Good Tuesday! Read your Daily PR Brief - July 8, 2025
How Southwest's CEO tackled major change comms; PR's role in turning trends into opportunities; 41 B2B marketing and PR statistics; and more!
Read some of today's best PR and Comms industry news clips:
The Scoop: How Southwest CEO tackled major change comms in New York Times interview (PR Daily - July 7, 2025)
PR's Role in Turning Trends Into Opportunities (FINN Partners - July 7, 2025)
Digital Public Relations Gone Awry in Europe: A Cautionary Tale (Everything PR News - July 7, 2025)
Weathering the Storm: Why Climate Resilience is a Corporate Communications Imperative (O'Dwyer's - July 7, 2025)
Internal AI Adoption: Secrets to Upskill PR Teams for AI (PRNEWS - July 7, 2025) [VIDEO]
Is your crisis PR playbook ready for deepfakes and misinformation? (PRmoment (UK) - June 26, 2025)
3 key insights from PoliteMail's 2025 Internal Communications Benchmark Report (Ragan Communications - July 8, 2025)
New PRGN research reveals what today's brands must do to stay credible and connected (Agility PR Solutions - July 7, 2025)
41 B2B marketing and PR statistics that provide us all with a status update halfway through 2025 (Sword and the Script - July 8, 2025)
Essential resources for AI in PR: Work smarter, not harder (Muck Rack - July 7, 2025)
Sally Susman departs Pfizer after 18 years (Axios - July 8, 2025)
Five of the best leadership Substack newsletters to follow (Influence (UK) - July 4, 2025)
How to Rank in the Age of AI Search (Furia Rubel - July 3, 2025) [PODCAST]
Summary Section:
The Scoop: How Southwest CEO tackled major change comms in New York Times interview
By Allison Carter
PR Daily - July 7, 2025
Southwest Airlines is shaking up its core offerings in a major way — and that requires a major executive comms strategy. Among the biggest changes: An end to their signature first come, first served boarding process and beginning to charge for checked bags. They're major moves that alter the airline's key points of differentiation and are causing waves with loyal fliers.
PR's Role in Turning Trends Into Opportunities
By Taylor Frommelt
FINN Partners - July 7, 2025
It's no secret that prominent recognition from some of the industry's most esteemed publications makes waves for our clients and can often become essential in crafting our strategies and reaching our goals. But this raises an interesting question: Who's really driving trends here?
Digital Public Relations Gone Awry in Europe: A Cautionary Tale
Everything PR News - July 7, 2025
Europe, with its diverse cultures and stringent regulations, presents unique challenges for digital PR campaigns. This op-ed delves into notable instances where digital PR strategies faltered in Europe, offering insights into the pitfalls brands must avoid.
Weathering the Storm: Why Climate Resilience is a Corporate Communications Imperative
By Gil Bashe
O'Dwyer's - July 7, 2025
The climate events that we increasingly face are signals that the systems we rely on—transportation, energy, health, supply chains—are getting more vulnerable. Resilience begins with corporate responsibility. Communication bridges policy, purpose and public trust.
Internal AI Adoption: Secrets to Upskill PR Teams for AI [VIDEO]
By Nicole Schuman
PRNEWS - July 7, 2025
Kersa Haughey, Director, Marketing and Business Development, INK Communications Co. and Cory Smith, Senior Manager, Employee Communications and Change, PwC, give us a quick rundown featuring steps for getting employees started to use AI.
Is your crisis PR playbook ready for deepfakes and misinformation?
By Elizabeth Howlett
PRmoment (UK) - June 26, 2025
For brands and businesses, the impact of being hit with a deepfake or misinformation is potentially catastrophic. Once the idea is planted, whatever that idea may be, it could be near impossible to bring the truth to light if it's convincing enough. PR can prepare themselves, and their clients, for a deepfake or misinformation scandal — and we asked a few practitioners for their tips.
3 key insights from PoliteMail's 2025 Internal Communications Benchmark Report
By Micheal DesRochers
Ragan Communications - July 8, 2025
PoliteMail's 2025 Internal Email Benchmark Report examined 4.8 billion internal emails sent to more than 12 million employees around the globe. Since email remains the primary channel internal communicators use to keep employees both engaged and informed, it's a valuable resource for measuring the industry's performance.
New PRGN research reveals what today's brands must do to stay credible and connected
By Natacha Clarac and Bill Southard
Agility PR Solutions - July 7, 2025
A recent global survey from PRGN finds firms and their clients must not lose sight of how companies perceive and develop brand influence. The survey reveals that influence, once treated as a by-product of visibility, has become the metric that defines long-term relevance.
41 B2B marketing and PR statistics that provide us all with a status update halfway through 2025
By Frank Strong, MA, MBA
Sword and the Script - July 8, 2025
Halfway through 2025, here are statistics summarizing the state of marketing and PR now that we are at the halfway point in the year.
Essential resources for AI in PR: Work smarter, not harder
By Kristen Dunleavy
Muck Rack - July 7, 2025
Check out all the content Muck Rack has created about AI, including webinars, blog posts and products to help you do your job.
Sally Susman departs Pfizer after 18 years
By Eleanor Hawkins
Axios - July 8, 2025
Pfizer chief corporate affairs officer Sally Susman is departing the company after roughly two decades, CEO Albert Bourla announced Tuesday. Susman is credited as one of the early architects of the modern corporate affairs function.
Five of the best leadership Substack newsletters to follow
By Ali Catterall
Influence (UK) - July 4, 2025
In a world in which leadership's changing fast, these Substack newsletters offer sharp, practical tips and insights to help navigate change, build stronger teams, and lead with more purpose.
How to Rank in the Age of AI Search [PODCAST]
By Gina F. Rubel, Esq.
Furia Rubel - July 3, 2025
Digital strategy expert Leslie Richards joins Gina Rubel to explore the seismic shift brought on by zero-click searches and AI-generated summaries. They break down how law firms can still rise to the top without traditional click-throughs by becoming trusted sources for AI results in tools like Google and ChatGPT.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.