Good day! Thursday's Daily PR Brief has arrived - December 11, 2025
Teamsters turn to Substack for direct public comms; What yoga teaches about intentional communications; Brand transparency in a digital world; more!
Read some of today's best PR and Comms industry news clips:
How top companies are unifying brand and reputation (Axios - December 11, 2025)
The Scoop: Teamsters turn to Substack for direct communication with public (PR Daily - December 10, 2025)
Oshikatsu: How J-Pop and K-Pop Singers Can Help Fuel Your PR (PRNEWS - December 10, 2025)
How Does Purpose Transform the Way People Work? (Institute for Public Relations - December 9, 2025)
What Yoga Taught Me About Intentional Communications (Spin Sucks - December 11, 2025)
How PR Shapes Trust in a Post-Hype Blockchain Era (5W Public Relations - December 10, 2025)
Stop guessing your native ad network: How PR teams can test content discovery channels like performance marketers (Agility PR Solutions - December 11, 2025)
Reporters ghost. How to balance expectations while not burning bridges (Axia Public Relations - December 11, 2025)
CES 2026 Set to Reshape Tech Innovation (CommPRO - December 10, 2025)
Podcast: In 2026, Truth Will Be The Ultimate Brand Value (PRovoke Media - December 10, 2025) [PODCAST]
Looking Forward: What’s In and What’s Out in 2026 – PR Edition (w2comm - December 10, 2025)
The Challenge of Brand Transparency in a Digital World (Everything PR News - December 11, 2025)
PRWeek US Awards 2026 shortlist revealed (PR Week - December 11, 2025)
Summary Section:
How top companies are unifying brand and reputation
By Eleanor Hawkins
Axios - December 11, 2025
In 2026, brand and reputation will no longer sit in different lanes, communication chiefs from Estée Lauder, Figma and Anthropic said at a recent Axios Communicators event.
The Scoop: Teamsters turn to Substack for direct communication with public
By Courtney Blackann
PR Daily - December 10, 2025
Teamsters turn to Substack for direct communication with public; Netflix speaks to fans after Warner Bros. announcement; Oregon town turns story into fundraising.
Oshikatsu: How J-Pop and K-Pop Singers Can Help Fuel Your PR
By PRNEWS
PRNEWS - December 10, 2025
How can PR specialists harness the cultural phenomenon of K-Pop oshikatsu in their own work?
How Does Purpose Transform the Way People Work?
Institute for Public Relations - December 9, 2025
Gallup explored whether working adults feel their jobs contribute to a sense of purpose and positive impact on the world. A survey of 4,475 U.S. working adults was conducted from Aug. 18–25, 2025.
What Yoga Taught Me About Intentional Communications
By Travis Claytor
Spin Sucks - December 11, 2025
Yoga teaches that every movement connects to the next. Travis Claytor shows readers how intention and practice apply to communications.
How PR Shapes Trust in a Post-Hype Blockchain Era
5W Public Relations - December 10, 2025
Discover how PR builds trust in blockchain’s post-hype era. Learn crisis communication strategies, reputation recovery tactics, and modern approaches to credible crypto PR.
Stop guessing your native ad network: How PR teams can test content discovery channels like performance marketers
By Elsie Oliver
Agility PR Solutions - December 11, 2025
If you work in PR, there’s a good chance native ads live in a slightly foggy part of your world. They’re “in the plan,” usually handled by a media agency or the paid team. You can borrow a handful of habits from performance marketers. Let’s walk through how to do that without turning yourself into a media trader.
Reporters ghost. How to balance expectations while not burning bridges
Axia Public Relations - December 11, 2025
You prepare your story, pitch it well, and finally get a response from a journalist. Momentum builds, and your internal team gets excited until interest from the reporter disappears. Silence.
CES 2026 Set to Reshape Tech Innovation
By Bill Davies
CommPRO - December 10, 2025
As CES 2026 approaches, the tech and communications worlds are preparing for a showcase of breakthrough innovation and the strategies that will shape the year ahead.
Podcast: In 2026, Truth Will Be The Ultimate Brand Value [PODCAST]
By Paul Holmes
PRovoke Media - December 10, 2025
Every year, Havas Red gazes into its crystal ball and produces its Red Sky Predictions. We sat down with the firm’s Europe and UK CEO Rachael Sansom to discuss what’s ahead for the PR Business.
Looking Forward: What’s In and What’s Out in 2026 – PR Edition
By Tony Welz
w2comm - December 10, 2025
Discover what’s in and what’s out when it comes to building B2B technology brands and public relations campaigns in 2026.
The Challenge of Brand Transparency in a Digital World
Everything PR News - December 11, 2025
In today’s digital landscape, consumers expect more than products—they demand honesty, clarity, and accountability from brands. Social media, review platforms, and real-time news coverage mean that every statement, campaign, and action is immediately visible and scrutinized.
PRWeek US Awards 2026 shortlist revealed
PR Week - December 11, 2025
All the finalists for the 2026 PRWeek U.S. Awards. Join PRWeek on March 12, 2026, at Cipriani Wall Street in New York City to find out who’s taking home the trophies.
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All reports made with the help of Report Mule.