Happy Tuesday! Read today's Daily PR Brief - February 3, 2026

Realigning your ethical compass; Four steps for creating better AI comms videos; Ragan's 2025 Top Places to Work in Comms; and more!

Feb 03, 2026

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Summary Section:

Realigning Your Ethical Compass for the New Year
By Carson Horn, APR
PRsay - February 3, 2026
Every year, we resolve to make changes for the better. As leaders in our organizations, we set goals, refine strategies and recommit to performance. What we rarely do, however, is recalibrate the one thing that quietly charts our course through the year with every decision we’ll make to achieve those goals — our ethical compass.

Ragan's 2025 Top Places to Work in Communications honorees announced
PR Daily - February 3, 2026
What does it really mean to be a top place to work in communications in 2025? For this year's honorees, it means far more than perks or policies — it means building cultures rooted in trust, purpose, flexibility and genuine investment in people.

The Mom Founder's PR Playbook: How to Launch Your Parenting Product Without a Big Budget
5W Public Relations Firm - February 3, 2026
Learn how mom founders can launch parenting products without big budgets using strategic PR tactics like micro-influencer seeding and hospital placements.

10 tips for writing PR pitches journalists will read
By Ivana Drakulevska
Agility PR Solutions - February 3, 2026
Here we explore how to master the art of writing PR pitches for journalists. Discover proven tips that increase your chances of media coverage.

Is ChatGPT reading your blog or just your news coverage?
Axia Public Relations - February 2, 2026
Find out if ChatGPT reads your blog or relies on news coverage, and how PR mentions shape what AI tools surface about your brand.

Dominic K. Hawkins II of the NAACP — A Capitol Communicator Profile
By Debra Silimeo
CommPRO - February 3, 2026
A Capitol Communicator profile of Dominic K. Hawkins II, vice president of communications at the NAACP, on leading with clarity, purpose and impact at the intersection of advocacy and public affairs.

Master the Press Release: Key Elements That Build Credibility and Reach
By Issac Morgan
EIN Presswire - February 2, 2026
Press releases are more important now than ever in the discoverability game, helping brands control their narrative across platforms. So, what makes a good press release? Glad you asked.

People To Watch 2026
By Maja Pawinska Sims
PRovoke Media - February 2, 2026
PRovoke Media's editors have selected 12 PR and comms professionals from around the world who are worth keeping an eye on this year.

The top PR priorities, challenges and opportunities in 2026 [survey]
By Frank Strong, MA, MBA
Sword and the Script - February 3, 2026
Cision, a public relations (PR) software vendor, polled 561 communications professionals from the U.S. and UK late last year. I'm not a fan of Cision's software, or their business practices, however, I do think the survey provides a sound look at the challenges and opportunities facing PR in 2026.

Prompt like a director: 4 steps for creating better AI comms videos
By Sean Devlin
Ragan Communications - February 3, 2026
Lights, camera — AI? The difference between your standard AI video and one that makes an impact requires thinking like a maker of movie magic.

Four forces shaping measurable communication impact in 2026
By Sarah Waddington CBE - CEO, PRCA
Muck Rack - February 3, 2026
What will define measurable communication impact in 2026? Four forces shaping strategy, measurement, AI use and leadership credibility.

Crisis Communications in 2026: Why Marketing Leaders Must Prepare for Crises That Haven't Happened Yet
Everything PR News - February 3, 2026
Most crisis communications plans are designed to respond to known risks: product failures, executive misconduct, data breaches, or social backlash. They are built around scenarios leadership can imagine. That is the problem.

Publicis Groupe Surpasses 2025 Growth Expectations
By Steve McClellan
MediaPost - February 3, 2026
The company grew organically by 5.6% last year and says it expects another strong year of growth in 2026.

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