Hello! Take a look at your Tuesday Daily PR Brief - August 5, 2025

CBS fired Colbert and created a crisis it should have seen coming; Mistakes even experienced comms writers make; Overcoming imposter syndrome, and more!

Aug 05, 2025

Read some of today's best PR and Comms industry news clips:

Summary Section:

CBS Fired Colbert and Created a Crisis It Should Have Seen Coming
By Arthur Solomon
CommPRO - August 4, 2025
There have been enough writings about the steps companies should take to avoid a PR crisis to fill the Library of Congress, and then some. But CBS' actions regarding the cancellation of "The Late Show With Stephen Colbert" provide a new lesson — how to create a self-imposed PR crisis.

Mastering Your Day: A Time Blueprint For Agency Leaders
By Drew McLellan, CEO of Agency Management Institute
Forbes - August 4, 2025
If you're deeply involved in execution and never free for strategic decisions, your agency's growth will be limited to what you can personally influence.

PR Firm News: Command Picks Up Sawmill Strategies
By Steve Barnes
O'Dwyer's - August 4, 2025
News from Command, Sawmill Strategies, 5WPR, and Leaders PR.

3 mistakes even experienced comms writers make
By Allison Carter
PR Daily - August 5, 2025
We know you're a good writer. Most people don't make it long in the communications field if they can't string a few words together with some semblance of artistry and strategy. But even great writers can get distracted, get busy and forget the basics of clear, focused communications writing.

Dark social and PR: What happens to your brand reputation in private channels
By Catherine Schwartz
Agility PR Solutions - August 4, 2025
Just like what you can discover on the dark web, dark social conjures images of eerily unusual people, things, or events happening on social media. But actually, it's just the act of sharing content pieces on private channels that are not trackable by third parties.

Influencer Q&A: Tracking ROI, Avoiding Pitfalls, and Knowing When to Walk Away [VIDEO]
By Nicole Schuman
PRNEWS - August 4, 2025
In a wide-ranging audience Q&A, experts Davitha Tiller of HAVAS and Molly Soloff of Derris, broke down the complexities of influencer marketing for PR—from measuring ROI and sourcing talent to negotiating contracts and evaluating long-term partnerships.

Food for Thought: Bridging the Gap Between PR Practitioners and Academics
By Dr. Patrick Merle and Stacey Smith
Institute for Public Relations - August 3, 2025
Two members of the Behavioral Insights Research Center (BIRC), Dr. Patrick Merle, Associate Professor at Florida State University, and Stacey Smith, Counsel and Partner at Jackson Jackson & Wagner, came together to discuss the persistent gap between academic research and industry application in public relations. The following highlights key points of their conversation on how to build stronger bridges between the research community and the practice to improve the relevance, reach, and application of research in the field.

Overcoming Imposter Syndrome and Self-Doubt in Your PR Career
By Anna Crowe
PRsay - August 4, 2025
Discover more career resources on the PRSA website. In today’s digital age, when comparing yourself to others is just a swipe away on your phone, it’s easy to lose sight of your own value in the workplace.

Detroit, Michigan: Data Driven, People Powered
By Tina Kozak
PRGN - August 4, 2025
In this PRGN blog post, Tina Kozak of Franco describes the business, media, and communications landscape in Detroit, Michigan.

The Multilayered Approach to PR
By Jason Mudd
Axia Public Relations - August 1, 2025
See how retail companies are staying competitive with Prime Day, an old PR campaign being successfully resurrected, and more!

Meaning is in the Eye of the Beholder: Why Brands No Longer Own the Narrative
By Alysa Kirn
Franco - August 4, 2025
Historically, brands invested heavily in telling tightly controlled stories through commercials, packaging, press releases and influencer partnerships. They would broadcast the message, and the audience would consumed it. Platforms like X and TikTok have restructured that relationship. Now, consumers are not just recipients of messaging; they are interpreters, critics and amplifiers.

Q2 Crisis Review: When Culture Is the Crisis
By Maja Pawinska Sims
PRovoke Media - July 31, 2025
If there's one thing the most damaging corporate crises in the second quarter of 2025 had in common, it's that the problem wasn't just bad luck or bad press: it was bad culture. Across the ten cases featured in this global review, the red thread is unmistakable: culture isn't just a backdrop to crisis, it's often the cause.

Change comms tactics that minimize disruption
By Sean Devlin
Ragan Communications - August 4, 2025
Internal communicators can't control organizational change — but how they react to it goes a long way toward maintaining a robust, employee-first company culture and avoiding potential speed bumps in employee experience.

Don't let backlinks dominate your PR strategy
By Jez Ashberry
Influence (UK) - August 1, 2025
While backlinks have their place, they’re not worth jeopardising your relationship with an important journalist who has been happy to write about you or your clients.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief

Hello! Take a look at your Tuesday Daily PR Brief - August 5, 2025

CBS fired Colbert and created a crisis it should have seen coming; Mistakes even experienced comms writers make; Overcoming imposter syndrome, and more!

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