Stay ahead with your Tuesday Daily PR Brief! - June 23, 2026
The internet invented a Coleman lazy river. Coleman played along; Authenticity in the age of algorithms; What PR & comms pros need to know about Instagram in 2026; more!
Read some of today's best PR and Comms industry news clips:
The internet invented a Coleman lazy river. Coleman played along. (PR Daily - June 23, 2026)
PR Roundup: Tylenol Tops Trust Rankings, Local Journalism Hits a New Low and Allbirds Becomes Smartbird (PRNEWS - June 18, 2026)
How To Amplify Good Company News Beyond The Press Release (Forbes - June 22, 2026)
Stunt Watch: Big chickens, big Sam and big pause for thought (PRmoment (UK) - June 23, 2026)
Instagram in 2026: What PR and communications professionals need to know (Agility PR Solutions - June 22, 2026)
Why PR is the last budget line you should cut | On Top of PR (Axia Public Relations - June 23, 2026) [VIDEO]
Is AI Making PR Dishonest? (The Colab Brief - June 23, 2026)
Authenticity in the Age of Algorithms: Why Truth Matters More Than Ever (CommPRO - June 23, 2026)
A poor reputation can dull even the grandest of occasions (Firefly - June 18, 2026)
Communicators at the crossroads: Key insights from EACD Summit 2026 (Muck Rack - June 23, 2026)
When it comes to trust in public relations, humans have an edge over AI (Influence (UK) - June 19, 2026)
Edelman Survey: Brands Increasingly Judged on Who Uses Them (PRovoke Media - June 22, 2026)
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Summary Section:
The internet invented a Coleman lazy river. Coleman played along.
By Courtney Blackann
PR Daily - June 23, 2026
The viral Coleman lazy river wasn't real, but the reaction to it revealed a lesson about social listening, brand trust and speed.
PR Roundup: Tylenol Tops Trust Rankings, Local Journalism Hits a New Low and Allbirds Becomes Smartbird
By Nicole Schuman
PRNEWS - June 18, 2026
This week's PR Roundup examines what it takes to build—and keep—consumer trust in uncertain times.
How To Amplify Good Company News Beyond The Press Release
By Forbes Agency Council
Forbes - June 22, 2026
For PR pros, communicators and marketers today, knowing when and how to go above and beyond a mere press release is becoming as valuable as knowing how to write one.
Stunt Watch: Big chickens, big Sam and big pause for thought
By Greg Double, Creative Director at Burson
PRmoment (UK) - June 23, 2026
For many, "stunt" has become a byword for disposable creative. The (paraphrased) Cambridge dictionary definition is better – something that is done to grab attention for the people or brand responsible for it. Both definitions can be true, but neither tells the full story.
Instagram in 2026: What PR and communications professionals need to know
By Ava Rowland
Agility PR Solutions - June 22, 2026
Instagram now has 2.4 billion monthly active users. More than 100 million pieces of content are published daily. Average daily time spent has grown from 30 minutes in 2023 to 37 minutes in 2026.
Why PR is the last budget line you should cut | On Top of PR [VIDEO]
Axia Public Relations - June 23, 2026
Heidi Howell explains how PR drives trust, recruiting, reputation, and revenue, making it one of the last investments organizations should cut.
Is AI Making PR Dishonest?
The Colab Brief - June 23, 2026
Gird your loins, everyone. AI washing has arrived. We know what you're thinking: Great! Another new AI term! Ugh, we're sorry, but we're hurting too, okay? So let's trauma bond.
Authenticity in the Age of Algorithms: Why Truth Matters More Than Ever
By Michael Levine
CommPRO - June 23, 2026
As influencers, AI, and social media reshape how information is created and consumed, this commentary explores why authenticity, credibility, and truth remain the foundations of trust in modern communications.
A poor reputation can dull even the grandest of occasions
By Matthew Healey
Firefly - June 18, 2026
FIFA's reputational collapse at the 2026 World Cup is a masterclass in what happens when organisations treat reputation as an afterthought.
Communicators at the crossroads: Key insights from EACD Summit 2026
By Iskren Lilov
Muck Rack - June 23, 2026
Communications leaders at EACD Summit 2026 discussed trust, AI, leadership, reputation and influence. Here are the key insights shaping the future of communications.
When it comes to trust in public relations, humans have an edge over AI
By Josephine Ornago
Influence (UK) - June 19, 2026
While AI tools can bring efficiencies, they can't compete with the institutional knowledge that's passed between people nor understand the nuances of nurturing client relationships.
Edelman Survey: Brands Increasingly Judged on Who Uses Them
By Paul Holmes
PRovoke Media - June 22, 2026
Consumers around the world judge brands on the company they keep, value trust as much as relevance, and find earned media five times more compelling than paid.
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