Stay in the know with Thursday's Daily PR Brief! - November 13, 2025
YouTube TV v. Disney carriage dispute comms chess match; PRs think LLMs will change measurement; Leading comms in the Age of Rage; more!
Read some of today's best PR and Comms industry news clips:
A communications chess match: The YouTube TV vs. Disney carriage dispute (Agility PR Solutions - November 13, 2025)
How companies court retail investors online (Axios - November 13, 2025)
Full list of winners: The inaugural Zenith Awards (Ragan Communications - November 13, 2025)
It’s not always the real thing – but does it matter? (Media First (UK) - November 12, 2025)
The New Frontier of Generative Engine Optimization: Lessons from the Past and the Perils of Cutting Corners (Institute for Public Relations - November 11, 2025)
Leading Communications in the Age of Rage (Spin Sucks - November 13, 2025)
Social Media Strategy For 2026: Treat Your Content Like A TV Series (Forbes - November 13, 2025)
Almost 70% of PRs think LLMs will change measurement, research finds (PRmoment (UK) - November 7, 2025)
Heard on the Streets: How Influencers Drive Brand Loyalty — Part II (EIN Presswire - November 12, 2025) [VIDEO]
Ageing isn’t a problem for PR to solve, it’s a story to tell better (Influence (UK) - November 7, 2025)
Why Asset-Based Storytelling Is The Future Of Ethical Marketing And Communications (Forbes - November 13, 2025)
New Power Players Reshape PR Rankings as October Signals a 2026 Shift (CommPRO - November 13, 2025)
Summary Section:
A communications chess match: The YouTube TV vs. Disney carriage dispute
By Lexi Panepinto
Agility PR Solutions - November 13, 2025
We’re witnessing one of the bigger carriage fights in recent memory between YouTube TV and Disney. While it’s fundamentally a financial and legal battle—Disney pushing for higher carriage fees and YouTube TV resisting on behalf of its subscribers—it’s an equally fascinating communications battle unfolding in real time.
How companies court retail investors online
By Eleanor Hawkins
Axios - November 13, 2025
CEOs and investor relations teams are experimenting with retail engagement strategies that could fundamentally change the “Wall Street playbook.” Retail investors are becoming more important, yet are incredibly difficult to reach.
Full list of winners: The inaugural Zenith Awards
Ragan Communications - November 13, 2025
During Communications Week, Ragan Communications celebrated the best of the best from across the communications spectrum. From internal communicators to external, from agencies to in-house, practitioners of all stripes gathered to toast those who had reached the summit of their craft.
It’s not always the real thing – but does it matter?
By Adam Fisher
Media First (UK) - November 12, 2025
Coca-Cola has created a stir by again using AI to create its Christmas advert. Why has it gained so much coverage? And should it be concerned by the backlash?
The New Frontier of Generative Engine Optimization: Lessons from the Past and the Perils of Cutting Corners
By Rob Key, Founder & CEO of Converseon
Institute for Public Relations - November 11, 2025
As Google’s algorithms evolved, so did its intolerance for manipulation. The result was a reckoning: black-hat techniques led to penalties, reputational damage, and the loss of consumer trust. Today, we are witnessing a new version of that same race.
Leading Communications in the Age of Rage
By Christopher Barger
Spin Sucks - November 13, 2025
It’s a reality none of us wants, but it’s reality just the same: audiences assume the worst, and outrage pays a lot of bills. Someone is going to be upset with your company, and you’re going to have to quickly decide how to respond.
Social Media Strategy For 2026: Treat Your Content Like A TV Series
By Kelly Samuel, Founder of Let’s Snack Toronto
Forbes - November 13, 2025
If you can take the entertainment elements from TV and bring them to social media, you can lock people in for that much longer.
Almost 70% of PRs think LLMs will change measurement, research finds
PRmoment (UK) - November 7, 2025
New data has revealed that 67% of PR professionals believe visibility within LLMs will soon become a core part of standard PR measurement.
Heard on the Streets: How Influencers Drive Brand Loyalty — Part II [VIDEO]
By Issac Morgan
EIN Presswire - November 12, 2025
The power of influencer marketing has become a go-to strategy for PR veterans like Sherrie Handrinos, founder of Houston-based Boost 1 Marketing & PR. In part two of Heard on the Streets: The Power of Influencer Marketing, she takes a deeper dive into how influencers shape brand visibility and customer engagement with real-world examples.
Ageing isn’t a problem for PR to solve, it’s a story to tell better
By Georgia Entrican
Influence (UK) - November 7, 2025
There remains a stark gap between promoting longevity and promoting the joy of living well into old age. Here are five ways that the PR industry can address the emotional gap in today’s wellness comms.
Why Asset-Based Storytelling Is The Future Of Ethical Marketing And Communications
By Anna Titulaer, EVP at Kiva
Forbes - November 13, 2025
Through storytelling, impact becomes human, relatable and shared. Too often, however, narratives focus on what’s missing rather than what already exists.
New Power Players Reshape PR Rankings as October Signals a 2026 Shift
CommPRO - November 13, 2025
October arrived with unmistakable momentum across the public relations industry as agencies intensified their 2026 outreach and clients signaled a growing appetite for innovation, integrated strategy and measurable impact. The latest rankings from CommPRO and CommunicationsMatch reflect that urgency, with seven agencies breaking into the top 10 and four reaching the upper tier for the first time.
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