Happy July! Enjoy your Tuesday Daily PR Brief! - July 1, 2025
Dove, Lego & Spotify are brands doing Digital PR well; Why every PR pro should think like a content editor; Takeaways from ICCO's 'PR in Cannes' sessions; more!
Read some of today's best PR and Comms industry news clips:
Dove, Lego & Spotify: Brands Doing Digital PR Well (O'Dwyer's - July 1, 2025)
These are the communications soft skills most critical to professional success (Ragan Communications - July 1, 2025)
PRNEWS Live: Where's the Pride for Pride? (PRNEWS - June 25, 2025) [VIDEO]
AI Just Disrupted the Newsroom: Now What Should Brands Do? (PRsay - July 1, 2025)
The Role of Transparency in Crisis PR (5W Public Relations Firm - July 1, 2025)
Why every PR pro should think like a content editor in 2025 (Agility PR Solutions - July 1, 2025)
Marketers Are Losing Control of Culture and That's the Best Thing for Business (CommPRO - June 27, 2025)
The Scoop: Delta tries to make it right after nearly 1,000 flights canceled (PR Daily - June 30, 2025)
Cannes 2025: Key Takeaways from ICCO's 'PR in Cannes' Sessions (PRovoke Media - June 30, 2025)
The Slow, Painful Death of the Résumé, AI 'Slop' & Importance of Your Network (Culpwrit - July 1, 2025)
What Cannes Lions really teaches PR professionals (Influence (UK) - June 27, 2025)
Cannes Lions 2025 rocked by multiple controversies over AI, authenticity, and licensing (Campaign Asia - June 30, 2025)
Summary Section:
Dove, Lego & Spotify: Brands Doing Digital PR Well
By Ronn Torossian, Founder of 5WPR
O'Dwyer's - July 1, 2025
In the rapidly evolving media landscape, digital public relations has emerged as both a creative art and an analytical science. As traditional PR morphs into a hybrid discipline—intersecting SEO, influencer marketing, content strategy and earned media—brands must rethink how they shape and share their narratives.
These are the communications soft skills most critical to professional success
By Justin Joffe
Ragan Communications - July 1, 2025
Insights from Ragan's Communications Benchmark Report on the competencies that guide professional comms development.
PRNEWS Live: Where's the Pride for Pride? [VIDEO]
By Nicole Schuman
PRNEWS - June 25, 2025
PRNEWS welcomed Ben Finzel, President of RENEWPR and Kati Murphy, Vice President of Public Relations and Communications at Meow Wolf. This discussion addressed the changes in Pride PR, as well as the proactive methods of some who are doubling down on Pride this year.
AI Just Disrupted the Newsroom: Now What Should Brands Do?
By Matthew Caiola
PRsay - July 1, 2025
The integration of generative AI into search engines has quietly ushered in a seismic shift for newsrooms, and that disruption is now forcing brands and PR professionals to rethink how earned media works.
The Role of Transparency in Crisis PR
5W Public Relations Firm - July 1, 2025
Learn how transparent communication during crises builds trust, protects reputation and strengthens stakeholder relationships. Research shows its vital role in PR success.
Why every PR pro should think like a content editor in 2025
By Waqas Yaqoob
Agility PR Solutions - July 1, 2025
In a world overflowing with content, success lies in strategic storytelling, connecting with the right audience and editorial quality have become just as essential as relationships with journalists. Here's why adopting a content editor's mindset is no longer optional but a necessary evolution for every PR pro in 2025.
Marketers Are Losing Control of Culture and That's the Best Thing for Business
By Paul Kontonis
CommPRO - June 27, 2025
As we hit the midpoint of 2025, one thing is clear: the traditional marketing playbook has been torched. In its place, we have what Nue Agency aptly frames as The Great Transformation, a collision of the post-COVID shift, the rise of the creator class, and AI’s relentless evolution.
The Scoop: Delta tries to make it right after nearly 1,000 flights canceled
By Allison Carter
PR Daily - June 30, 2025
After a vicious storm sent hail pounding against planes and lightning so severe that the air traffic control tower had to be evacuated, nearly 1,000 Delta flights were cancelled and another 1,100 were delayed. Passengers found themselves trapped in the Atlanta airport as alternate flights, rental cars, hotels and other means of transportation were in short supply.
Cannes 2025: Key Takeaways from ICCO's 'PR in Cannes' Sessions
By Patrik Schober
PRovoke Media - June 30, 2025
The International Communications Consultancy Organisation (ICCO) held a series of conversations on the Little Black Book Beach in Cannes, ‘PR in Cannes’, which asked: How can PR professionals secure a more central role in business and society?
The Slow, Painful Death of the Résumé, AI 'Slop' & Importance of Your Network
Culpwrit - July 1, 2025
A few years ago, I suggested to a PRSSA group that they should wad up and throw away their resumes. Little did I realize at the time that a nascent online tool called Artificial Intelligence would become one of the final nails in the coffin of the traditional resume.
What Cannes Lions really teaches PR professionals
By Leticia Callista
Influence (UK) - June 27, 2025
An account executive reflects on what she learnt during her first trip to the Cannes Lions festival last week, from the impact of AI on the industry to landing key messages by cutting through the noise.
Cannes Lions 2025 rocked by multiple controversies over AI, authenticity, and licensing
Campaign Asia - June 30, 2025
This year's Cannes Lions has been marred by controversy, with multiple campaigns withdrawn over manipulated content and questionable claims, raising serious concerns about the role of AI and truthfulness in awards submissions.
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All reports made with the help of Report Mule.