Happy Tuesday! Check out today's Daily PR Brief - August 26, 2025
Identifying AI bots on social media; What works (and doesn't) on LinkedIn; The three most common skill gaps in PR; and more!
Read some of today's best PR and Comms industry news clips:
AI Bots: Identifying and Defending Your Brand (PRNEWS - August 25, 2025) [VIDEO]
How Corporate Comms Leaders Can Stay Relevant As AI Upends Everything (Forbes - August 26, 2025)
Empowering the Next Generation of Hispanic PR Leaders (O'Dwyer's - August 26, 2025) [VIDEO]
What works (and doesn't) on LinkedIn, according to guardians of the feed (PR Daily - August 25, 2025)
The 3 most common skill gaps in PR — and how to fix them (Ragan Communications - August 26, 2025)
Is PR still fun? (PRmoment (UK) - August 19, 2025)
Crisis as a Catalyst: Rethinking Crisis Response as a Strategic Reset (PRGN - August 25, 2025)
Why Emails Go Unread (Culpwrit - August 25, 2025)
I Asked AI to Kill Business Jargon. Here's What Happened. (Finn Partners - August 21, 2025)
Things Are Changing in Comms: Welcome to the Dual Pathway (PR@ctical - August 25, 2025)
Podcast: Amanda Berenstein on What's Fueling Mexico's PR Growth (PRovoke Media - August 25, 2025)
Trending tactics: How social engagement influences PR campaigns (Muck Rack - August 26, 2025)
The New Age of Corporate Communications: Why Integrity, Transparency, and Strategy Matter More Than Ever (Everything PR News - August 25, 2025)
Summary Section:
AI Bots: Identifying and Defending Your Brand [VIDEO]
By Nicole Schuman
PRNEWS - August 25, 2025
In this clip, Mary Beth Levin, Manager, Social Strategy and Analytics at the United States Postal Service explains how to identify bots on social media and through influencer partnerships, as well as how to protect your brand when the bots turn against you.
How Corporate Comms Leaders Can Stay Relevant As AI Upends Everything
By Sal Viveros, Head of Global Corp Communications at Ivanti
Forbes - August 26, 2025
Corporate communications has always required balancing speed with quality. Now, it requires balancing both with AI accessibility.
Empowering the Next Generation of Hispanic PR Leaders [VIDEO]
By Suchi Sherpa
O'Dwyer's - August 26, 2025
Reaching Hispanic audiences requires more than simply translating an English message into Spanish. On PR’s Top Pros Talk, Doug Simon, CEO of D S Simon Media, spoke with Sonia V. Diaz, President of the Hispanic Public Relations Association (HPRA) and founder of Zaid Communications, about authentic engagement, cultural nuance, and developing diverse talent within the communications industry.
What works (and doesn't) on LinkedIn, according to guardians of the feed
By Jess Zafarris
PR Daily - August 25, 2025
We spoke with Rishi Jobanputra, LinkedIn's senior director of product management for the platform's feed, about how to make your presence pop in the new algorithmic environment.
The 3 most common skill gaps in PR — and how to fix them
By Brian Pittman
Ragan Communications - August 26, 2025
Constant change, shrinking budgets and org chart shuffles are exposing skill gaps in areas like measurement, strategic thinking and cross-functional collaboration.
Is PR still fun?
By Elizabeth Howlett
PRmoment (UK) - August 19, 2025
The industry famous for its long lunches and late nights has always been seen as 'fun'. The profession typically attracts those who thrive on creativity and spontaneity, but a question hangs over whether PR's evolution from rolodexes and press releases to AI and data, has stripped the joy away.
Crisis as a Catalyst: Rethinking Crisis Response as a Strategic Reset
By Natalie Ghidotti
PRGN - August 25, 2025
In the immediate aftermath of a crisis, the spotlight is bright and the timeline is unforgiving. The decisions made in those early hours shape public perception and set the tone for what comes next.
Why Emails Go Unread
By Andrew Davis
Culpwrit - August 25, 2025
PR professionals need to communicate in ways that actually reach the intended audience. With email as a platform, that goal can be harder than it sounds.
I Asked AI to Kill Business Jargon. Here's What Happened.
Finn Partners - August 21, 2025
The world is awash in jargon, corporatese, and buzzwords. They're useful when they help get things done faster. Oftentimes, they don't. What's more, using jargon and buzzwords can have clear negative consequences.
Things Are Changing in Comms: Welcome to the Dual Pathway
By Sarah Evans
PR@ctical - August 25, 2025
We've officially entered the dual-pathway era of communications. Your content now has two audiences: humans reading your words and machines indexing and ranking them.
Podcast: Amanda Berenstein on What's Fueling Mexico's PR Growth
By Diana Marszalek
PRovoke Media - August 25, 2025
The public relations industry in Mexico is much different than it was a decade ago — more mature, more strategic and, equally importantly, more respected. In this episode of the PRovoke Podcast, Weber Shandwick Mexico CEO Amanda Berenstein discusses how PR in the country has morphed and grown into the 10'years since she opened the office 10 years ago this month.
Trending tactics: How social engagement influences PR campaigns
By Kristen Dunleavy
Muck Rack - August 26, 2025
Senior communications leaders from FedEx, Ulta Beauty, Bayer and The New York Times came together for Muck Rack's on-demand panel, "Trending Tactics: How social engagement influences PR campaigns," to share strategies, challenges and lessons learned at the intersection of PR and social media.
The New Age of Corporate Communications: Why Integrity, Transparency, and Strategy Matter More Than Ever
Everything PR News - August 25, 2025
In today's hyperconnected, hyper-skeptical world, corporate communications has shifted from a behind-the-scenes function to a strategic pillar central to a company's success—or failure.
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