Greetings! Your Tuesday Daily PR Brief is attached - June 24, 2025
Cannes 2025 PR agency CEOs feel "inspired"; Public affairs in the digital age; Gaming and gamification is the new currency of event success; and more!
Read some of today's best PR and Comms industry news clips:
Cannes 2025: PR Agency CEOs Feel "Inspired," Not "Thwarted" (PRovoke - June 23, 2025)
FTC Clears Omnicom's Takeover of Interpublic (O'Dwyer's - June 24, 2025)
The Modern Leader series: Listening pitfalls: What leaders get wrong (PR Daily - June 24, 2025)
'Crushing it' is all in a day's work for Power Design's head of comms (Ragan Communications - June 23, 2025)
The State of Journalism in 2025: Insights to Optimize Your Media Relations (PRNEWS - June 18, 2025)
Gaming and Gamification: The New Currency of Event Success (5W Public Relations - June 24, 2025)
Good and Bad PR: Venice objects to Bezos' wedding, supermarkets get smoked out and Meta's Threads axes spoilers (PRmoment (UK) - June 19, 2025)
How The Brand Influence Equation Has Changed (PRGN - June 23, 2025)
Why Passion Points Are the Secret Weapon for Authentic Consumer Engagement (CommPRO - June 23, 2025)
Public affairs in the digital age (Influence (UK) - June 20, 2025)
How United Airlines' PR Crisis Derailed Its Reputation: A Lesson in Corporate Missteps (Everything PR News - June 23, 2025)
Summary Section:
Cannes 2025: PR Agency CEOs Feel "Inspired," Not "Thwarted"
By Paul Holmes
PRovoke - June 23, 2025
CEOs from Burson, Edelman, Golin, Ketchum, MSL, Porter Novelli, Veritas Communications, and Weber Shandwick sat down to discuss the lessons from this year's Festival of Creativity.
FTC Clears Omnicom's Takeover of Interpublic
By Kevin McCauley
O'Dwyer's - June 24, 2025
The Federal Trade Commission has cleared Omnicom’s takeover of Interpublic on the condition that the merged company agrees not to steer advertising dollars away frompublishers based on their political or ideological viewpoints.
The Modern Leader series: Listening pitfalls: What leaders get wrong
By David Grossman
PR Daily - June 24, 2025
Leadership is a journey of continuous learning, and listening is perhaps the most challenging skill to master. Despite best intentions, many leaders unknowingly sabotage their own ability to genuinely hear their teams.
'Crushing it' is all in a day's work for Power Design's head of comms
By Diane Schwartz
Ragan Communications - June 23, 2025
At Power Design, the mantra "work hard/play hard" isn't just a slogan — it's a full-on cultural strategy. Jenna Greco, the company's director of communications and culture, is at the helm of some of the most inventive employee recognition programs in the industry.
The State of Journalism in 2025: Insights to Optimize Your Media Relations
By Linda Zebian
PRNEWS - June 18, 2025
Muck Rack surveyed over 1,500 journalists to better understand what shapes their work today, and how PR professionals can more effectively collaborate with them for everyone's benefit. The findings serve as both a reality check and guide for better relationships and outcomes in media relations.
Gaming and Gamification: The New Currency of Event Success
5W Public Relations - June 24, 2025
Event organizers face mounting pressure to create memorable experiences that drive measurable results. Major brands like Salesforce, Adobe, and HubSpot have moved beyond basic points systems to create rich gaming experiences that turn passive attendees into active participants.
Good and Bad PR: Venice objects to Bezos' wedding, supermarkets get smoked out and Meta's Threads axes spoilers
By Andy Barr, Season One Communications
PRmoment (UK) - June 19, 2025
Let’s get about it and see who the winners and sinners from the last seven days in PR are.
How The Brand Influence Equation Has Changed
By Bill Southard
PRGN - June 23, 2025
Brand strategy is undergoing a transformation. Influence, once treated as a byproduct of visibility, has become the metric that defines long-term relevance. The shift is being driven by rising expectations and a growing demand for authenticity.
Why Passion Points Are the Secret Weapon for Authentic Consumer Engagement
CommPRO - June 23, 2025
In an era where AI looms large and consumer attention is scarce, a panel of brand leaders at Cannes Lions 2025 made one thing clear: authentic brand activation lives at the intersection of brand truth, consumer truth, and cultural relevance. Discover how Kraft Heinz turned cultural quirks into 6.8B impressions—and why passion points may be your brand's most underutilized asset.
Public affairs in the digital age
By Amelia Stokes
Influence (UK) - June 20, 2025
Social media has shifted the power, allowing users to bypass traditional gatekeepers, offering real-time reactions and stories directly from the source. To a certain extent, anyone's voice can be heard, and the speed at which events are reported can challenge state attempts to control the narrative. So, what could possibly go wrong?
How United Airlines' PR Crisis Derailed Its Reputation: A Lesson in Corporate Missteps
Everything PR News - June 23, 2025
In April 2017, United Airlines became the poster child for how corporate PR can go horribly wrong. The airline’s response to an incident involving the violent removal of a passenger from an overbooked flight was not only a textbook example of poor crisis communication but also a catastrophic failure in understanding public sentiment, leading to a dramatic drop in consumer trust.
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All reports made with the help of Report Mule.