Greetings! Announcing the arrival of today's Daily PR Brief - May 12, 2026
What "Ask Eddie" reveals about the future of PR; A smarter way to approach Reddit in PR; Communicating amid conflict lessons from Ukraine; more!
Read some of today's best PR and Comms industry news clips:
CEOs, From Spokesperson to Strategic Asset (O'Dwyer's - May 12, 2026)
A smarter way to approach Reddit in PR (PR Daily - May 11, 2026)
How Lonely Planet Turns Creators Into Long-Term Brand Partners (PRNEWS - May 11, 2026) [VIDEO]
14 Hidden Costs Of GenAI Content Leaders Can't Afford To Ignore (Forbes - May 11, 2026)
The evolution of digital PR in 2026: Beyond traditional media outreach (Agility PR Solutions - May 11, 2026) [VIDEO]
Crisis compass: Communicate when it matters most (Axia Public Relations - May 12, 2026)
Communicating amid conflict – Lessons from Ukraine (CIPR Crisis Comms Network - May 9, 2026)
What "Ask Eddie" Reveals About the Future of Public Relations in the AI Era (CommPRO - May 12, 2026)
How to explain AI visibility to executives without getting technical (Muck Rack - May 12, 2026)
The bewildering media interview we simply could not ignore (Media First (UK) - May 12, 2026)
The two-minute pause that could save your reputation on a deadline (Influence (UK) - May 8, 2026)
9.5M AI citations analyzed: How LinkedIn content wins AI search (Meltwater - May 12, 2026)
PRovoke North America Summit: "There Has Never Been A Better Time To Be Independent" (PRovoke Media - May 10, 2026)
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Summary Section:
CEOs, From Spokesperson to Strategic Asset
By Jean Serra, CEO of V2Communications
O'Dwyer's - May 12, 2026
For communications professionals, the mandate is clear: Visibility is no longer optional. It must be managed with intention and discipline.
A smarter way to approach Reddit in PR
By Kate Dmytrenko
PR Daily - May 11, 2026
Reddit turns 21 this year. PR professionals have, understandably, treated it as a minefield to avoid. Reddit communities are notoriously allergic to obvious marketing plays. But something has changed that ups the opportunity on the platform: AI has made it a primary source.
How Lonely Planet Turns Creators Into Long-Term Brand Partners [VIDEO]
By Nicole Schuman
PRNEWS - May 11, 2026
Deepa Lakshmin, Director of Social Media at Lonely Planet, sat down with PRNEWS to talk about the brand's newly launched creator program—and the unconventional planning process behind it.
14 Hidden Costs Of GenAI Content Leaders Can't Afford To Ignore
By Forbes Communications Council
Forbes - May 11, 2026
Without a clear strategy and proper precautions, what seems like a cost-saving solution can introduce new risks and inefficiencies.
The evolution of digital PR in 2026: Beyond traditional media outreach [VIDEO]
By Elsie Oliver
Agility PR Solutions - May 11, 2026
Search engines, niche websites, creators, and even communities now play a role in how visibility is built. At the same time, brands are expected to manage their reputation In digital PR today, getting mentioned once in a big publication is not enough.
Crisis compass: Communicate when it matters most
Axia Public Relations - May 12, 2026
University of Memphis expert Michele Ehrhart shares how leaders can prepare for crises, protect reputations, and communicate with clarity when it matters most.
Communicating amid conflict – Lessons from Ukraine
By Rosie Hamilton
CIPR Crisis Comms Network - May 9, 2026
Russia’s invasion of Ukraine in February 2022 has, tragically, afflicted professional communicators there for the past four years.
What "Ask Eddie" Reveals About the Future of Public Relations in the AI Era
By Fay Shapiro
CommPRO - May 12, 2026
The Museum of Public Relations' new AI-powered "Ask Eddie" platform is giving communicators, students and historians a first-of-its-kind opportunity to engage in live conversations with the thinking and voice of PR pioneer Edward L. Bernays.
How to explain AI visibility to executives without getting technical
By Marina Grudeva
Muck Rack - May 12, 2026
Learn how to explain AI visibility to executives in simple terms. Connect changing buyer behavior to PR's role in shaping how your brand appears in AI answers.
The bewildering media interview we simply could not ignore
By Adam Fisher
Media First (UK) - May 12, 2026
It is an interview that has got people talking - but not in a good way. What media training lessons can you learn from this memorable appearance?
The two-minute pause that could save your reputation on a deadline
By Zainab Umar
Influence (UK) - May 8, 2026
A comms professional argues that values show up in small editorial choices and shares a quick checklist for staying honest when the clock is ticking.
9.5M AI citations analyzed: How LinkedIn content wins AI search
By Chris Hackney
Meltwater - May 12, 2026
Visibility is no longer just about ranking in search—it's about showing up in the answers themselves. If your category conversations are happening on LinkedIn but your experts are not publishing there, AI tools may learn from competitors, customers, analysts, or independent creators instead.
PRovoke North America Summit: "There Has Never Been A Better Time To Be Independent"
By Diana Marszalek
PRovoke Media - May 10, 2026
In the wake of Omnicom's acquisition of IPG, leaders from several midsize PR firms said consolidation is creating new opportunities for independent agencies.
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All reports made with the help of Report Mule.