Hi! Here's your Thursday Daily PR Brief - December 26, 2024
We're taking a holiday break. The Daily PR Brief will return in the new year on Thursday, January 2nd!
Read some of today's best PR and Comms industry news clips:
2025 PR Predictions: Media Relations (PRNEWS - December 26, 2024)
Does media relations still matter? (PR Academy (UK) - December 18, 2024)
Making the Tough Decisions (O'Dwyer's - December 23, 2024)
A Day In The Life: Why Employer Branding Matters (Forbes - December 26, 2024)
Good and Bad PR: the year in review (PRmoment (UK) - December 19, 2024)
The Crisis of Misinformation vs. The Crisis of Belonging (CommPRO - December 26, 2024)
6 Strategies For Planning B2B Events In 2025 (Forbes - December 26, 2024)
Brandon Edwards: "We Need An Attitude Of Genuine Humility To Address A Healthcare System In Desperate Need Of Change" (PRovoke Media - December 20, 2024)
Readout: 33 B2B marketing statistics from 2024 (Sword and the Script - December 24, 2024)
How to use live streaming for wider reach in your comms (Influence (UK) - December 13, 2024)
Summary Section:
2025 PR Predictions: Media Relations
PRNEWS - December 26, 2024
As the year winds down, it pays to review the events of 2024 and assess their impact on the industry in the coming year. Friends within our audience of PR and comms professionals have provided predictions of what's to come in 2025, which we've organized into a series to publish throughout the week. The following address the media relations space.
Does media relations still matter?
By Richard Bailey
PR Academy (UK) - December 18, 2024
Media relations was undoubtedly a core competence for public relations practitioners in the twentieth century. A quarter of the way through this century, there’s a case to be made that it represents the past rather than the present or future.
Making the Tough Decisions
By Fraser P. Seitel
O'Dwyer's - December 23, 2024
In uncharacteristically failing to step forward and fully discuss the reason for depressed earnings, Target's CEO made a bad situation worse. Such is a predictable outcome when leaders fail to confront tough public relations decisions. Here are four political leaders faced with similar tough decisions in the New Year.
A Day In The Life: Why Employer Branding Matters
By Nancy Marshall, The PR Maven
Forbes - December 26, 2024
We’ve all come across some form of those “a day in the life” videos—for example, “a day in the life of an investment banker,” “... a corporate lawyer,” “... a travel influencer,” etc. This is what we call employer branding, offering a view of what it’s like to work for a certain company (or yourself).
Good and Bad PR: the year in review
By Andy Barr, Season One Communications
PRmoment (UK) - December 19, 2024
A whole year has rolled around and who doesn't love a yearly round up? Well, it doesn't matter what you want, you are getting one anyway.
The Crisis of Misinformation vs. The Crisis of Belonging
By Adam Christensen
CommPRO - December 26, 2024
The loss of consumer trust isn’t simply tied to misinformation; it’s a deeper challenge that we need to explore more closely.
6 Strategies For Planning B2B Events In 2025
By Dee Blohm, SVP of Marketing at Anteriad
Forbes - December 26, 2024
After the pandemic lull, events have roared back, with spending on experiential marketing topping pre-pandemic levels. CMOs recognize events' value as a critical marketing strategy. Events create trust in a brand that can last long after the event ends.
Brandon Edwards: "We Need An Attitude Of Genuine Humility To Address A Healthcare System In Desperate Need Of Change"
By Brandon Edwards
PRovoke Media - December 20, 2024
In a guest essay, Brandon Edwards, founder and CEO of Unlock Health, addresses the "disturbing" response to the murder of UnitedHealthcare CEO Brian Thompson, and the moral imperative of changing a "healthcare system so frustrating, difficult to navigate, and anger-inducing that people want to kill people over it."
Readout: 33 B2B marketing statistics from 2024
By Frank Strong
Sword and the Script - December 24, 2024
If you are not aware I also produce a monthly newsletter that is distinctly separate from the blog. I typically do a lot of reading every month and I save the articles that stand out for me for this newsletter.
How to use live streaming for wider reach in your comms
By Dakota Murphey
Influence (UK) - December 13, 2024
Live streaming is one of the most engaging ways to reach a target audience and, with high-quality content, increase brand recognition and viewership to enhance your digital marketing strategy.The Daily PR Brief is put together by the analysts at ITK Information Services.
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