Good day! Read your Tuesday Daily PR Brief - February 11, 2025
Gen Z's historical nostalgia; Propaganda vs. PR; How AI is revolutionizing customer feedback; and more!
Read some of today's best PR and Comms industry news clips:
The Scoop: Google called out for error-filled AI commercial. Again. (PR Daily - February 7, 2025)
Evaluating Musk's 'Fork in the Road' email to federal employees (Ragan Communications - February 11, 2025)
The Rewards—and Risks—of Breaking the Rules (O'Dwyer's - February 11, 2025)
The Psychology of Gen Z's Historical Nostalgia: What Brands Need to Know (PRNEWS - February 5, 2025)
Creating Culturally Sensitive PR Campaigns for Global Success (5W Public Relations - February 9, 2025)
Why Communication Professionals Shouldn't Resist Generative AI (Forbes - February 11, 2025)
Over half of female PR professionals have been subject to harassment in their careers, according to global study (PRmoment (UK) - February 3, 2025) [PODCAST]
Switzerland: Business-Friendly, Innovative, and Open to the World (PRGN - February 10, 2025)
How AI is revolutionizing customer feedback for brands and marketers (Agility PR - February 10, 2025)
Say watt: How an energy boss mastered a TV panel discussion (Media First (UK) - February 11, 2025)
Propaganda vs. PR: Debunking Myths and Embracing Responsibility (Franco - February 10, 2025)
Industry News In Brief (February 10, 2025) (PRovoke Media - February 10, 2025)
Summary Section:
The Scoop: Google called out for error-filled AI commercial. Again.
By Casey Weldon
PR Daily - February 7, 2025
Google revised this year's Super Bowl ad promoting its Gemini AI after a blogger challenged the company over cheese data used in the commercial. Also: Scouting America’s controversial rebrand yields results; NFL doubles down on DEI.
Evaluating Musk's 'Fork in the Road' email to federal employees
By Jim Ylisela, Co-Founder and Senior Partner of RCG
Ragan Communications - February 11, 2025
On Jan. 28, the tech billionaire-turned-government cost-cutter, acting on behalf of President Donald Trump, issued a scorched-earth email to about two million federal employees outlining his "Fork in the Road" policy to rapidly reduce the size of the federal workforce.
The Rewards—and Risks—of Breaking the Rules
By Jane Genova
O'Dwyer's - February 11, 2025
On the one hand, policies and procedures exist to ensure that investors can bet on predictability, a strong culture, consistency in internal processes, ethical branding and compliance with the law. On the other hand, as David Freedman hammers in LinkedIn, leaders are paid to "challenge the status quo, rewrite the playbook and break the rules that no longer serve the organization."
The Psychology of Gen Z's Historical Nostalgia: What Brands Need to Know
By Clay Routledge and Nicola Avis
PRNEWS - February 5, 2025
In a world of constant digital connectivity and rapid technological change, Generation Z is exhibiting a fascinating psychological phenomenon: They're deeply nostalgic for eras they never experienced firsthand.
Creating Culturally Sensitive PR Campaigns for Global Success
5W Public Relations - February 9, 2025
Public relations professionals face unique challenges when developing campaigns for international audiences. Recent studies show that 75% of global marketing campaigns fail to meet their objectives due to cultural misalignment.
Why Communication Professionals Shouldn't Resist Generative AI
By Jason Mudd, CEO of Axia Public Relations
Forbes - February 11, 2025
Some deem it unethical to use GenAI. Others think it can't help them produce high-quality work. And many don't see GenAI as a threat to their jobs—they don't think GenAI can replace them. In my view, those trains of thought are misleading.
Over half of female PR professionals have been subject to harassment in their careers, according to global study [PODCAST]
PRmoment (UK) - February 3, 2025
Today on the PRmoment podcast we're discussing the results of Global Women in PR's Annual Index with Jo Patterson, UK MD at Zeno and Charlotte West, vice president global corporate communications and board director of the Lenovo Foundation.
Switzerland: Business-Friendly, Innovative, and Open to the World
By Philippe Eberhard
PRGN - February 10, 2025
In this PRGN blog post, Philippe Eberhard of CPC describes the business, media, and communications landscape in Switzerland.
How AI is revolutionizing customer feedback for brands and marketers
By Shubham Dhameja
Agility PR - February 10, 2025
To really satisfy customers, companies have to understand their pain points and find the right solutions. This means gathering and analyzing customer feedback and researching buyer personas. Here’s how AI and other modern tech can streamline the process.
Say watt: How an energy boss mastered a TV panel discussion
By Adam Fisher
Media First (UK) - February 11, 2025
Could your CEO or one of your expert spokespeople take part in panel discussions? It can be a great way to raise their profile, position themselves as thought leaders and gain more coverage for your organisation. But it can also be a tricky type of media appearance to master, with different voices competing for airtime and often a broad range of subjects discussed.
Propaganda vs. PR: Debunking Myths and Embracing Responsibility
By Cayce Kosch
Franco - February 10, 2025
If you're a PR/comms professional reading this, it's easy to sit back and say, "I would never!" But take away the people and pretend they're opposing companies, organizations or causes. Say it's a cause you truly, deeply believe in and want others to believe in, too. How far would you go?
Industry News In Brief (February 10, 2025)
PRovoke Media - February 10, 2025
News from PR Council, Weber Shandwick, Mission & Story, Jarred, and TobinLeff.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.