Tuesday's Daily PR Brief is ready for your perusal! - June 3, 2025
Gen Z doesn't fall for traditional PR tactics; Why employee-led communication is the future of culture; How PR can win in AI search; and more!
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Read some of today's best PR and Comms industry news clips:
Why Gen Z doesn't fall for traditional PR tactics—and what brands must do instead (Agility PR Solutions - June 3, 2025)
Companies that kept DEI commitments saw higher reputation scores in 2025 (Axios - May 29, 2025)
Tech evolves. Leadership comms? Not so fast. (Ragan Communications - June 3, 2025)
How PR Can Win in AI Search: SEO Strategies for the LLM Era (PRNEWS - June 2, 2025) [VIDEO]
Prioritizing Mental Health to Succeed in the Workplace (PRsay - May 30, 2025)
Good and Bad PR: Clarkson's Farm produces the goods, Heathrow's comms falls down and Thames Water are without a paddle (PRmoment (UK) - May 29, 2025)
How To Maximize Trade Show ROI—In Public Relations And Beyond (Forbes - June 3, 2025)
Balance, burnout, and how breaks can (and can't) help reset the scales (Babel Public Relations - June 2, 2025)
Clients Move Toward Strategic Use of AI in Communications (CommPRO - June 3, 2025)
Why Using Press Releases to Shape Your Brand in AI Search Matters More Than Ever (EIN Presswire - June 2, 2025)
Hidden channels, trusted voices: Why employee-led communication is the future of culture (PR Daily - June 2, 2025)
LinkedIn Influencers, There's A Lesson To Learn From Janney Hujic's Fake Piyush Gupta Post (PRovoke - May 30, 2025)
Summary Section:
Why Gen Z doesn't fall for traditional PR tactics—and what brands must do instead
By Andre Oentoro
Agility PR Solutions - June 3, 2025
Gen Z just doesn’t buy into the usual PR fluff. You can throw polished press releases, staged brand apologies, or a perfectly scripted ad their way, and it’ll probably get laughed at, ignored, or worse, roasted on TikTok.
Companies that kept DEI commitments saw higher reputation scores in 2025
By Eleanor Hawkins
Axios - May 29, 2025
Companies that maintained their commitments to diversity, equity and inclusion saw reputation scores rise in this year's Axios Harris Poll 100 reputation rankings. Unclear corporate values or a lack of conviction — most recently seen through mass DEI walk-backs — can hinder reputation.
Tech evolves. Leadership comms? Not so fast.
By Mike Prokopeak
Ragan Communications - June 3, 2025
Clear and consistent communication from executives and senior leaders is fundamental to building trust, ensuring alignment and driving sustained engagement across an organization. Their words shape company culture, clarify strategic priorities and inspire employees to take an active role in achieving business goals. According to data from Ragan's 2025 Communications Benchmark Report, many communicators report difficulties in gaining direct access to the C-suite, a significant barrier to more effective leadership communication.
How PR Can Win in AI Search: SEO Strategies for the LLM Era [VIDEO]
By Nicole Schuman
PRNEWS - June 2, 2025
Whitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.
Prioritizing Mental Health to Succeed in the Workplace
PRsay - May 30, 2025
This industry thrives on agility, creativity and resilience. But those same qualities that help us manage campaigns, clients, crises and culture can also lead to burnout if we don't make room for rest and recovery. Prioritizing self-care is essential in a field that rarely powers down, giving ourselves permission to pause can feel revolutionary.
Good and Bad PR: Clarkson's Farm produces the goods, Heathrow's comms falls down and Thames Water are without a paddle
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - May 29, 2025
It has been a funny old week in the news cycle. Trump, political incompetence and war seem to be the norm nowadays. Rotating around in a never-ending circle of woe. Fear not though, I am here to lift the spirits via a column packed with side-eye sneers and fun.
How To Maximize Trade Show ROI—In Public Relations And Beyond
By Nancy Marshall, The PR Maven
Forbes - June 3, 2025
Based on my personal experiences, trade shows are powerful tools for marketing and networking, whether you’re launching a new product or giving an interesting speech about public relations in the 21st century.
Balance, burnout, and how breaks can (and can't) help reset the scales
By Joel Goodson
Babel Public Relations - June 2, 2025
Explore the importance of work-life balance and how a break can (and can't) enhance your mental health and overall well-being.
Clients Move Toward Strategic Use of AI in Communications
CommPRO - June 3, 2025
As artificial intelligence continues to evolve, its role in marketing and communications is expanding from behind-the-scenes support to front-line strategy.
Why Using Press Releases to Shape Your Brand in AI Search Matters More Than Ever
By Issac Morgan
EIN Presswire - June 2, 2025
The content you publish trains AI models, so it is important that your content is accurate, consistent, and published across as many publications and platforms as possible.
Hidden channels, trusted voices: Why employee-led communication is the future of culture
By Amandine Fernandez, Global Head of Marketing and Communications at Letsignit
PR Daily - June 2, 2025
The companies getting internal comms right in 2025 aren't the ones speaking the loudest. They're the ones designing systems that let employees speak clearly, consistently, and credibly, often through channels leadership may have forgotten to notice.
LinkedIn Influencers, There's A Lesson To Learn From Janney Hujic's Fake Piyush Gupta Post
By Camillia Dass
PRovoke - May 30, 2025
Avid LinkedIn users will know that while the social media site can be a great place for networking, showing off your accolades and sharing your thoughts on current events, it can sometimes be a double edged sword.
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