Hello! Tuesday's Daily PR Brief is here - April 29, 2025
The PR struggle to make sorghum a hot new food trend; Creating a winning LinkedIn company page; Things AI can't help with in PR; and more!
Read some of today's best PR and Comms industry news clips:
The Scoop: The PR struggle to make sorghum a hot new food trend (PR Daily - April 28, 2025)
4 Tips For Creating A Winning LinkedIn Company Page (Forbes - April 25, 2025)
Tech PR FIrms Ticked Up 1.6% (O'Dwyer's - April 29, 2025)
How Shopify's CEO delivered the AI mandate to workers (Ragan Communications - April 29, 2025)
One Story, 1,000 Ways: How Brands Can Build a Cohesive Narrative (PRNEWS - April 28, 2025)
Key considerations of taking on pro bono PR clients (PRmoment (UK) - April 23, 2025)
From sci-fi to sales: How PR shapes public perception of emerging tech (Agility PR Solutions - April 28, 2025)
Understanding the Creator Economy with Bill Zimmerman | On Top of PR (Axia Public Relations - April 29, 2025) [PODCAST]
Clear Internal Communication on AI is the New Leadership Imperative (CoCreations - April 28, 2025)
Seven Tips for Effective Environmental PR (Landis Communications - April 28, 2025)
Study: 64% Of Comms Professionals Have Experienced Burnout In The Past Year (PRovoke - April 24, 2025)
10 Things AI Can't Help with in the PR Business: A Reality Check (Everything PR News - April 28, 2025)
Summary Section:
The Scoop: The PR struggle to make sorghum a hot new food trend
By Allison Carter
PR Daily - April 28, 2025
Sorghum has twice as much protein as quinoa and four times as much as rice or corn – a major boon in a protein obsessed world. It can be popped like popcorn, used as the base for a grain bowl or made into beer, tea and syrup. But the would-be super food has a few branding headwinds going against it.
4 Tips For Creating A Winning LinkedIn Company Page
By Jodi Amendola
Forbes - April 25, 2025
Similar to personal pages, LinkedIn company pages enable organizations to share updates, connect with others and build their brands. Company pages are valuable tools that help organizations humanize themselves, recognize employees for great work, advertise job openings and share details about products and services.
Tech PR FIrms Ticked Up 1.6%
By Steve Barnes
O'Dwyer's - April 29, 2025
The top 10 firms in our rankings of those that work with clients in the tech sector saw a 2.53 percent increase in net fees from 2023 to 2024. Overall, there was a modest rise of 1.61 percent.
How Shopify's CEO delivered the AI mandate to workers
By Tom Corfman
Ragan Communications - April 29, 2025
If you want your employees to use artificial intelligence, then you might think twice before imitating Shopify CEO Tobias Lütke's recent memo to the e-commerce company's workers.
One Story, 1,000 Ways: How Brands Can Build a Cohesive Narrative
By Meghan Tisinger, Managing Director at Leidar
PRNEWS - April 28, 2025
With social media and short news cycles, brands feel the need to churn out fresh stories to maintain engagement. As a result, communicators tend to focus on content volume over impact, creating a flood of disconnected narratives that fail to leave a lasting impression.
Key considerations of taking on pro bono PR clients
By Elizabeth Howlett
PRmoment (UK) - April 23, 2025
A popular practice in the legal sector, pro bono — working for free or in a charitable way — has become a semi-regular fixture for PR agencies and practitioners, who want to drive clout for the greater good. This is a noble undertaking that yields positive outcomes for both parties. But, if you overpromise and underdeliver, the results could be catastrophic.
From sci-fi to sales: How PR shapes public perception of emerging tech
By Matt Caiola
Agility PR Solutions - April 28, 2025
Public perception can make or break an emerging technology. The most groundbreaking innovations often arrive with skepticism, fear, and misunderstanding. Without a clear and compelling story, even the most promising advancements risk being dismissed as impractical, untrustworthy, or even dangerous.
Understanding the Creator Economy with Bill Zimmerman | On Top of PR [PODCAST]
Axia Public Relations - April 29, 2025
Our episode guest is Bill Zimmerman, a professor in the College of Communications at Penn State University. He joins host Jason Mudd to discuss how the creator economy is transforming public relations and marketing strategy.
Clear Internal Communication on AI is the New Leadership Imperative
By Paul Kontonis
CoCreations - April 28, 2025
When technological shifts happen, companies face a critical choice: hesitate and risk irrelevance, or lead with clarity and urgency. Duolingo, the language-learning powerhouse founded in 2011, is showing how internal communication can be the catalyst for transformational success.
Seven Tips for Effective Environmental PR
By Brianne Miller and Makenzi Jordan Rodriguez
Landis Communications - April 28, 2025
Over the years, our experience has grown exponentially, and we're eager to share a few tips for effective environmental communications. These tips are designed to help you craft impactful campaigns that inspire meaningful change and drive progress in your own initiatives.
Study: 64% Of Comms Professionals Have Experienced Burnout In The Past Year
By Maja Pawinska Sims
PRovoke - April 24, 2025
A new report from State of Us, the mental health network for the marketing, PR and comms industry, finds that those experiencing extreme stress at work has increased substantially since 2022.
10 Things AI Can't Help with in the PR Business: A Reality Check
Everything PR News - April 28, 2025
In this op-ed, we will explore 10 crucial areas where AI cannot replace the human touch in the PR business, emphasizing the importance of human intuition, empathy, and adaptability in PR practices. These areas not only highlight the limitations of AI in the PR industry but also reinforce why human professionals will remain indispensable to the field.
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