Hi! Take a look at Tuesday's Daily PR Brief - June 17, 2025
Creative lessons learned from surfing; Volunteering is your PR game-changer; The power of the PR listicle; and more!
Read some of today's best PR and Comms industry news clips:
Building Creative Ideas That Move People: Lessons Learned From Surfing (Forbes - June 17, 2025)
4 steps to reputation management after a data breach: A PR perspective (Agility PR Solutions - June 16, 2025)
Why the best thought leadership doesn't sound like thought leadership (MarTech - June 16, 2025)
The Scoop: Companies try to court Hispanic consumers as immigration crackdown, economic woes sting (PR Daily - June 16, 2025)
How to Measure Brand Reputation in the Age of AI Search (PRNEWS - June 16, 2025) [VIDEO]
PR Firm News: WPP Open Adds TikTok's AI Tools (O'Dwyer's - June 16, 2025)
From Montana to San Francisco: Sean Dowdall on Pride, Purpose & the Power of Storytelling (Landis Communications - June 17, 2025)
Industry News In Brief (June 16, 2025) (PRovoke Media - June 16, 2025)
The B2B marketing playbook must shift from tricks to education (Sword and the Script - June 17, 2025)
No experience, no problem: volunteering is your PR game-changer (Influence (UK) - June 13, 2025)
Social Media News: The 5 Biggest Stories of the Week (Meltwater - June 16, 2025)
The Power of the PR Listicle: Five Reasons Why Journalists Still Love It [Infographic] (Media Update (South Africa) - June 17, 2025)
Summary Section:
Building Creative Ideas That Move People: Lessons Learned From Surfing
By Adam Taylor, Founder and CEO of Splendor
Forbes - June 17, 2025
I’ve been surfing for more than 40 years. It’s part balance, part meditation, part movement and 100% mental. It can be a complete reset. There’s humility in it—and clarity. Surfing isn’t about control. It’s about learning to understand, to respect and to respond. It took me years to realize that same dynamic shows up in my work.
4 steps to reputation management after a data breach: A PR perspective
By Irina Maltseva
Agility PR Solutions - June 16, 2025
The "good" news is consumers and stakeholders are increasingly accepting the inevitability of breaches. Almost half the American population has had their information compromised in a breach. Consequently, the court of public opinion is now more concerned about how businesses respond to the breach than the fact that it occurred.
Why the best thought leadership doesn't sound like thought leadership
By Shama Hyder
MarTech - June 16, 2025
Today's most influential business leaders aren't always the ones with MBAs from prestigious schools or decades spent climbing corporate ladders. They're people with unconventional resumes, winding paths and stories that would have raised eyebrows in a boardroom two decades ago.
The Scoop: Companies try to court Hispanic consumers as immigration crackdown, economic woes sting
By Allison Carter
PR Daily - June 16, 2025
Changes to the immigration crackdown will deeply impact many aspects of American life. Many businesses are already contending with worker raids, but the sales side of the equation is also being impacted. Plus: Victoria's Secret issues statement fending off activist investor demands; Buc-ee's brand lands primo NYT placement.
How to Measure Brand Reputation in the Age of AI Search [VIDEO]
By Nicole Schuman
PRNEWS - June 16, 2025
Brian Snyder, Chief Innovation Officer at Axicom, offered some suggestions on what to measure when it comes to reputation and AI answers. He also discusses accuracy and reputation—do the AI responses reflect the correct info about the brand?
PR Firm News: WPP Open Adds TikTok's AI Tools
By Steve Barnes
O'Dwyer's - June 16, 2025
WPP is integrating Symphony, TikTok’s generative AI tools, into WPP Open Zapwater Communications founder and CEO David Zapata is appointed executive chair of the board of Travel Lifestyle Network; MAD Global Strategy opens an office in Charleston, WV.
From Montana to San Francisco: Sean Dowdall on Pride, Purpose & the Power of Storytelling
Landis Communications - June 17, 2025
Now president of Landis Communications Inc., a strategic communications firm originally founded by his husband, David Landis, Sean has been named one of the San Francisco Business Times’ 2025 Outstanding LGBTQ+ Business Voices. For Sean, this isn’t just an individual honor — it’s a call to action.
Industry News In Brief (June 16, 2025)
PRovoke Media - June 16, 2025
The PR Council’s latest Labor Billing Rate Report; FleishmanHillard has formed a Global Executive Advisory network; Imre has launched the Conversation Converter; Qwoted and Axios HQ have formed a new partnership; and more.
The B2B marketing playbook must shift from tricks to education
By Frank Strong, MA, MBA
Sword and the Script - June 17, 2025
We live in a time where buyers want to do their own research independently – and actively avoid sales calls until they are ready. The B2B marketing playbook must shift from tricks to education.
No experience, no problem: volunteering is your PR game-changer
By Tofunmi Akinde
Influence (UK) - June 13, 2025
For anyone starting out in public relations, the first steps can feel overwhelming. Giving up your time to volunteer is both personally rewarding and can add transferable skills that will help your CV stand out to PR agencies and organisations.
Social Media News: The 5 Biggest Stories of the Week
By Samantha Scott
Meltwater - June 16, 2025
We get it! You're busy scheduling content and engaging with your followers, so it can be difficult to make time to sit down and read about the latest Facebook algorithm update or how brands are leveraging TikTok. But, hey, it's also important to carve out time to learn about new ways to improve your social media strategy. So, put down your phone (we know: it's a big ask!) and indulge in reading about recent social media updates.
The Power of the PR Listicle: Five Reasons Why Journalists Still Love It [Infographic]
By Saads Abrahams
Media Update (South Africa) - June 17, 2025
Pitching to journalists can be a challenge, but there are a few things you can do as a PR to make sure that your article goes from their inbox into their publication. Journalists are known to value clarity, structure and story hooks — and listicles offer all three. This makes listicles a powerful tool that PRs should embrace when pitching to journalists.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.