Happy Tuesday! Check out today's Daily PR Brief - May 13, 2025
Low-cost AI solutions for smaller agencies; How corporate America failed to predict the coming chaos; Key PR trends from Q1 2025; and more!
Read some of today's best PR and Comms industry news clips:
How To Make The Most Of AI: 19 Low-Cost Solutions For Smaller Agencies (Forbes - May 12, 2025)
8 common mistakes to avoid in a PR campaign, and what to do instead (Agility PR Solutions - May 12, 2025)
Helpful Tips And Tricks For Crafting The Correct Length Of Social Media Posts (Three Girls Media - May 12, 2025)
Reconnecting with Journalists Amid AI and Information Overload (PRNEWS - May 12, 2025)
Shaping the future of PR: key trends from Q1 2025 (Influence (UK) - May 9, 2025)
What can PR learn from Wagatha Christie, now that it's all over? (PRmoment (UK) - May 13, 2025)
ChatGPT Made Me Do It: Storytelling Mistakes To Avoid With AI (Forbes - May 13, 2025)
Positioning over spin: Trust-building in PR (Axia Public Relations - May 13, 2025)
Like, really? How can you remove filler words from your next media interview or presentation? (Media First (UK) - May 12, 2025)
2025 Comms Playbook for Manufacturing Companies (O'Dwyer's - May 12, 2025)
High Stakes for Clean Energy Communications (PRsay - May 12, 2025)
"Magical Thinking": How Corporate America Failed to Predict the Coming Chaos (PRovoke - May 12, 2025)
Summary Section:
How To Make The Most Of AI: 19 Low-Cost Solutions For Smaller Agencies
By Forbes Agency Council
Forbes - May 12, 2025
By leveraging affordable AI tools to work smarter and faster, lean agency teams can outperform large legacy agencies that may be bogged down by their sheer size.
8 common mistakes to avoid in a PR campaign, and what to do instead
By Elsie Oliver
Agility PR Solutions - May 12, 2025
A well-organized public relations campaign creates a strong brand reputation, attracts customers, and builds credibility. However, there are quite a few companies that make mistakes that reduce the effectiveness of their PR. Here are eight avoidable mistakes.
Helpful Tips And Tricks For Crafting The Correct Length Of Social Media Posts
Three Girls Media - May 12, 2025
Knowing how to find the correct length of social media posts for your business is an essential skill. Read more to discover tips to help you along the way.
Reconnecting with Journalists Amid AI and Information Overload
By Ayelet Noff, CEO and Founder of SlicedBrand and CEO and Co-Founder of Dazzle
PRNEWS - May 12, 2025
It’s time for the communication industry to reboot how it approaches PR, because in the next era of digital storytelling, strong journalist connections will be pivotal to both reporters and PR pros.
Shaping the future of PR: key trends from Q1 2025
By Miranda Smith
Influence (UK) - May 9, 2025
This year is already shaping up to be one of the most turbulent but how can we use what we’ve learnt so far to our advantage to stay ahead in public relations?
What can PR learn from Wagatha Christie, now that it's all over?
By Cheryl Chung
PRmoment (UK) - May 13, 2025
Now that the high-profile legal saga between Rebekah Vardy and Coleen Rooney — dubbed Wagatha Christie — has finally drawn to a close, the spectacle leaves behind not only a pop culture legacy but also a rich case study in reputation management, defamation law, and the risks of high-stakes litigation. For public relations professionals, it provides critical legal and strategic lessons for managing crisis communications in the digital age.
ChatGPT Made Me Do It: Storytelling Mistakes To Avoid With AI
By Yael Klass, Vice President of Corporate Marketing at Similarweb
Forbes - May 13, 2025
There's a new scapegoat in town: ChatGPT. I've seen marketers deliver pitch decks that read like they've been run through a meat grinder of SEO jargon, brand teams crafting tone-deaf social copy, and PR leads sending press releases that feel suspiciously like ... they were born from a prompt.
Positioning over spin: Trust-building in PR
Axia Public Relations - May 13, 2025
PR shouldn’t be about trying to trick people; it should be about genuine and straightforward communication. Building trust with an audience requires honesty and transparency.
Like, really? How can you remove filler words from your next media interview or presentation?
By Adam Fisher
Media First (UK) - May 12, 2025
Do you use a lot of filler words in presentations and media interviews? Does it matter? An how can you reduce the amount you use?
2025 Comms Playbook for Manufacturing Companies
By Breanna Welke
O'Dwyer's - May 12, 2025
In times of uncertainty, a company’s external reputation is only as strong as its internal foundation. Before focusing on outward messaging, manufacturers must first ensure that their workforce is informed, engaged and aligned with company objectives. That starts with strong internal communications.
High Stakes for Clean Energy Communications
By Julie Wright, Vice President & Change Management Lead at Bellmont Partners
PRsay - May 12, 2025
For my PR colleagues who work on environmental and sustainability issues and related renewable energy projects, the lift just got much heavier. The federal government has essentially gone from being our spotter to putting a foot on our barbells.
"Magical Thinking": How Corporate America Failed to Predict the Coming Chaos
By Paul Holmes
PRovoke - May 12, 2025
Talking to public affairs experts, it is clear that corporate America completely failed to anticipate the size and scope of Trump's tariffs. We tried to understand how that failure happened.
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All reports made with the help of Report Mule.