Good day! Check out your Tuesday Daily PR Brief - August 12, 2025
The Poppi lawsuit is a wake-up call for why words matter more than ever; When a viral post goes wrong; AI experts outline key insights for PR pros; and more!
Read some of today's best PR and Comms industry news clips:
The Poppi Lawsuit is a Wake-Up Call for Marketers: Why Words Matter More Than Ever (Franco - August 11, 2025)
3 mistakes even experienced comms writers make (Ragan Communications - August 12, 2025)
Podcast Perfection: Top Tips for Great Audio and Video Quality (PRNEWS - August 11, 2025) [VIDEO]
IPR Announces 2025 Student Award Winners and Fellows (Institute for Public Relations - August 1, 2025)
Member Mondays Recap: AI Experts Outline Key Insights for PR Pros (PRsay - August 12, 2025)
When a viral post goes wrong: Real-time response tips for social PR teams (Agility PR Solutions - August 12, 2025)
GPT-5 Pushes AI From Assistant to Infrastructure in Communications (CoCreations - August 8, 2025)
Analysts say B2B prospects form preferences earlier and avoid sales conversations later (Sword and the Script - August 12, 2025)
The Scoop: Instagram Map rollout worries users, senators (PR Daily - August 11, 2025)
How can you give better feedback to your media spokesperson? (Media First (UK) - August 12, 2025)
GEO Goes Mainstream: What PR Leaders Must Do Now (PR@ctical - August 11, 2025)
Wellness is the new luxury: How lifestyle PR is rebranding indulgence (Influence (UK) - August 8, 2025)
Summary Section:
The Poppi Lawsuit is a Wake-Up Call for Marketers: Why Words Matter More Than Ever
By Alexis Schuchert
Franco - August 11, 2025
What if a single word in your marketing copy cost your brand millions? That’s exactly what happened to Poppi, the trendy prebiotic soda brand now facing an $8.9 million class action settlement. The company’s misstep wasn’t a faulty product or a viral scandal: it was language.
3 mistakes even experienced comms writers make
By Allison Carter
Ragan Communications - August 12, 2025
Even great writers can get distracted, get busy and forget the basics of clear, focused communications writing. It's OK. Let's do a little refresher and help show you how to get back on track when these fundamental skills fall by the wayside.
Podcast Perfection: Top Tips for Great Audio and Video Quality [VIDEO]
By Nicole Schuman
PRNEWS - August 11, 2025
Learn how to be a great podcast guest on video and audio with Christine Baratta, Director of The Situation Room Studios and Editorial Content at the Global Situation Room.
IPR Announces 2025 Student Award Winners and Fellows
Institute for Public Relations - August 1, 2025
The Institute for Public Relations (IPR) is thrilled to announce the three 2025 IPR student award winners who will be honored at the 63rd Annual IPR Distinguished Lecture and Awards Gala on December 3 in New York City.
Member Mondays Recap: AI Experts Outline Key Insights for PR Pros
PRsay - August 12, 2025
The session, titled “AI and Communications: What You Should Know,” wasn’t about speculating whether AI will impact communications. The consensus among panelists was clear: It already has.
When a viral post goes wrong: Real-time response tips for social PR teams
By Catherine Schwartz
Agility PR Solutions - August 12, 2025
Going viral is every marketer’s dream, until your brand post starts trending for the wrong reasons.
GPT-5 Pushes AI From Assistant to Infrastructure in Communications
CoCreations - August 8, 2025
AI agents are here, and communicators need to think beyond prompts.
Analysts say B2B prospects form preferences earlier and avoid sales conversations later
By Frank Strong, MA, MBA
Sword and the Script - August 12, 2025
Technology is changing buying behavior, but that's not the only change agent currently in play. Some of the changes are a response to the environment: vendors put too much pressure on prospects to buy before giving them the reason – information – to buy.
The Scoop: Instagram Map rollout worries users, senators
By Allison Carter
PR Daily - August 11, 2025
But Meta has walked into an unusual situation with its new Instagram Maps feature. Plus: How people in 21 industries use AI; cryptocurrency takes credit for throwing sex toys at WNBA games.
How can you give better feedback to your media spokesperson?
By Adam Fisher
Media First (UK) - August 12, 2025
Looking for advice on how to give your leaders better feedback on their media interviews? We discussed the topic in a recent masterclass.
GEO Goes Mainstream: What PR Leaders Must Do Now
By Sarah Evans
PR@ctical - August 11, 2025
This week, the marketing world's newest buzzword hit the front page: GEO — generative engine optimization. If you've been reading here, you already know we've been talking about this for months. Now it's crossed over from insider strategy to LinkedIn trending topic and New York Magazine headline.
Wellness is the new luxury: How lifestyle PR is rebranding indulgence
By Matt Caiola
Influence (UK) - August 8, 2025
Modern consumers now associate luxury with wellness, encompassing self-care, mindfulness and mental health. This shift is reshaping how lifestyle brands approach marketing and PR.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.