Good Tuesday! Read today's Daily PR Brief - July 29, 2025
Astronomer's power move hiring Gwyneth Paltrow as spox; What engineering can teach PR; 30 years of evolution in travel PR; more!
Read some of today's best PR and Comms industry news clips:
The Scoop: Astronomer makes power move by 'very temporarily' hiring Gwyneth Paltrow as spox (PR Daily - July 28, 2025)
Then and Now: 30 Years of Evolution in Travel PR (O'Dwyer's - July 28, 2025)
Why LinkedIn Opening the API Is a Game-Changer for Executive Influence (PRNEWS - July 28, 2025)
News Articles, and Who They Quote, Influence AI-Generated Content, Study Finds (PRsay - July 28, 2025)
Companies standing firm on sustainability but choosing words wisely (PRmoment (UK) - July 24, 2025)
What engineering can teach PR: Using system design to tell smarter brand stories (Agility PR Solutions - July 29, 2025)
Career and Business Reinvention Insights from Beyoncé Tour (Culpwrit - July 28, 2025)
Media Insights: Investor Ilona Limonta‑Volkova on Building a Community Through Newsletter Writing (Walker Sands - July 28, 2025)
One thing AI can't truly inform marketing or comms about is human experience (Sword and the Script - July 29, 2025)
How to avoid misfires in internal messaging during sensitive moments (Ragan Communications - July 28, 2025)
Is AI stopping young PR professionals from building essential skills? (Influence (UK) - July 25, 2025)
An Interview: Alison Weissbrot, ADWEEK (Meredith & The Media - July 28, 2025)
Summary Section:
The Scoop: Astronomer makes power move by 'very temporarily' hiring Gwyneth Paltrow as spox
By Allison Carter
PR Daily - July 28, 2025
It would be easy for Astronomer, which was caught up in the Coldplay kiss cam scandal that cost the AI company both its CEO and chief people officer, to stay quiet right now. But Astronomer appears to be trying to capitalize on their shocking notoriety in a clever way.
Then and Now: 30 Years of Evolution in Travel PR
By Carolyn Izzo
O'Dwyer's - July 28, 2025
Success in PR was about who you knew, your ability to tell a compelling story and your instinct for where the travel media was headed. Today, that foundation still holds, but the industry has evolved in ways no one could have imagined. As we celebrate nearly three decades in this ever-changing space, I would like to reflect on the most transformative shifts we've seen in travel and hospitality PR, and the timeless principles that continue to guide our work.
Why LinkedIn Opening the API Is a Game-Changer for Executive Influence
By Dorianne Ciccarelli
PRNEWS - July 28, 2025
With LinkedIn’s newly launched open API for personal profiles, which recently rolled out globally, communications teams can now unlock faster, more accurate and actionable insights.
News Articles, and Who They Quote, Influence AI-Generated Content, Study Finds
PRsay - July 28, 2025
For PR professionals, getting a client quoted in the news media used to be an end in itself. Now, earned-media quotes are also becoming a means to the end of clients being included in AI-generated content.
Companies standing firm on sustainability but choosing words wisely
By Steve Earl, Partner at Boldt Partners
PRmoment (UK) - July 24, 2025
Over the past couple of years, many large companies have had to become more cautious about what they say around their sustainability commitments, investments and the way that such long-term change is incentivised. But, according to a new report anchored on a survey of sustainability leaders, behind the scenes there is little slowdown in ambition, just a recognition that shouting about it externally requires caution, and words must be chosen wisely.
What engineering can teach PR: Using system design to tell smarter brand stories
By Ahmed Raza
Agility PR Solutions - July 29, 2025
Public relations professionals are storytellers by trade. We shape perception, manage reputation, and translate strategy into narrative. But as brands become more dependent on digital platforms, AI integrations, and real-time communication, the language of PR is beginning to overlap with the logic of engineering.
Career and Business Reinvention Insights from Beyoncé Tour
By Paul Argenti
Culpwrit - July 28, 2025
When Beyoncé traded her sequined bodysuits for cowboy boots, she didn’t just change costumes. She demonstrated the fundamental rule of business survival: evolve or die. Beyoncé recognized that cultural dominance requires well-timed reinvention, not endless repetition of past successes.
Media Insights: Investor Ilona Limonta‑Volkova on Building a Community Through Newsletter Writing
By Emma Riley
Walker Sands - July 28, 2025
Independent writers and newsletters are increasingly important to reaching key audiences as traditional media undergoes a shift toward community-driven storytelling. Ilona Limonta‑Volkova is a venture capital investor passionate about fintech and innovation. In her writing on Forbes and her free newsletter, Bear and the Bull, she's working to demystify the forces shaping the financial world through sharp insights and compelling storytelling.
One thing AI can't truly inform marketing or comms about is human experience
By Frank Strong, MA, MBA
Sword and the Script - July 29, 2025
AI cannot replicate the experience of delight, awe, confusion or frustration in any meaningful way. AI can’t understand human experience.
How to avoid misfires in internal messaging during sensitive moments
By Sean Devlin
Ragan Communications - July 28, 2025
Misconstrued messaging can lead to many unintended consequences that can lead to consternation that chips away at employee morale and company culture. Employees are intuitive, and there's a good chance they'll know if you're not being forthright with them. Obfuscation is a great way to sow the seeds for misconstrued messaging.
Is AI stopping young PR professionals from building essential skills?
By Jane Hunt, CEO of JBH
Influence (UK) - July 25, 2025
Good mentors have been vital in helping to develop critical thinking, problem-solving, and independent decision-making in a creative environment but what impact is AI having on hiring and retention?
An Interview: Alison Weissbrot, ADWEEK
By Meredith Klein
Meredith & The Media - July 28, 2025
This week I sat down with Alison Weissbrot, executive editor at ADWEEK.
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All reports made with the help of Report Mule.