Greetings! Enjoy your Tuesday Daily PR Brief - July 22, 2025
PR firms accused of helping Qatar shape World Cup coverage face deadline; Thought leadership in an AI world; PR and chronic illness; and more!
Read some of today's best PR and Comms industry news clips:
PR Firms Accused of Helping Qatar Shape World Cup Coverage Face August 1 Deadline (PRovoke Media - July 21, 2025)
What VUCA Demands From Organizations (PRsay - July 22, 2025)
PR and chronic illness: The crisis we're not addressing (PR Daily - July 21, 2025)
When AI Owns the Summary, PR Must Own the Story: Thought Leadership in an AI World (PRNEWS - July 21, 2025)
In the Age of AI Search, PR Holds the Keys to Visibility (Spin Sucks - July 22, 2025)
Managing PR stress with Integrated Leadership Systems' M.J. Clark | On Top of PR (Axia Public Relations - July 22, 2025) [PODCAST]
Interview intelligence: How AI helps communications leaders train spokespeople (Agility PR Solutions - July 22, 2025)
Back-to-School Campaigns Risk Major Waste as Report Reveals Critical Data Inaccuracies (CommPRO - July 22, 2025)
Senior Pros: Open the Tent (Culpwrit - July 21, 2025)
When AI eats itself, what's the future of content? (Firefly - July 21, 2025)
What marketing and comms *really* need to watch how generative AI is changing *behavior* (Sword and the Script Media - July 22, 2025)
Summary Section:
PR Firms Accused of Helping Qatar Shape World Cup Coverage Face August 1 Deadline
By Diana Marszalek
PRovoke Media - July 21, 2025
Communications firms accused of helping Qatar conceal labor abuses tied to the 2022 World Cup are due to respond to a federal lawsuit by August 1, ahead of a court conference later that month.
What VUCA Demands From Organizations
By Mark Beal and Brooke Struck, Ph.D.
PRsay - July 22, 2025
The world is more volatile, uncertain, complex and ambiguous (VUCA) than ever. How can organizations respond effectively? This isn’t just a shift from one direction to another, calling for a new strategic plan. No, it’s about constant change that requires organizations to strategize continuously.
PR and chronic illness: The crisis we're not addressing
By Erica Williams
PR Daily - July 21, 2025
According to the CDC, 129 million Americans have at least one major chronic illness. Odds are, most PR teams have someone who is managing an illness. Chronic illness is rarely part of the conversation in public relations — but it should be.
When AI Owns the Summary, PR Must Own the Story: Thought Leadership in an AI World
By Matt Caiola
PRNEWS - July 21, 2025
Narrative authority is slipping from human hands to machine logic. Brands that once relied on bylines, interviews and expert commentary to shape their reputation now face a new challenge: how to maintain their voice and protect intellectual property in a world where AI decides what gets seen, cited and remembered.
In the Age of AI Search, PR Holds the Keys to Visibility
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 22, 2025
In the age of AI search, PR is the key to visibility. Discover how brand mentions, trust, and authority help communicators win the zero-click game.
Managing PR stress with Integrated Leadership Systems' M.J. Clark | On Top of PR [PODCAST]
Axia Public Relations - July 22, 2025
In this episode, M.J. Clark joins host Jason Mudd to discuss how PR pros can manage stress and thrive under pressure by adopting better leadership practices.
Interview intelligence: How AI helps communications leaders train spokespeople
By Ahmed Raza
Agility PR Solutions - July 22, 2025
Every comms chief knows the nightmare scenario: a spokesperson whose tone drifts, a smile that freezes, an answer that rambles. Traditional media training relies on expert coaches who watch a mock interview and give subjective feedback. Helpful? Yes, but hardly scientific, and difficult to scale across dozens of executives on short notice. Enter interview intelligence.
Back-to-School Campaigns Risk Major Waste as Report Reveals Critical Data Inaccuracies
CommPRO - July 22, 2025
Truthset's latest report uncovers data quality gaps that could tank ROI during the back-to-school season, urging communicators to rethink their targeting strategies.
Senior Pros: Open the Tent
By Ron Culp
Culpwrit - July 21, 2025
More professional organizations should find ways to include students and young pros in their networking events.
When AI eats itself, what's the future of content?
By Charlotte Stoel
Firefly - July 21, 2025
We've seen a quiet but profound shift in how content is produced. AI is no longer just a helper, it's increasingly the author. And that brings us to a new kind of crisis.
What marketing and comms *really* need to watch how generative AI is changing *behavior*
By Frank Strong, MA, MBA
Sword and the Script Media - July 22, 2025
Much of the discussion of generative AI centers on the tactical improvement it can make to marketing and communications. Most of that is focused on output – that AI can help conceive ideas, produce content and distribute it faster or better. All of these have the potential to help market communications, but I think it misses a far more strategic concept: how generative AI is changing behavior.
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All reports made with the help of Report Mule.