Hi! Your Tuesday Daily PR Brief has arrived - January 6, 2026
Skills employers want from PR and comms pros; Burson wins Burger King business in France; Non-negotiable digital trust signals PR must use; more!
Read some of today's best PR and Comms industry news clips:
The skills employers want from PR and comms pros in 2026 (PR Daily - January 6, 2026)
How comms training must evolve for what AI can't do (Ragan Communications - January 6, 2026) [VIDEO]
AI Search Is Stealing Your Traffic: 10 Fixes Every Brand Needs in 2026 (PRNEWS - January 5, 2026)
5 Quick Writing Tips for 2026 (PRsay - January 5, 2026)
Adapting Corporate Communications For Global Expansion (5W Public Relations - January 5, 2026)
20 Expert-Backed Culture Strategies For Hybrid Agencies (Forbes - January 6, 2026)
Crisis management has become a 24/7 expectation—but most companies still aren't prepared (Agility PR Solutions - January 6, 2026)
Defining leadership in corporate communications (Axia Public Relations - January 6, 2026)
What CES 2026 Is Teaching Young Communicators About the AI Era (CommPRO - January 6, 2026)
Burson Wins Burger King Business in France (PRovoke Media - January 6, 2026)
7 non-negotiable digital trust signals PR must use in this era of distrust (Sword and the Script - January 6, 2026)
What will shape brand reputation in 2026 (Muck Rack - January 6, 2026)
Summary Section:
The skills employers want from PR and comms pros in 2026
By Courtney Blackann
PR Daily - January 6, 2026
If you're looking for the right fit now, here's what you need to know about what employers are looking for in 2026.
How comms training must evolve for what AI can't do [VIDEO]
By Justin Joffe
Ragan Communications - January 6, 2026
Allison Worldwide Co-Founder and former CEO Jonathan Heit on how training around soft skills and strategic thinking provides comms with a competitive edge.
AI Search Is Stealing Your Traffic: 10 Fixes Every Brand Needs in 2026
By Lindsey Bradshaw
PRNEWS - January 5, 2026
If you're in PR, right now you're focused adjusting your 2026 KPIs and metrics to account for 2025's biggest elephant in the room: AI search (or GEO, generative engine optimization). In 2025, GEO emerged as a critical counterpart to traditional SEO:
5 Quick Writing Tips for 2026
By Ann Wylie
PRsay - January 5, 2026
Since ChatGPT launched in 2022, three out of four communicators have started using AI in their work, according to a new Muck Rack report. I’m one of them. I use it Every. Single. Day. It’s fast. It’s clever. It’s a great tool. But — there are problems.
Adapting Corporate Communications For Global Expansion
5W Public Relations - January 5, 2026
The difference between brands that thrive internationally and those that stumble comes down to one skill: the ability to adapt corporate communications to honor cultural nuances while maintaining brand integrity. For communications leaders facing pressure to deliver double-digit international growth, this isn't just a nice-to-have capability. It's the difference between career-defining success and costly missteps that alienate entire markets.
20 Expert-Backed Culture Strategies For Hybrid Agencies
By Forbes Agency Council
Forbes - January 6, 2026
The question is no longer whether hybrid agency models are effective, but which cultural priorities actually sustain performance, connection and trust across locations. To help agencies navigate this shift, 20 members of Forbes Agency Council share the specific cultural levers they believe matter most in the coming year—and how leaders can put them into practice.
Crisis management has become a 24/7 expectation—but most companies still aren't prepared
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - January 6, 2026
Companies often underestimate how quickly a situation can escalate and how many channels can amplify it. The expectation that brands must respond at any hour has become part of modern communication culture.
Defining leadership in corporate communications
Axia Public Relations - January 6, 2026
Learn how effective communication leadership powers Clarity, Trust, and Alignment across teams with integrated public relations services.
What CES 2026 Is Teaching Young Communicators About the AI Era
By Claire Tsai
CommPRO - January 6, 2026
Over the past decade, CES has moved far beyond televisions and consumer gadgets into AI chips, cloud infrastructure and systems that will fundamentally reshape how people live and work. For communications professionals, the show functions as an annual narrative reset.
Burson Wins Burger King Business in France
PRovoke Media - January 6, 2026
Burson has been appointed to manage corporate and consumer media relations for Burger King France, following a competitive pitch process managed by VTscan.
7 non-negotiable digital trust signals PR must use in this era of distrust
By Frank Strong, MA, MBA
Sword and the Script - January 6, 2026
If you want anyone’s attention these days, let alone a reporter, you've got to look, act and be beleivable – online and off.
What will shape brand reputation in 2026
By Marina Grudeva
Muck Rack - January 6, 2026
What shapes brand reputation in 2026? From earned media and executive visibility to consistency and credibility, here's what communications teams should focus on now.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.