Hi! Tuesday's Daily PR Brief has arrived - May 6, 2025
Kohl's outlines path forward after new CEO fired; Communications can break out of the order-taker trap; How to align PR, SEO, and content marketing; more!
Read some of today's best PR and Comms industry news clips:
How communications can break out of the order-taker trap (Ragan Communications - May 6, 2025)
Understanding and engaging the public in public relations (Axia Public Relations - May 6, 2025)
How to tackle crisis communications challenges: PR leaders weigh in (Muck Rack - May 6, 2025)
The Scoop: Kohl's outlines path forward after new CEO fired for cause (PR Daily - May 2, 2025)
PR Firm News: Endeavor Communications Opens in NYC (O'Dwyer's - May 5, 2025)
Unlocking the Real Power of the PESO Model (Spin Sucks - May 6, 2025)
Messaging That Moves: The Power Of Storytelling (Forbes - May 2, 2025)
Are fake AI experts improving media relations? (PRmoment (UK) - April 30, 2025)
How to align PR, SEO, and content marketing for maximum brand impact (Agility PR Solutions - May 6, 2025)
Why Turning Off PR In A Down Economy Is A Critical Mistake (Forbes - May 6, 2025)
Q1 Crisis Review: Perma-Crisis Born Out of Perma-Chaos (PRovoke - May 6, 2025)
Women's Healthcare PR Failures: A Deep Dive into Missteps and Missed Opportunities (Everything PR News - May 6, 2025)
Summary Section:
How communications can break out of the order-taker trap
By Mike Prokopeak
Ragan Communications - May 6, 2025
There are two persistent challenges communicators face year after year when carrying out their strategic plans: too few people and not enough money. This year is no different, according to Ragan's 2025 Communications Benchmark Report. In fact, the data shows it's actually a little worse.
Understanding and engaging the public in public relations
By Jacob Richey
Axia Public Relations - May 6, 2025
Discover how to connect with diverse audiences, shape brand perception, and improve communication strategies. Enhance your public relations efforts today.
How to tackle crisis communications challenges: PR leaders weigh in
By Kristen Dunleavy
Muck Rack - May 6, 2025
Muck Rack’s VP of communications Linda Zebian sat down with Caitlyn Reuss, director of communications at Dow Jones Newsrooms, to discuss best practices for crisis management and strategies for managing high-stakes brand moments.
The Scoop: Kohl's outlines path forward after new CEO fired for cause
By Casey Weldon
PR Daily - May 2, 2025
Kohl's fired its new CEO Ashley Buchanan, saying it made the decision for cause. Also: Trump’s Public Broadcasting funding cut could create media challenge; Belichick’s CBS interview offers media training reminders.
PR Firm News: Endeavor Communications Opens in NYC
By Steve Barnes
O'Dwyer's - May 5, 2025
Endeavor Communications Opens in NYC; Havas Health Network launches Havas Life Middle East in Dubai; Notified launches IR Hub.
Unlocking the Real Power of the PESO Model
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 6, 2025
Integration is the key to unlocking the real power of the PESO Model. Learn how to connect your efforts for exponential rather than linear results.
Messaging That Moves: The Power Of Storytelling
By Samantha Bergin, Chief Marketing Officer at Center
Forbes - May 2, 2025
Messaging can stand for something, create momentum and build emotional connections that endure. When done well, brand storytelling is a powerful way to influence perception and drive impact.
Are fake AI experts improving media relations?
By Elizabeth Howlett
PRmoment (UK) - April 30, 2025
Journalists around the globe are now painfully aware, and rightfully paranoid; is the person you're emailing really who they say they are? This is good news for the quality of digital journalism, but it could be bad news for public relations.
How to align PR, SEO, and content marketing for maximum brand impact
By Kelly Moser
Agility PR Solutions - May 6, 2025
Let’s take a closer look at how to PR, SEO, and content marketing often run on separate tracks, resulting in duplicated efforts, missed opportunities, and unclear results. When you align these efforts, you not only improve consistency, you also create a coherent brand message that builds trust and enhances online visibility.
Why Turning Off PR In A Down Economy Is A Critical Mistake
By Monique Tatum, CEO of BPM-PR
Forbes - May 6, 2025
When the economy gets shaky, many brands panic. Budgets get slashed, campaigns are paused and, often, the PR and marketing departments are the first to go. It’s understandable, but it’s also one of the most damaging decisions a business can make, especially if you’re playing in the big leagues or want to get there.
Q1 Crisis Review: Perma-Crisis Born Out of Perma-Chaos
By Paul Holmes
PRovoke - May 6, 2025
For many years, PRovoke Media has been producing an annual review of the biggest corporate crises from around the world, providing analysis from corporate reputation and crisis communications experts, and focusing on the lessons public relations professionals should learn. But in an age of permacrisis, perhaps even permanent poly-crisis, we've decided the crisis review needs to be quarterly, and so this report will focus on 14 of the most significant crises we witnessed during the first three months of 2025.
Women's Healthcare PR Failures: A Deep Dive into Missteps and Missed Opportunities
Everything PR News - May 6, 2025
In the healthcare industry, women have historically been underserved, underrepresented, and often misunderstood. While the tides have begun to change in recent years, women's healthcare brands have faced significant challenges when trying to reach their audiences, educate them on crucial issues, and shift public perceptions.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.