Greetings! Enjoy your Daily PR Brief for Tuesday - February 25, 2025
The business and comms environment in Taiwan; Why most startup PR strategies fail; The future of content creation; and more!
Read some of today's best PR and Comms industry news clips:
PR pros' hottest takes on hiring, press releases, measurement and more (PR Daily - February 24, 2025)
How DeepSeek Took Over the AI Conversation (PRNEWS - February 24, 2025)
Council Post: A Peek Into The Future Of Content Creation (Forbes - February 24, 2025)
Taiwan: Efficient Hub for Trade and Investment in East Asia (PRGN - February 24, 2025)
AI, PR, and procurement: The new tech stack for winning new contracts (Agility PR Solutions - February 24, 2025)
What happens when spokespeople can't commit to breaking news interviews? (Axia Public Relations - February 25, 2025)
'Why I chose a career in PR, and why I sent myself out to pasture' (Culpwrit - February 24, 2025)
Headliners: Wachsman's Greg Jawski (PRovoke - February 21, 2025)
3 execs on the changing role of communicators (Ragan Communications - February 25, 2025)
When public trust collapses: what charities can learn from a crisis (Influence (UK) - February 21, 2025)
Social Media News: The 5 Biggest Stories of the Week (Meltwater - February 24, 2025)
9 Figure Media Reveals 4 Reasons Why Most Startup PR Strategies Fail (Zikoko - February 25, 2025)
Summary Section:
PR pros' hottest takes on hiring, press releases, measurement and more
By Allison Carter
PR Daily - February 24, 2025
I took to LinkedIn to ask PR pros for their most controversial, counter-intuitive and downright spicy takes on the industry. And y'all delivered.
How DeepSeek Took Over the AI Conversation
By Lori Ruggiero, EVP and Managing Partner at 5WPR
PRNEWS - February 24, 2025
The lessons from DeepSeek's rise offer a blueprint for how brands, especially challengers, can capture attention, navigate controversy, and take over the conversation.
Council Post: A Peek Into The Future Of Content Creation
By Nataliya Andreychuk, CEO of Viseven
Forbes - February 24, 2025
Let's peek into what lies ahead and explore some ideas on how to turn content creation into a better, more collaborative process.
Taiwan: Efficient Hub for Trade and Investment in East Asia
By Constance Chao
PRGN - February 24, 2025
In this PRGN blog post, Constance Chao of Media Pus describes the business, media, and communications landscape in Taiwan.
AI, PR, and procurement: The new tech stack for winning new contracts
By Lara Blake
Agility PR Solutions - February 24, 2025
Winning contracts isn't just about offering competitive prices anymore, it's about building credibility, maintaining visibility, and strategically engaging with stakeholders through PR. Here’s how AI, PR and procurement work together.
What happens when spokespeople can't commit to breaking news interviews?
Axia Public Relations - February 25, 2025
Breaking news moves fast, but expert sources can’t always drop everything for an interview. Learn how PR teams, journalists, and spokespeople can align expectations for better media outcomes.
'Why I chose a career in PR, and why I sent myself out to pasture'
By Adrian Gianforti
Culpwrit - February 24, 2025
This is a tough job. I've seen many people get burnt out, realize the job is not for them, or in my case – want a new challenge.
Headliners: Wachsman's Greg Jawski
By Camillia Dass
PRovoke - February 21, 2025
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Greg Jawski, the newly minted head of New York at Wachsman.
3 execs on the changing role of communicators
By Callie Krosin
Ragan Communications - February 25, 2025
Communicators are evolving into strategic and trusted advisors, with executives relying on them more often for guidance and feedback.
When public trust collapses: what charities can learn from a crisis
By Dee Cowburn
Influence (UK) - February 21, 2025
A crisis can strike any charity, even the most trusted, and without a solid communications plan, reputations can crumble. Here's why every charity PR must prepare for the unexpected.
Social Media News: The 5 Biggest Stories of the Week
By Samantha Scott
Meltwater - February 24, 2025
Looking for the latest social media news? Learn about the recent social media updates and campaigns that could improve your social media strategy.
9 Figure Media Reveals 4 Reasons Why Most Startup PR Strategies Fail
Zikoko - February 25, 2025
In today's fast-paced media environment, landing press coverage is essential for brand growth. Yet, many startup brand public relations (PR) strategies fall short, even with passionate efforts from agencies and internal teams. This begs the question—why?
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.