Hello! Thursday's Daily PR Brief is here - December 18, 2025
Netflix, iHeartMedia deal positions podcasts as mainstream content; Build brand trust through Facebook engagement; The Comms tightrope; more!
Read some of today's best PR and Comms industry news clips:
How Internal PR Can Enhance A B2B Company's Bottom Line (Forbes - December 18, 2025)
The Drum Honors: 2025's winningest PR and media work, from Peppa Pig to insurance (The Drum - December 18, 2025)
Breakdown at Brown (O'Dwyer's - December 17, 2025)
The Scoop: Netflix, iHeartMedia deal positions podcasts as mainstream content (PR Daily - December 17, 2025)
How AI and Human Agents Shape Audience Perceptions in Social Media Communication (Institute for Public Relations - December 16, 2025)
The Communications Tightrope: Balancing Scientific Credibility and Consumer Clarity (PRsay - December 17, 2025)
Reputation's hidden balance sheet: Measuring the financial impact (Agility PR Solutions - December 17, 2025)
How to build brand trust through Facebook engagement (Axia Public Relations - December 18, 2025)
PR Strategies for Brands Facing Protests at the Olympic Games (CommPRO - December 17, 2025)
How Campbell's took on the '3-D printer' chicken claim (Ragan Communications - December 16, 2025)
The New Publicity Playbook: How Smart Brands Turn Consumers Into Advocates — and Why Most Companies Still Don't Get It (Everything PR News - December 18, 2025)
EIN Essentials: Major Distribution Expansion, AI & PR Trends (EIN Presswire - December 18, 2025)
CSOM – The Rearview Mirror and the Road Ahead (HMA PR - December 18, 2025) [PODCAST]
Summary Section:
How Internal PR Can Enhance A B2B Company's Bottom Line
By Karolyn Raphael, President & CEO of Winger Marketing
Forbes - December 18, 2025
If someone offered the CFO of a B2B company a strategy that could improve profitability, reduce expenses and generate better customer ratings, it would certainly pique their curiosity. This strategy is internal PR—and it's proven to accomplish all of the above and more.
The Drum Honors: 2025's winningest PR and media work, from Peppa Pig to insurance
By Sam Anderson
The Drum - December 18, 2025
As we near the completion of 2025's The Drum Honors celebration of the most awarded work, companies and people across our global Awards program this year, we turn today to the best campaigns, strategies and other pieces of work in media and PR categories.
Breakdown at Brown
By Richard Torrenzano
O'Dwyer's - December 17, 2025
Brown University's response to the tragic and horrific mass shooting on its Providence campus on Saturday, December 13, revealed reported breakdowns in crisis communication.
The Scoop: Netflix, iHeartMedia deal positions podcasts as mainstream content
By Courtney Blackann
PR Daily - December 17, 2025
Netflix and iHeartMedia announced an exclusive video podcast partnership that will bring more than 15 of iHeart's top shows to Netflix starting in early 2026.
How AI and Human Agents Shape Audience Perceptions in Social Media Communication
By Dr. Jeyoung Oh and Dr. Eyun-Jung Ki
Institute for Public Relations - December 16, 2025
Historically, most messages from organizations came directly from human communicators. That is no longer the case.
The Communications Tightrope: Balancing Scientific Credibility and Consumer Clarity
By Tamarah Strauss
PRsay - December 17, 2025
Having spent my career navigating the fast-paced world of communications, I've learned that the excitement around resolution season often comes with confusion. And in wellness, the stakes are even higher, as capturing attention is easy, but earning trust is not.
Reputation's hidden balance sheet: Measuring the financial impact
By Kathy Krenger
Agility PR Solutions - December 17, 2025
In today’s business climate, reputation can no longer be dismissed as intangible or “soft.” Investors, boards, and analysts increasingly demand proof, begging the question: How exactly does reputation translate into financial performance?
How to build brand trust through Facebook engagement
Axia Public Relations - December 18, 2025
Whatever you have read, Facebook still carries weight in the corporate world. With more than three billion active users monthly, it remains one of the leading platforms for routine brand interaction.
PR Strategies for Brands Facing Protests at the Olympic Games
By Arthur Solomon
CommPRO - December 17, 2025
As the Winter Olympic Games in Milan-Cortina approach, brands and organizers are once again confronting a familiar reality: protests are an expected part of the Olympics, and preparation is critical.
How Campbell's took on the '3-D printer' chicken claim
By Tom Corfman
Ragan Communications - December 16, 2025
We'll take a close look at how the company handled the media storm, which was ignited by a lawsuit filed Nov. 20, 2025, by a former employee who recorded a vice president's tirade and alleged he was fired for reporting it to his supervisor.
The New Publicity Playbook: How Smart Brands Turn Consumers Into Advocates — and Why Most Companies Still Don't Get It
Everything PR News - December 18, 2025
For decades, consumer publicity operated on a blunt principle: shout loud enough and often enough, and people will eventually listen. Billboards, broadcast ads, press tours, celebrity endorsements — the goal was volume. Whoever had the biggest megaphone won. But that era is over.
EIN Essentials: Major Distribution Expansion, AI & PR Trends
By Issac Morgan
EIN Presswire - December 18, 2025
Reflecting on 2025, we've seen how quickly artificial intelligence is reshaping the communications industry, from how people search for information about your brand through AI tools to the growing role press releases play as trusted sources AI systems rely on.
CSOM – The Rearview Mirror and the Road Ahead [PODCAST]
By Abbie Fink
HMA PR - December 18, 2025
The final Copper State of Mind podcast episode of 2025 revisits the conversations and topics that resonated most with listeners all year. Take a look back and listen to the year’s biggest moments in this post from Abbie Fink.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.