Hi! Your Tuesday Daily PR Brief is here - August 19, 2025
Principles to help grow your LinkedIn presence; Our communications have a credibility problem; When the algorithm becomes the arsonist; and more!
Read some of today's best PR and Comms industry news clips:
Our Communications Have A Credibility Problem (Forbes - August 19, 2025)
The Tactical Edge (O'Dwyer's - August 18, 2025)
3 principles to help grow your LinkedIn presence (PR Daily - August 19, 2025)
Search Everywhere Optimization is here, and PR needs to rethink visibility (Agility PR Solutions - August 19, 2025)
AI Data-driven PR with Muck Rack's Matt Dzugan | On Top of PR (Axia Public Relations - August 19, 2025) [PODCAST]
LinkedIn Algorithm Success: What Content Works? (PR News - August 18, 2025) [VIDEO]
GPT-5 has arrived: What it means for PR and comms pros (Ragan Communications - August 19, 2025)
Next Gen PR Powerhouses Are Rewriting the Rules of Influence in New York (CommPRO - August 19, 2025)
Agency Spotlight: Blue Jeans PR's Rachel Granger on the Best Advice She's Ever Gotten (Fashionista - August 19, 2025)
Ask Me Anything: media relations tips from journalist Michael Dempsey (Wildfire — Tech PR Agency - August 13, 2025)
When the Algorithm Becomes the Arsonist (Under Embargo - August 9, 2025)
Summary Section:
Our Communications Have A Credibility Problem
By Jennifer Best
Forbes - August 19, 2025
The internet thrives on sensationalism, not credibility. Online platforms prioritize content that gets a lot of engagement (clicks, shares and comments) regardless of how factually accurate it might be.
The Tactical Edge
By Jon Henes, Founder and CEO of C Street Advisory Group
O'Dwyer's - August 18, 2025
Communications is much more than simply delivering messages. In special situations, communications is the strategy.
3 principles to help grow your LinkedIn presence
By Courtney Blackann
PR Daily - August 19, 2025
Jayde Powell has found a way to monetize content on LinkedIn by building trust, community and a powerful following. But she didn't compromise who she is as a person to get there.
Search Everywhere Optimization is here, and PR needs to rethink visibility
By Sofiko Saltkhutsishvili
Agility PR Solutions - August 19, 2025
Here we examine why media coverage alone isn’t enough in 2025. Learn how Search Everywhere Optimization helps PR pros boost brand visibility across AI, social search, and every platform audiences use.
AI Data-driven PR with Muck Rack's Matt Dzugan | On Top of PR [PODCAST]
Axia Public Relations - August 19, 2025
Muck Rack’s Matt Dzugan shares how they use AI to empower PR pros to improve media relations and measure success.
LinkedIn Algorithm Success: What Content Works? [VIDEO]
By Nicole Schuman
PR News - August 18, 2025
Aneesh Lal, founder of The Wishly Group, an independent agency specializing in the B2B Creator economy, talks about the LinkedIn algorithm and how content type choices can be impacted on almost a weekly basis.
GPT-5 has arrived: What it means for PR and comms pros
By Meiko S. Patton
Ragan Communications - August 19, 2025
The company is making GPT-5 available to everyone, including its free users, with OpenAI describing the model as "smarter, faster and more useful," particularly across domains like writing. For an industry built on the power of words, ideas and strategic messaging, this development represents nothing short of a revolution.
Next Gen PR Powerhouses Are Rewriting the Rules of Influence in New York
CommPRO - August 19, 2025
This year's PRSA-NY 15 Under 35 honorees show how personal passion, bold innovation and a deep sense of purpose are shaping the future of communications.
Agency Spotlight: Blue Jeans PR's Rachel Granger on the Best Advice She's Ever Gotten
By Savannah Sitton
Fashionista - August 19, 2025
At just 26, Rachel Granger has made a lasting impression on the publicity industry via her innovative approaches to everything from activations to gifting. Her agency, Blue Jeans PR opened in 2023 and is based in Los Angeles, the name inspired by the founder's Texan roots and the song "Cowboy in L.A."
Ask Me Anything: media relations tips from journalist Michael Dempsey
By Sammy Browning
Wildfire — Tech PR Agency - August 13, 2025
At Wildfire, we know great media relations go beyond coverage. In our latest AMA, journalist Michael Dempsey shares honest insights on pitching tech stories, building trust, and avoiding PR pitfalls.
When the Algorithm Becomes the Arsonist
By Johnna Muscente
Under Embargo - August 9, 2025
There's a reason crisis comms can rattle even the most seasoned PR pro. Even with all of the prep (and prayer), you can still end up white-knuckling your way through a bad situation. And in today, the real threat isn't just a hostile headline, it's the most psychotic new phrase you've never heard of: an AI hallucination.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.