Read some of today's best PR and Comms industry news clips:
The New Definition of Earned Media in the AI Era (PRsay - August 24, 2026)
Social media updates and new features to know this week (PR Daily - August 25, 2026)
Podcast Guesting Is a Core PR Strategy. Here's How to Get Your Client Booked. (PRNEWS - August 24, 2026)
Why Tomorrow's CEOs May Come From Public Relations (PRSA - August 4, 2026)
AI Visibility Starts With Trust—and You Can't AI Your Way Out of a Trust Problem (Spin Sucks - August 25, 2026) [VIDEO]
Why B2B Thought Leadership Needs a Market Narrative, Not a Content Calendar (Logistics Viewpoints - August 18, 2026)
AI gives recommendations, not search results: How PR now owns discoverability (Agility PR Solutions - August 25, 2026)
The Talking Point Is Dead. What Comes Next? (CommPRO - August 25, 2026)
"You've Been Doing AI Visibility for Months. Where Are the Leads?" Here's the Answer (PR@ctical - August 24, 2026)
16 Smart Ways To Use AI To Make A Company Blog More Engaging (Forbes - August 25, 2026)
Survey: Marketing and comms sees AI visibility as significant but is still navigating how to improve it (Sword and the Script - August 25, 2026)
AI can synthesize your data. It can't tell you what matters. | On Top of PR (Axia Public Relations - August 25, 2026) [PODCAST]
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Summary Section:
The New Definition of Earned Media in the AI Era
By Stacy Stusynski
PRsay - August 24, 2026
For decades, the industry defined earned media as one thing: a journalist chose to cover a story someone pitched. No payment, no guarantee, just the credibility of a third party deciding your story was worth telling. That definition hasn't disappeared, but it's no longer complete.
Social media updates and new features to know this week
By Courtney Blackann
PR Daily - August 25, 2026
Including LinkedIn, YouTube, Instagram and more. Welcome to a new week of updates.
Podcast Guesting Is a Core PR Strategy. Here's How to Get Your Client Booked.
By Anuj Agarwal
PRNEWS - August 24, 2026
Podcast listeners don't trust guests. They trust the hosts who invite the guests. That distinction is why most podcast outreach fails.
Why Tomorrow's CEOs May Come From Public Relations
By Diane Schwartz, CEO of Ragan
PRSA - August 4, 2026
As AI reshapes organizations, communicators who strengthen their business acumen, leadership and strategic influence will be well positioned to become tomorrow’s CEOs.
AI Visibility Starts With Trust—and You Can't AI Your Way Out of a Trust Problem [VIDEO]
By Gini Dietrich, Founder and CEO of Spin Sucks
Spin Sucks - August 25, 2026
Gini Dietrich on why AI visibility tools can't fix a trust problem—trust is a supply chain with stations you cannot skip, and here's the floor plan.
Why B2B Thought Leadership Needs a Market Narrative, Not a Content Calendar
By Jim Frazer & LV Staff
Logistics Viewpoints - August 18, 2026
Content calendars are useful for managing production. They help teams organize deadlines, contributors, publication dates, and channels, but they are operational tools rather than strategic ones. They do not answer the more important questions: What does the company want to be known for?
AI gives recommendations, not search results: How PR now owns discoverability
By Salam Beasan
Agility PR Solutions - August 25, 2026
A growing share of consumers no longer type a query into a search bar and scroll through 10 blue links. Instead, they ask an AI assistant a question and act on its recommendations. Without additional prompting, the assistant doesn't present every option. It picks one, or a short list, and vouches for it. That shift changes the purpose of PR.
The Talking Point Is Dead. What Comes Next?
By Michael Levine
CommPRO - August 25, 2026
A sharp look at why polished talking points are losing their power and why today's audiences increasingly value leaders who sound human, credible and unmistakably themselves.
"You've Been Doing AI Visibility for Months. Where Are the Leads?" Here's the Answer
By Sarah Evans
PR@ctical - August 24, 2026
The question I’m getting most right now, from prospects and active clients is essentially this: “I’ve been doing AI visibility. Why am I not seeing an increase in sales or leads?”
16 Smart Ways To Use AI To Make A Company Blog More Engaging
By Forbes Communications Council
Forbes - August 25, 2026
Forbes Communications Council members share smart and creative ways companies can use AI to create more relevant and engaging blog experiences that keep readers coming back for more.
Survey: Marketing and comms sees AI visibility as significant but is still navigating how to improve it
By Alex Austin Vollor
Sword and the Script - August 25, 2026
63% of marketing and comm pros surveyed say business leaders are asking about AI visibility, but in an odd twist, a plurality of respondents are leaning on marketing operations (17%) and paid media (35%) to influence it.
AI can synthesize your data. It can't tell you what matters. | On Top of PR [PODCAST]
By Jason Mudd
Axia Public Relations - August 25, 2026
Jessica Barber Scott discusses measuring PR outcomes and impact and where AI can't replace human judgment.
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All reports made with the help of Report Mule.
I think these lines get blurred easily. Not understanding the difference between paid versus earned for lay persons might be confusing. Earned media is harder and much more relationship centered than simply buying a spot versus and editorial. I love your posts and am consuming one after the other.