Hello! Dive into your Tuesday Daily PR Brief - January 27, 2026
How to lead as a coach, not a critic; Navigating AI ethics in PR; Communicators have the power to build trust; and more!
Read some of today's best PR and Comms industry news clips:
How to Lead as a Coach, Not a Critic (Culpwrit - January 26, 2026)
The Scoop: Minnesota companies break their silence after the killing of Alex Pretti (PR Daily - January 26, 2026)
How Visual AI Workflows Help PR Teams Work Smarter (PRNEWS - January 26, 2026) [VIDEO]
Member Mondays Recap: Communicators 'Have the Power to Build Trust' (PRsay - January 27, 2026)
AI Comments Don't Build Relationships (Spin Sucks - January 27, 2026)
The Future of Investor Communications in an AI Economy (5W Public Relations Firm - January 27, 2026)
How PR teams can manage public perception around agricultural land use (Agility PR Solutions - January 27, 2026)
Navigating AI ethics in PR with Matthew Marcial - On Top of PR (Axia Public Relations - January 27, 2026) [VIDEO]
Five Smart Ways to Get Internal Communications Back on Target (CommPRO - January 27, 2026)
Social media updates and new features to know this week (PR Daily - January 27, 2026)
AI might get you on the short list, but it still takes people to move forward (Sword and the Script - January 27, 2026)
Agency Leader Podcast: Burson's Corey duBrowa in Davos (PRovoke Media - January 26, 2026) [PODCAST]
Summary Section:
How to Lead as a Coach, Not a Critic
By John Millen
Culpwrit - January 26, 2026
Let's face it; being a critic is easy. We can all find fault in people and blurt those things out. Often, we are projecting our own insecurities onto others in the form of "advice." Being a coach, though, takes work.
The Scoop: Minnesota companies break their silence after the killing of Alex Pretti
By Allison Carter
PR Daily - January 26, 2026
Minnesota companies break their silence after the killing of Alex Pretti. Plus: TikTok has a rocky weekend under new ownership; Americans lose faith in reaching the middle class.
How Visual AI Workflows Help PR Teams Work Smarter [VIDEO]
By Nicole Schuman
PRNEWS - January 26, 2026
Unlock the power of AI with our guide to building visual workflows. Our presenter simplifies complex tasks into repeatable processes, turning AI into a user-friendly tool for consistent results.
Member Mondays Recap: Communicators 'Have the Power to Build Trust'
PRsay - January 27, 2026
Over the last decade, "Trust in everything that we have as a society, as a nation, has dropped dramatically," said Grace T. Leong, APR, Fellow PRSA. "Trust has never been lower. But trust is one of the core principles that binds a society together." Leong, CEO of the HUNTER communications agency in New York, was one of three panelists for the Jan. 26 installment of PRSA's Member Mondays livestream discussion focused on trust and transparency, moderated by PRSA's 2026 Chair Heide Harrell, M.A., APR.
AI Comments Don't Build Relationships
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 27, 2026
AI comments on LinkedIn and Reddit don’t build relationships—they build distrust. Learn why they backfire and use the 3S Comment to show up human in 60 seconds.
The Future of Investor Communications in an AI Economy
5W Public Relations Firm - January 27, 2026
Discover how AI transforms investor communications by enabling data-driven storytelling, transparent earnings messaging, and quantified productivity claims for enhanced credibility.
How PR teams can manage public perception around agricultural land use
By Petra Rapaić
Agility PR Solutions - January 27, 2026
Farmland is more than a production facility for the agricultural sector. It is also a symbol of culture, nature, and politics. This makes agricultural land use a complex and sensitive area for public relations professionals to manage.
Navigating AI ethics in PR with Matthew Marcial - On Top of PR [VIDEO]
Axia Public Relations - January 27, 2026
Our episode guest is Matthew Marcial, CEO of the Public Relations Society of America. He leads PRSA's strategic priorities, focusing on advancing the profession and guiding communicators through emerging challenges, including the ethical use of artificial intelligence.
Five Smart Ways to Get Internal Communications Back on Target
By Mike Klein
CommPRO - January 27, 2026
When internal communications lose focus, engagement, trust and performance suffer, but these five practical fixes can quickly bring clarity and alignment back inside the organization.
Social media updates and new features to know this week
By Courtney Blackann
PR Daily - January 27, 2026
Good day, social pros! This week, we're examining new tools to build a more effective ad campaign, like TikTok's expanded Smart+ suite and Pinterest's new Media Planner. There are also improved safety features for teens on Meta and Snapchat.
AI might get you on the short list, but it still takes people to move forward
By Frank Strong, MA, MBA
Sword and the Script - January 27, 2026
"B2B buyers are changing how they search, shortlist, and select vendors." That's the high-level finding from a survey of 350 of them by Responsive.
Agency Leader Podcast: Burson's Corey duBrowa in Davos [PODCAST]
By Maja Pawinska Sims
PRovoke Media - January 26, 2026
Burson's global CEO talked to PRovoke Media on the ground in Davos, with UK CEO Simon Redfern also joining the conversation.
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