Hello! Enjoy your Tuesday Daily PR Brief - May 27, 2025
PR disasters that wrecked major game releases; What internal comms pros can learn from streamers; Culture wars, scandals affect corporate reputations; more!
Read some of today's best PR and Comms industry news clips:
7 most embarrassing PR disasters that wrecked major game releases (XDA - May 25, 2025)
The Scoop: Tinder execs use LinkedIn, not release, to announce leadership change (PR Daily - May 23, 2025)
How To Win The Content Strategy Game: 17 Must-Haves For Every Brand (Forbes - May 23, 2025)
Culture wars and scandals drag down corporate reputations (Axios - May 22, 2025)
Solving the AI-Era Visibility Crisis (O'Dwyer's - May 27, 2025)
How To Keep Your Event Growing In The Off-season (5W Public Relations - May 24, 2025)
Good and Bad PR: Cyber attacks rage on, quiet proposals silently rally and Greggs loses its lunch (PRmoment (UK) - May 21, 2025)
What internal comms pros can learn from streamers (Ragan Communications - May 27, 2025)
AI in marketing and communications: 9 key ethical concerns brands face—and what they must do (Agility PR Solutions - May 27, 2025)
Reflecting on Memorial Day with Gratitude for Sacrifice and the Power of Communication (CommPRO - May 26, 2025)
Launching An Internal Newsletter? Avoid These Common Mistakes (Forbes - May 23, 2025)
'I'll terminate the interview': Did you catch this extraordinary media appearance? (Media First (UK) - May 27, 2025)
5 ways generative AI is changing organic search traffic in B2B marketing (Sword and the Script - May 27, 2025)
Summary Section:
7 most embarrassing PR disasters that wrecked major game releases
By Dylan Turck
XDA - May 25, 2025
PR disasters in gaming can do lasting damage, not just to the studios behind them, but to the games or franchises themselves, and even worse, the communities that support them. Whether it’s a botched launch, broken promises, or just plain lying, these moments often become bigger than the game itself.
The Scoop: Tinder execs use LinkedIn, not release, to announce leadership change
By Casey Weldon
PR Daily - May 23, 2025
Tinder CEO Faye Iosotaluno announced on LinkedIn that she will step down in July. Also: Harvard-White House situation signals need for comms to stay alert; brands must work to counter Wall Street's 'Sell America' moment.
How To Win The Content Strategy Game: 17 Must-Haves For Every Brand
By Forbes Agency Council
Forbes - May 23, 2025
As the members of Forbes Agency Council know, building a content marketing strategy that does all of that is more challenging than ever, as AI tools, short-form video platforms and an emphasis on first-party data are changing the game fast—and simultaneously introducing innovative paths for reaching a brand's marketing goals. Below, 17 members share essential tips to help brands use content to compete, connect and convert.
Culture wars and scandals drag down corporate reputations
By Eleanor Hawkins
Axios - May 22, 2025
The reputations of companies that stumbled into politics or the culture wars have been hit hardest since 2019, when the Axios Harris Poll 100 first launched the rankings. Most of the biggest decliners have consistently made headlines for polarizing acts or operational failures.
Solving the AI-Era Visibility Crisis
By Lauren Hill
O'Dwyer's - May 27, 2025
Brand awareness isn't what it used to be. In today's AI-shaped search environment, traditional digital touchpoints—organic search, social sharing, even paid visibility—are losing their power to consistently connect brands with audiences. Here's why integrated public relations plays a critical role for building brand awareness in an AI-first world.
How To Keep Your Event Growing In The Off-season
5W Public Relations - May 24, 2025
Many event organizers face significant challenges when trying to fill seats outside their prime booking periods, but strategic PR efforts can turn this challenge into an opportunity.
Good and Bad PR: Cyber attacks rage on, quiet proposals silently rally and Greggs loses its lunch
By Andy Barr, Season One Communications
PRmoment (UK) - May 21, 2025
Good day to all of you who travel in the land of Good and Bad PR. I am back for another look at news and comms campaigns from the past seven days.
What internal comms pros can learn from streamers
By Sean Devlin
Ragan Communications - May 27, 2025
In a fast-paced work environment that often sees employees dispersed in different locations, experimenting with new tools proves useful. It can even mean looking in unusual places, like the world of content streaming for pathways to foster genuine connections with employees.
AI in marketing and communications: 9 key ethical concerns brands face—and what they must do
By Ombir Sharma
Agility PR Solutions - May 27, 2025
From personalized advertisements and automated chatbots to predictive analytics and customer segmentation, AI technologies enable marketers to optimize user experiences like never before. However, as the use of AI in marketing deepens, so does the complexity of ethical considerations.
Reflecting on Memorial Day with Gratitude for Sacrifice and the Power of Communication
By Fay Shapiro
CommPRO - May 26, 2025
This year at CommPRO, we’ve explored seismic shifts in media, ethics, leadership, and public perception. In the spirit of gratitude, we look back on some of the most impactful stories of the year, each offering lessons that endure.
Launching An Internal Newsletter? Avoid These Common Mistakes
By Forbes Communications Council
Forbes - May 23, 2025
Starting a newsletter without a well-developed plan can lead to low interest, minimal readership and missed opportunities to share the company’s message, support its goals and celebrate its successes. Below, 20 Forbes Communications Council members share common mistakes comms leaders make when starting an internal newsletter, as well as what they should do instead.
'I'll terminate the interview': Did you catch this extraordinary media appearance?
By Adam Fisher
Media First (UK) - May 27, 2025
Why is it so important spokespeople remain calm and composed under pressure? Read our thoughts on this attention -grabbing interview to find out.
5 ways generative AI is changing organic search traffic in B2B marketing
By Frank Strong, MA, MBA
Sword and the Script - May 27, 2025
The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search engines.
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All reports made with the help of Report Mule.