Take a look at your Tuesday Daily PR Brief - May 19, 2026
YouTube tops global media influence ranking; Garage band PR vs. orchestra PR; Hinge's storytelling guide for comms alignment; and more!
Read some of today's best PR and Comms industry news clips:
20 Roles That Will Define High-Performing Communications Teams In The AI Era (Forbes - May 18, 2026)
Garage Band PR vs. Orchestra PR (O'Dwyer's - May 19, 2026)
Hinge's storytelling guide for comms alignment (PR Daily - May 19, 2026)
LinkedIn Data Reveals the 5 Skills Redefining Communications in the AI Age (PRNEWS - May 18, 2026)
Report: YouTube tops global media influence ranking with all top 10 now tech (PRmoment (UK) - May 14, 2026)
How TikTok boosts your brand visibility: From content strategy to follower growth (Agility PR Solutions - May 19, 2026)
Modern media relations with AI (Axia Public Relations - May 19, 2026) [PODCAST]
AI Is Becoming a Key Trusted Advisor (CommPRO - May 17, 2026)
Truth Does Not Ask to Be Trusted (FINN Partners - May 18, 2026)
Advocacy Communications 101: Six Steps to Amplify Your Legislative Efforts (GroundFloor Media - May 18, 2026)
Perspective: America's Diversity Contradiction Runs Through Communications (PRovoke Media - May 19, 2026)
Should PR accept an interview with a publication that has a small audience? (Sword and the Script - May 19, 2026)
AI has updated its reading list (and what it means for you) (Media First (UK) - May 19, 2026)
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Summary Section:
20 Roles That Will Define High-Performing Communications Teams In The AI Era
By Forbes Communications Council
Forbes - May 18, 2026
Here, Forbes Communications Council members share the emerging skills and hybrid roles they believe will shape the next generation of high-performing communications organizations.
Garage Band PR vs. Orchestra PR
By Ian Christopher McCaleb, Maria Stagliano
O'Dwyer's - May 19, 2026
Large PR firms sell scale, structure and consistency. Boutique firms sell customization, agility and accountability. Both offer benefits depending on the task at hand, but most clients who pay for the former still expect the results of the latter and, when they don't see those results, it often leaves a bad taste in their mouths when considering future work with PR firms.
Hinge's storytelling guide for comms alignment
By Courtney Blackann
PR Daily - May 19, 2026
Not all communications teams agree internally on what a good story actually is. This is becoming a larger operational problem for brands trying to build their reputation across social channels, executive communications, partnerships and AI-driven search, said Hinge Senior Director of Global Communications Jarryd Boyd.
LinkedIn Data Reveals the 5 Skills Redefining Communications in the AI Age
By Nicole Leverich
PRNEWS - May 18, 2026
On LinkedIn, job postings that mention “storyteller” have doubled over the last year. AI isn't just changing how people work—it's rewriting what communicators are expected to be.
Report: YouTube tops global media influence ranking with all top 10 now tech
By Jennifer Roberts, Chief Marketing Officer at Onclusive
PRmoment (UK) - May 14, 2026
The study analyses how effectively brands shape public perception across both social and mainstream media, measuring their ability to generate coverage, drive conversation, and influence narrative at scale.
How TikTok boosts your brand visibility: From content strategy to follower growth
By Leif Larsen
Agility PR Solutions - May 19, 2026
Social media platforms have long been effective tools for communicators, but TikTok has unique benefits. Here are five tips for leveraging TikTok trends to boost your PR campaigns.
Modern media relations with AI [PODCAST]
Axia Public Relations - May 19, 2026
Qwoted’s Shelby Bridges joins Jason Mudd to share data-backed insights on AI-powered pitching, journalist deadlines, and smarter media relations.
AI Is Becoming a Key Trusted Advisor
By Sam Michelson
CommPRO - May 17, 2026
As AI shifts discovery from search results to narrative-driven conversations, communicators are beginning to rethink what reputation, relevance and recommendation really mean in the answer economy.
Truth Does Not Ask to Be Trusted
By Gil Bashe
FINN Partners - May 18, 2026
Richard Nixon once offered one of the most revealing statements in modern public life: “I was not lying. I said things that later on seemed to be untrue.”
Advocacy Communications 101: Six Steps to Amplify Your Legislative Efforts
GroundFloor Media - May 18, 2026
When your lobby team and communications team work together, the result is a synchronized strategy that's far more powerful than either approach alone.
Perspective: America's Diversity Contradiction Runs Through Communications
By Carmella Glover
PRovoke Media - May 19, 2026
Carmela Glover of the Diversity Action Alliance writes that America’s support for diversity often fades when inclusion reaches leadership, power and decision-making roles — a contradiction the communications industry reflects in its own executive ranks.
Should PR accept an interview with a publication that has a small audience?
By Frank Strong, MA, MBA
Sword and the Script - May 19, 2026
This is an age-old question in media relations: Should you take an interview with a publication that has a small audience?
AI has updated its reading list (and what it means for you)
By Adam Fisher
Media First (UK) - May 19, 2026
Where does AI source the information it provides in its answers? And how can you feature in those responses? Read this article to find the answers.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.