Make your Tuesday more informed with today's Daily PR Brief - March 4, 2025
Chipotle's recipe for digital PR success; What makes a pitch irresistible; How to avoid ghosting by clients; and much more in this roundup!
Read some of today's best PR and Comms industry news clips:
Chipotle's recipe for digital PR success: How the brand revolutionized fast casual marketing (Agility PR Solutions - March 4, 2025)
PR pros share their hottest takes, part 2 (PR Daily - March 3, 2025)
Opinion: Why Starbucks Needs A Reputational Reset (PRovoke Media - March 3, 2025)
The PR Struggle to Fix AI-Generated News Errors (PRNEWS - March 3, 2025)
How to avoid ghosting by clients (Influence (UK) - February 28, 2025)
Maximizing agency partnerships with Mark Riggs (Axia Public Relations - March 4, 2025) [PODCAST]
The PR Industry's Role in Championing Diversity Amidst DEI Rollbacks (CommPRO - March 3, 2025)
Marketers focus on demand generation increasingly seeks to build trust (Sword and the Script - March 4, 2025)
What makes a pitch irresistible: 4 takeaways from pitches that landed top-tier coverage (Muck Rack - February 27, 2025)
Measuring PR Impact Beyond UVPM with Michelle Songy Founder of Press Hook (Why Watch That Radio - February 28, 2025) [PODCAST]
Seasonal Pr Strategies That Drive Supplement Sales: An Executive's Guide (5W Public Relations - March 4, 2025)
Summary Section:
Chipotle's recipe for digital PR success: How the brand revolutionized fast casual marketing
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - March 4, 2025
Over the past decade, Chipotle has seen tremendous success in digital PR, from viral social media campaigns to innovative customer engagement tactics. By integrating technology into its core marketing strategy and understanding the power of digital storytelling, the company has reshaped how brands interact with their audience.
PR pros share their hottest takes, part 2
By Allison Carter
PR Daily - March 3, 2025
So many PR practitioners chimed in on Linkedin with their industry hot takes that we had to break it into two parts. Read on for brilliant (and occasionally head-scratching) advice on a variety of PR topics.
Opinion: Why Starbucks Needs A Reputational Reset
By Stephen Hahn-Griffiths
PRovoke Media - March 3, 2025
RepTrak's Stephen Hahn-Griffiths writes that Starbucks, which slashed both its staff and menu last week, has a reputation problem, not just a brand problem, and the company is only addressing part of what’s holding it back.
The PR Struggle to Fix AI-Generated News Errors
By Sean O'Leary
PRNEWS - March 3, 2025
As the proliferation of AI-generated articles continue, the PR industry must be prepared for a future where combatting bad AI in journalism becomes part of the job description.
How to avoid ghosting by clients
By Antonia Welch
Influence (UK) - February 28, 2025
While there is absolutely no excuse for a client not to send a quick email just to say that they aren't taking a project forward at that time or that they've gone with another agency, ghosting happens to the best of us and I've learnt not to take it personally. However, there are things you can do to keep the risk of ghosting and timewasting to a minimum. Here are my top tips.
Maximizing agency partnerships with Mark Riggs [PODCAST]
Axia Public Relations - March 4, 2025
In this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their PR agencies, set clear expectations, and maximize their agency partnerships.
The PR Industry's Role in Championing Diversity Amidst DEI Rollbacks
By Dreena Whitfield-Brown
CommPRO - March 3, 2025
Over the past decade, the PR industry has evolved to better reflect the diverse consumers brands aim to engage with authentically. While progress has been made, there's still significant work ahead.
Marketers focus on demand generation increasingly seeks to build trust
By Frank Strong, MA, MBA
Sword and the Script - March 4, 2025
It’s good that trust is back in fashion for demand generation at the strategic level – but we’ve got to put those words into action across all marcom tactics, too.
What makes a pitch irresistible: 4 takeaways from pitches that landed top-tier coverage
By Kristen Dunleavy
Muck Rack - February 27, 2025
Muck Rack recently asked our users: What PR pitch were you most proud of in 2024? Alongside PR coach Michael Smart, we sifted through the submissions and selected eight pitches that absolutely nailed it—and landed coverage in top-notch publications, including The Wall Street Journal, the Los Angeles Times, Bloomberg and more. Michael pinpointed what made these pitches stand out from the pack—and strategies you can use for your pitches in 2025.
Measuring PR Impact Beyond UVPM with Michelle Songy Founder of Press Hook [PODCAST]
Why Watch That Radio - February 28, 2025
PR reporting has long been stuck on outdated metrics like unique visitors per month (UVPM), but as digital PR evolves, so should the way we measure success. In this episode of Digital PR Explained, host Britt Klontz sits down with Michelle Songy, CEO and Founder of Press Hook, to discuss why it's time to rethink PR metrics.
Seasonal PR Strategies That Drive Supplement Sales: An Executive's Guide
5W Public Relations - March 4, 2025
Learn how to boost supplement sales with strategic seasonal PR campaigns, expert partnerships and targeted messaging that aligns with consumer buying patterns.
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All reports made with the help of Report Mule.