Great Thursday to all! Peruse your Daily PR Brief - November 20, 2025

Cloudflare's outage response; Why a social-first approach Is the future; Tips for newsjacking; and more!

Nov 20, 2025

Read some of today's best PR and Comms industry news clips:

Summary Section:

The Scoop: Cloudflare shows speed and ownership in outage response
By Courtney Blackann
PR Daily - November 19, 2025
Cloudflare shows speed and ownership in outage response. Plus: Ex-Harvard president apologizes, backs away from public after Epstein emails; Nike CEO provides inside look into company’s new direction with podcast interview.

Another Frontier for the PR and Communications Profession
By Michael Cherenson, APR, Fellow PRSA
PRsay - November 19, 2025
I felt a similar frontier spirit. The rise of AI is reshaping our work, but it also presents us with the opportunity to rebuild our foundation — ethically and intelligently.

Avatar’s Fan Energy Surges as Mainstream Buzz Lags Ahead of Release
By Paul Kontonis
CommPRO - November 19, 2025
The social buzz around Avatar: Fire and Ash tells a revealing story about how modern blockbusters build momentum.

How to Brand Lifestyle Events with Social Responsibility
5W Public Relations - November 20, 2025
The pressure to deliver memorable lifestyle events has never been higher, but today’s audiences demand more than spectacle. They expect brands to demonstrate genuine commitment to sustainability, ethical practices, and community well-being.

PRNEWS Live: TikTok and AI Fuel 2025’s Fastest Growing Brands, Morning Consult Finds [VIDEO]
By Nicole Schuman
PRNEWS - November 19, 2025
PRNEWS sat down with Morning Consult for an inside look at its latest Fastest Growing Brands report. The discussion provides PR pros with information regarding Gen Z and traditional media consumption, tips for earned media in the era of AI, and the big impact of TikTok.

Why A Social-First Approach Is The Future Of Marketing
By Dani Mariano, Chief Executive Officer of Razorfish
Forbes - November 20, 2025
Social isn’t just one branch of marketing; it needs to be treated like a trunk, sturdy and connected to the entire tree.

Internal comms: Inspiring work anniversary messages to recognize employees
By Nelson Jonson
Agility PR Solutions - November 20, 2025
Work anniversaries are not just dates on the calendar, but they are a chance to look back at the accomplishments, development, and the importance of every single employee in organizational success. A personalized message on the special day of a colleague lifts the spirits, creates loyalty, and builds the workplace culture.

Technology: The Great Differentiator
By Alicia Young
FINN Partners - November 19, 2025
Over the years, specialized software has transformed the public relations profession and added to the industry’s toolbox. In the early days of my PR career, the key to success was simple: the names and numbers you had on hand. Over the years, specialized software has added new “must-have” tools for success. Over the years, specialized software has transformed the public relations profession and added to the industry’s toolbox. In the early days of my PR career, the key to success was simple: the names and numbers you had on hand. Over the years, specialized software has added new “must-have” tools for

Pioneer Charlie “Chuck” Trimble (1935-2020)
Institute for Public Relations - November 10, 2025
IPR is featuring research and some of the many Native American pioneers who have had an impact on the field of public relations in celebration of Native American Heritage Month. Charles “Chuck” Trimble was born March 12, 1935, in Wanblee, S.D., and raised on the Pine Ridge Indian Reservation.

Perspective: Greenwashing or Real Change? Four Signs of a Genuine Impact Project
By Alina Smyshliak-Boroda
PRovoke Media - November 19, 2025
Ukraine-based Alina Smyshliak-Boroda writes that genuine impact projects depend on strategic alignment, measurement, nonprofit partnerships, and sustained education.

5 tips for newsjacking to keep your experts and leaders in front of the audience
By Jim Ylisela
Ragan Communications - November 19, 2025
Writing teams are stretched thin. We’re not exactly in a hiring boom right now, so how do we push out more and better content? One answer is to become a top-notch newsjacker.

How to Use Digital PR to Rank in LLM and AI Search Results
By Johnson Ishola
Column Content - November 19, 2025
Large language models gather information from many places, but they rely most on sources that seem steady, well-supported and widely referenced. That creates a clear challenge: it is not enough for a brand to have good content on its own site. The brand also needs to appear in the places these systems treat as dependable.

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All reports made with the help of Report Mule.

Daily PR Brief

Great Thursday to all! Peruse your Daily PR Brief - November 20, 2025

Cloudflare's outage response; Why a social-first approach Is the future; Tips for newsjacking; and more!

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