New day, new news! Here's your Tuesday Daily PR Brief - April 8, 2025
How to speak to the C-suite; PR lessons from The White Lotus; Types of inbound media opportunities and how to prioritize them; and more!
Read some of today's best PR and Comms industry news clips:
Future-ready: The skills communicators need to thrive (PR Daily - April 8, 2025)
The Costs Of A Damaged Online Reputation—And How To Fix It (Forbes - April 8, 2025)
Learning How to Speak to the C-Suite (O'Dwyer's - April 7, 2025)
Is public relations dead? A feisty PR exec says the last rites (Ragan Communications - April 8, 2025)
Six Ways Comms Pros Can Use Generative AI to Personalize Engagement (PRNEWS - April 7, 2025)
Despite Disruptions, Communicators Remain Optimistic About Profession's Future, USC Report Finds (PRsay - April 8, 2025)
Effective Video Marketing Strategies: Boost Engagement Through Different Video Types, YouTube SEO, and Live Streaming (5W Public Relations - April 8, 2025)
PR lessons from The White Lotus (PRmoment (UK) - April 8, 2025)
7 ways to turn a one-time media mention into ongoing press coverage (Agility PR Solutions - April 7, 2025)
Bully Pulpit Study: What Makes Brands Resilient in Crisis (PRovoke - April 8, 2025)
Study demonstrates that a trusted brand is a prerequisite for organic and paid search (Sword and the Script - April 8, 2025)
Inbound media opportunities: Different types and how to prioritize them (Muck Rack - April 8, 2025)
Top priorities for internal communication (Influence (UK) - April 4, 2025)
Summary Section:
Future-ready: The skills communicators need to thrive
By Mike Prokopeak
PR Daily - April 8, 2025
Who wouldn't like to gaze into a crystal ball to find out exactly what to do to prepare for an uncertain future? Arm yourself with the data to make smart decisions for your professional development.
The Costs Of A Damaged Online Reputation—And How To Fix It
By Scott Keever
Forbes - April 8, 2025
A single negative article, an unfavorable review or any misleading content can undermine your credibility, impact revenue and erode trust. If you don't take charge of your digital presence, someone else probably will.
Learning How to Speak to the C-Suite
By Dustin Siggins
O'Dwyer's - April 7, 2025
Have you ever traveled abroad and needed to ask for directions? It isn't easy when you speak only English and the people you're talking to speak only the local language. That's how a lot of communications professionals feel when we try to show our value to the C-Suite.
Is public relations dead? A feisty PR exec says the last rites
By Tom Corfman
Ragan Communications - April 8, 2025
“Traditional PR is dead,” corporate public relations executive Lulu Cheng Meservey said when she launched her own public relations firm last year.
Six Ways Comms Pros Can Use Generative AI to Personalize Engagement
By Matt Collette
PRNEWS - April 7, 2025
As communications evolves in this new era of "infinite content," here are a few ways to leverage generative AI to deliver greater effectiveness and more personalized engagement.
Despite Disruptions, Communicators Remain Optimistic About Profession's Future, USC Report Finds
PRsay - April 8, 2025
As the PR profession grapples with artificial intelligence, hybrid work, new media and deepening political divides, a new study from USC Annenberg’s Center for Public Relations examines how professional communicators view these changes to their field.
Effective Video Marketing Strategies: Boost Engagement Through Different Video Types, YouTube SEO, and Live Streaming
5W Public Relations - April 8, 2025
Learn how to boost engagement with video marketing through different video types, YouTube SEO, and live streaming. Includes tips, strategies, and best practices.
PR lessons from The White Lotus
By Victoria Cameron
PRmoment (UK) - April 8, 2025
HBO's The White Lotus season three is rife with PR lessons says Victoria Cameron, associate director and deputy team leader at PLMR.
7 ways to turn a one-time media mention into ongoing press coverage
By Catherine Schwartz
Agility PR Solutions - April 7, 2025
This is a practical guide to implementing a media relations strategy. Learn how to turn a one-time mention into ongoing press coverage, as some business leaders have shared.
Bully Pulpit Study: What Makes Brands Resilient in Crisis
By Paul Holmes
PRovoke - April 8, 2025
In an era of permacrisis, corporations are emphasizing resilience as a survival mechanism. Bully Pulpit’s new research analyzes what really makes some companies more resilient.
Study demonstrates that a trusted brand is a prerequisite for organic and paid search
By Frank Strong, MA, MBA
Sword and the Script - April 8, 2025
You flood the market with paid search ads or dump money into SEO to rank on page one, but if you want people to click, you need them to trust you. The way you build trust is by building a trusted brand.
Inbound media opportunities: Different types and how to prioritize them
By Kristen Dunleavy
Muck Rack - April 8, 2025
nbound media opportunities can be exciting—but not all of them are worth your time. These opportunities can vary in scope and value, from quote requests to full-blown feature stories. As a PR pro, it’s essential to know how to assess and prioritize them.
Top priorities for internal communication
By Jenni Field
Influence (UK) - April 4, 2025
The start of any year always sees a raft of new 'trends' or predictions being talked about, whatever industry you're in. This year was no different. From the next generation of AI to which wellbeing services organisations should be providing, there's certainly a lot to unpack. But how do we, as internal communicators, know what to focus on and where to start?
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.