Hi! Peruse your Thursday Daily PR Brief - December 4, 2025

Work-life balance ranks as top job perk; Why rising CEO turnover is becoming a comms challenge; Going beyond the pitch; more!

Dec 04, 2025

Read some of today's best PR and Comms industry news clips:

Summary Section:

Bridging The Brand Gap: Why Internal Comms Is Every CMO’s Hidden Advantage
By Luciana Cemerka, Global CMO at TP
Forbes - December 4, 2025
When marketing, HR and IT operate in silos, employees end up living in a fragmented culture that slowly erodes trust. The good news is that this gap is completely bridgeable. And one of the most overlooked advantages a CMO has today is something many organizations still underestimate: strategic, well-aligned internal communications.

Communicator Spotlight: Tom Channick of Scale AI
By Eleanor Hawkins
Axios - December 4, 2025
Scale AI made headlines after Meta took a 49% stake in the AI app development company and poached its co-founder and CEO Alexandr Wang to serve as its chief AI officer. As head of communications, Tom Channick is responsible for telling the story of Scale’s next phase.

Work-Life Balance Ranks as Top Job Perk
By Steve Barnes
O’Dwyer’s - December 4, 2025
Work-life balance is the job perk that matters most to employees at independent agencies, pushing compensation to second place, according to a new study from IPREX.

The Scoop: Omnicom’s post-merger overhaul with 4,000 layoffs signals a new era for agencies
By Courtney Blackann
PR Daily - December 3, 2025
Omnicom’s post-merger overhaul with 4,000 layoffs signals a new era for agencies. Plus: San Francisco goes after ‘ultra-processed’ foods; ‘rage bait’ is the word(s) of the year.

GM public policy comms leader shares 4 lessons communicators can use right now
By Isis Simpson-Mersha
Ragan Communications - December 3, 2025
Drawing on moments from labor strikes to presidential visits, GM’s Elizabeth Winter shares why leadership comes from actions, not titles.

GEO, Citations and Trust: Five Takeaways for Communicators from Muck Rack’s Generative Pulse Summit
By Nicole Schuman
PRNEWS - December 3, 2025
Muck Rack’s Generative Pulse Summit opened on the heels of its Dec. 2025 “What is AI Reading?” Report release, which showed just how much AI search engines and GEO rely on journalism and other forms of earned media to shape their answers.

How the Four Dimensions of Authentic Advocacy Build Trust
By Ejae Lee
Institute for Public Relations - December 2, 2025
In today’s polarized social landscape, corporate social advocacy (CSA), or when organizations take a public stand on social or political issues, has shifted from a choice to an expectation. The 2024 Global Communication Report shows that people increasingly want companies to speak out on issues that matter to them.

Human Error and the Stories We Tell
By Shelly Verkamp
Spin Sucks - December 4, 2025
If you’ve ever hit the wrong button or missed an amplification moment...welcome to the club. Shelly Verkamp shares how to embrace human error.

6 social media marketing predictions for 2026: New research forecasts AI agents will transform social media workflows and minimize burnout
By Richard Carufel
Agility PR Solutions - December 3, 2025
It’s that time of year for communicators—when we start wondering what the coming 12 months has in store for the industry. New research explores social media marketing trends that will shape brand strategies in 2026.

Why Rising CEO Turnover Is Becoming a Communications Challenge
CommPRO - December 3, 2025
CEO turnover is rising even at high-performing companies, a shift that carries important lessons for communicators as leadership changes become more strategic and less tied to short-term performance.

You Don’t Need Authority to Lead: Why Clarity and Trust Matter More Than Titles
Iliyana Stareva Blog - December 3, 2025
For a long time, I believed leadership flowed from authority. Titles, reporting lines, decision-making power — these seemed like the essential ingredients for influence. It took working in highly cross-functional, high-stakes environments to realise that leadership is rarely about the position you hold.

Perspective: AI Won’t Replace Courage, Creativity, Connections and Understanding Commerce
By Kathryn Metcalfe
PRovoke Media - December 3, 2025
NYU assistant clinical professor Kathryn Metcalfe, whose resume spans CVS Health and Bristol-Myers Squibb, writes that AI can’t replicate the human-driven elements of PR excellence.

Going Beyond the Pitch: How to Establish Meaningful Relationships with Journalists
By Luca Pagni
w2comm - December 3, 2025
Discover how communicators and company SMEs can build genuine, trusted, meaningful and lasting relationships with journalists.

PR predictions for 2026: 10 industry pros weigh in
Muck Rack - December 4, 2025
Muck Rack checked in with 10 PR professionals to hear their predictions for the public relations industry as we head into 2026.

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