Happy Tuesday! Catch up with your Daily PR Brief - August 11, 2026
How Hellmann's stood out among America's 250th campaigns this summer; How to capture an executive's voice on the page; Human skills still matter most; and more!
Read some of today's best PR and Comms industry news clips:
5 ways Hellmann's stood out among America's 250th campaigns this summer (PR Daily - August 11, 2026)
Community Engagement Is the Secret to Successful Celebrations (O'Dwyer's - August 11, 2026)
The Right Way to Turn Social Media Into News Coverage (PRNEWS - August 10, 2026)
In an AI Job Market, Human Skills Still Matter Most (PRsay - August 10, 2026)
"Culture" is the laziest word in PR – Here's what should replace it (PRmoment (UK) - August 6, 2026)
Influence isn't a communications tactic. It's an organizational strategy. (PRGN - August 10, 2026)
What do you need in your toolkit? The best AI tools For PR in 2026 (Agility PR Solutions - August 11, 2026)
How to Capture an Executive's Voice on the Page (Caliber - August 10, 2026)
Six First Half Agency Acquisitions That Could Be Game Changers (PRovoke Media - August 11, 2026)
3 communications trends shaping 2027 (Ragan Communications - August 11, 2026)
From the Web to AI: Larry Weber's Four‑Decade PR Legacy and Why Storytelling Works (EIN Presswire - August 11, 2026)
How Disclosure Language Influences Retail Investor Attention When AI Writes for AI to Read (CommPRO - August 10, 2026)
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Summary Section:
5 ways Hellmann's stood out among America's 250th campaigns this summer
By Courtney Blackann
PR Daily - August 11, 2026
America's 250th birthday served as a major cultural moment this summer. It was also a fairly obvious opportunity for brands to create something fun or meaningful. Hellmann's had an idea that connected the anniversary to something people could link to its mayonnaise: the U.S. has an official bird, tree and flag, but no official sandwich.
Community Engagement Is the Secret to Successful Celebrations
By Andrea Braunstein
O'Dwyer's - August 11, 2026
Why increasing the participation of local communities and business in major events can help increase awareness and visitation.
The Right Way to Turn Social Media Into News Coverage
By Dustin Siggins
PRNEWS - August 10, 2026
Given enough pressure, even the grumpiest baby boomer in communications will admit that social media can earn a media placement. The problem is that everyone else knows that already. The question is how to make social media work the news when competition is tight and attention spans are low.
In an AI Job Market, Human Skills Still Matter Most
By PRSA Staff
PRsay - August 10, 2026
It's a common lament for entry-level jobseekers: They submit résumés to online portals where AI screens the applicants, and never get a response.
"Culture" is the laziest word in PR – Here's what should replace it
By Helen Collingborn
PRmoment (UK) - August 6, 2026
The majority of agencies endlessly talk about culture. "Culture-first." "Tapping into culture." "Inserting the brand in culture." It's become the catch-all word agencies reach for when they want to sound plugged in. I think it's the opposite. Used like that, culture might be the laziest word in the business.
Influence isn't a communications tactic. It's an organizational strategy.
By Abbie S. Fink
PRGN - August 10, 2026
Learn why brand influence should be an organizational strategy, not just a marketing effort, and how trust drives long-term business success.
What do you need in your toolkit? The best AI tools For PR in 2026
By Rebecca Barnatt-Smith
Agility PR Solutions - August 11, 2026
From assisting with media monitoring to automating workflows, the best AI tools for PR can help teams scale effectively, prepare for a crisis, and personalize interactions at every touchpoint.
How to Capture an Executive's Voice on the Page
By Aaron Enneking
Caliber - August 10, 2026
Learn how to capture an executive's written voice, build a useful voice profile and keep ghostwritten thought leadership sounding authentic.
Six First Half Agency Acquisitions That Could Be Game Changers
By Paul Holmes
PRovoke Media - August 11, 2026
After a busy six months of PR agency acquisition activity, PRovoke spotlights six deals that exemplify key trends and have the potential to transform agency capabilities.
3 communications trends shaping 2027
By Courtney Blackann
Ragan Communications - August 11, 2026
Rumors can spread before companies know they exist, while AI is reshaping content creation and crisis planning. At the same time, employees want more clarity from leaders and fragmented audiences are making traditional media alone less effective. In other words, there's a lot going on. These shifts are changing what comms leaders prioritize and where they invest their time.
From the Web to AI: Larry Weber's Four‑Decade PR Legacy and Why Storytelling Works
By Issac Morgan
EIN Presswire - August 11, 2026
Building credibility, positive public perception and awareness for technology brands that have stood the test of time requires far more than advertising campaigns alone. Larry Weber understood that principle in the early days of public relations, helping architect the communications strategies of many of the world's most recognizable technology brands.
How Disclosure Language Influences Retail Investor Attention When AI Writes for AI to Read
By Ruoyi Huang
CommPRO - August 10, 2026
This article examines how AI is reshaping both the creation and consumption of corporate disclosures, and what the emerging "AI Loop" means for investor relations professionals trying to reach both algorithms and investors.
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