Hello! Here is Tuesday's Daily PR Brief for your perusal - May 5, 2026
PR expert on Blake Lively, Justin Baldoni settlement; The soul of PR is still the relationship; Internal comms has an attention problem; and more!
Read some of today's best PR and Comms industry news clips:
Make An Imprint, Not Just An Impression: The Soul Of PR Is Still The Relationship (Forbes - May 5, 2026)
Settlement Between Blake Lively, Wayfarer's Justin Baldoni Was 'Smart,' Says PR Expert: 'Should Have Ended Long Ago' (PEOPLE - May 4, 2026)
When Your First Reader Is a Machine (CommPRO - May 5, 2026)
PR Daily's 2026 Social Media & Digital Awards finalists announced (PR Daily - May 5, 2026)
3 Reasons to Embrace the Era of AI Slop (PRNEWS - May 4, 2026)
PR Stunt Watch: The London Marathon edition (PRmoment (UK) - April 30, 2026)
How PR teams are using public data to build smarter media strategies (Agility PR Solutions - May 5, 2026)
Where Storytelling Meets Leadership: Abbie Fink on the Today and Tomorrow in Scottsdale Podcast (HMA PR - May 4, 2026) [VIDEO]
The Wire Just Beat the Byline. ChatGPT Cited Our Press Release in 2 Hours. (PR@ctical - May 4, 2026)
PRovoke Media Names 22 Firms as Best Agencies to Work For in EMEA (PRovoke Media - May 2, 2026)
Internal comms has an attention problem. Here's how to fix it. (Ragan Communications - May 5, 2026)
Why effective photography is PR's most valuable asset (Influence (UK) - May 1, 2026)
How PR influences recruiting, retention, and workforce quality (Axia Public Relations - May 5, 2026) [PODCAST]
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Summary Section:
Make An Imprint, Not Just An Impression: The Soul Of PR Is Still The Relationship
By Leonard Cercone, Founder & CEO, CBC PR
Forbes - May 5, 2026
After 25 years in consumer public relations, I've watched the industry seemingly forget what our job actually is. Our job is not to pitch journalists. It is to be useful to them.
Settlement Between Blake Lively, Wayfarer's Justin Baldoni Was 'Smart,' Says PR Expert: 'Should Have Ended Long Ago'
By Jack Smart
PEOPLE - May 4, 2026
Crisis management PR expert Gary Rosen tells PEOPLE that the saga "should have ended long ago."
When Your First Reader Is a Machine
By Sam Michelson
CommPRO - May 5, 2026
As AI increasingly shapes first impressions before any human interaction, communications leaders are being challenged to rethink how reputation is formed, managed, and measured in a machine-first world.
PR Daily's 2026 Social Media & Digital Awards finalists announced
PR Daily - May 5, 2026
From bold campaigns to breakthrough strategies, this year's finalists represent the very best in social media and digital communications.
3 Reasons to Embrace the Era of AI Slop
By Dustin Siggins
PRNEWS - May 4, 2026
When it's good, AI can improve our processes, like how a calculator spares us the need to write out long division. But speeding up your math means nothing if you still can't balance your checkbook.
PR Stunt Watch: The London Marathon edition
PRmoment (UK) - April 30, 2026
As I come down from the emotional high of watching my sister complete her first marathon, it got me thinking. Is marathon day actually the UK's biggest stunt?
How PR teams are using public data to build smarter media strategies
By Liam Bayford
Agility PR Solutions - May 5, 2026
Public relations has always been about being in the right place with the right message at the right time. What has changed is the raw material teams are working with.
Where Storytelling Meets Leadership: Abbie Fink on the Today and Tomorrow in Scottsdale Podcast [VIDEO]
HMA PR - May 4, 2026
Abbie Fink has spent more than 30 years helping shape conversations and strengthen communities as a public relations leader. In a new conversation on the Today and Tomorrow in Scottsdale Podcast, she shared insights on storytelling, leadership and why showing up matters.
The Wire Just Beat the Byline. ChatGPT Cited Our Press Release in 2 Hours.
By Sarah Evans
PR@ctical - May 4, 2026
We ran an AI Notice Monday. ChatGPT cited us in 2 hours. The same system put one of our clients in 76% of AI answers across 200 buyer prompts and 5 engines.
PRovoke Media Names 22 Firms as Best Agencies to Work For in EMEA
PRovoke Media - May 2, 2026
Five of the firms—one from each of the geographic categories—will receive a Best Agency to Work For trophy at our awards dinner in London on May 21.
Internal comms has an attention problem. Here's how to fix it.
By Paul Hiebert
Ragan Communications - May 5, 2026
When trying to get employees to pay attention, internal communicators aren't just up against client emails and Teams chats. They're competing with Instagram, breaking news alerts and text messages from friends and family.
Why effective photography is PR's most valuable asset
By Catherine Peel
Influence (UK) - May 1, 2026
Compelling imagery impacts how stories are told, shared and published. This is why photography remains central to securing editorial coverage.
How PR influences recruiting, retention, and workforce quality [PODCAST]
Axia Public Relations - May 5, 2026
Learn how public relations shapes recruiting, retention, and workforce quality by influencing reputation, visibility, credibility, and candidate decisions.
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