Greetings! Peruse today's Daily PR Brief - May 20, 2025
Smoke signal strategy that prevents PR fires; The rise of the 'workcations' lifestyle; Crisis PR failures in history; more!
Read some of today's best PR and Comms industry news clips:
The smoke signal strategy that prevents PR fires before they ignite (PR Daily - May 19, 2025)
It's Time For Communications To Evolve—Or We Risk Irrelevance (Forbes - May 19, 2025)
Crisis PR Failures in History: Lessons Learned from Public Relations Disasters (Everything PR News - May 20, 2025)
A crisis PR guide to separating business and politics (Fast Company - May 20, 2025)
Have You ChatGPT’ed Yourself? (O'Dwyer's - May 19, 2025)
Create a Data Story Executives Will Love (Spin Sucks - May 20, 2025)
Why B2B And B2C Marketing Are Starting To Look A Lot Alike (Forbes - May 20, 2025)
8 tips for a one-person communications team (Ragan Communications - May 20, 2025)
The rise of the 'workcations' lifestyle for PR professionals—4 reasons to get onboard (Agility PR Solutions - May 19, 2025)
How a $500 Check Sparked a PR Career and a Lesson in Mentorship (CommPRO - May 19, 2025)
Headliners: Woodrow's Steph Bailey (PRovoke - May 16, 2025)
Another survey of CMOs shows hope for marketing budgets, with two caveats (Sword and the Script - May 20, 2025)
Summary Section:
The smoke signal strategy that prevents PR fires before they ignite
By Svetlana Gershman
PR Daily - May 19, 2025
In today's digital ecosystem, PR crises don't just simmer – they explode, leaving devastation in their wake. After two decades conducting marketing research for the technology industry, I've seen countless times where research serves as the early warning sign, separating survivors from casualties.
It's Time For Communications To Evolve—Or We Risk Irrelevance
By Lars Voedisch, Founder & CEO at PRecious Communications
Forbes - May 19, 2025
Today’s C-suites demand communications that directly support business goals, whether driving revenue, enhancing reputation, recruiting top talent or navigating environmental, social and governance challenges. In this new reality, communications must evolve into a strategic lever or risk becoming a vanity line item on the budget sheet.
Crisis PR Failures in History: Lessons Learned from Public Relations Disasters
Everything PR News - May 20, 2025
In this op-ed, we’ll explore several well-known PR disasters, break down what went wrong in each case, and analyze the key lessons we can learn from them. From political scandals to corporate missteps, these examples show how vital effective crisis management is, and how even the most powerful brands or figures can falter when faced with a communication breakdown.
A crisis PR guide to separating business and politics
By Evan Nierman
Fast Company - May 20, 2025
With political debates spreading from Capitol Hill to corporate headquarters, business leaders are facing increased pressure to speak on issues far outside their industry. But when companies wade into politics without a clear strategy, they can sink.
Have You ChatGPTed Yourself?
By Kathy Bloomgarden, CEO of Ruder Finn
O'Dwyer's - May 19, 2025
AI chatbots are revolutionizing search by changing how communicators shape perceptions and behavior. We can now control our narrative directly, bypassing third-party perspectives and contributing more to content aggregated by large language models. Here are three ways AI is impacting online information sharing with implications for communicators.
Create a Data Story Executives Will Love
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 20, 2025
Learn how to turn marketing data into compelling stories executives care about—so you stop reporting and start driving smarter business decisions.
Why B2B And B2C Marketing Are Starting To Look A Lot Alike
By Kobi Ben-Meir, Founder of Marketing Trailblazer
Forbes - May 20, 2025
Not too long ago, business-to-business (B2B) and business-to-consumer (B2C) marketing seemed like worlds apart. Whether they're targeting individual consumers or companies, B2C and B2B marketing are no longer as different as we once thought.
8 tips for a one-person communications team
By Tom Corfman
Ragan Communications - May 20, 2025
The internal communication teams for some large organizations are surprisingly just one-man or one-woman bands. We have eight tips on how one-person comm teams can make their work more effective and rewarding.
The rise of the 'workcations' lifestyle for PR professionals—4 reasons to get onboard
By Chris Harley
Agility PR Solutions - May 19, 2025
In this technological world where our work-life balance is increasingly important, PR professionals are finding new and innovative ways to blend work and leisure, and with the increase in connectivity it begs the question; why do we need to be in one place when we work?
How a $500 Check Sparked a PR Career and a Lesson in Mentorship
CommPRO - May 19, 2025
Ken Kerrigan, president of the New York Chapter of the Public Relations Society of America (PRSA-NY), and SVP, Co‑Practice Lead ‑ Professional Services, The Bliss Group, believes the most meaningful investment communicators can make is in the people just starting out. His own career proves it.
Headliners: Woodrow's Steph Bailey
By Maja Pawinska Sims
PRovoke - May 16, 2025
In this week's Q&A, we speak to former Weber Shandwick and FleishmanHillard leader Steph Bailey, who has joined Woodrow as its first global chief client officer.
Another survey of CMOs shows hope for marketing budgets, with two caveats
By Frank Strong, MA, MBA
Sword and the Script - May 20, 2025
Whether you’ve got more money in the marketing budget or not, hold onto that scrappy and creative mentality to rebuild momentum.
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