Happy September! Read your Tuesday Daily PR Brief - September 2, 2025
Wins and misses from the Swift-Kelce engagement social scramble; Why hourly pay in PR is bad for business; How to track GEO through PR metrics; and more!
Read some of today's best PR and Comms industry news clips:
Wins and misses from the Swift-Kelce engagement social scramble (PR Daily - September 2, 2025)
Why Hourly Pay in PR is Bad for Business (O'Dwyer's - September 2, 2025)
How to Stop Taking Orders and Take Charge of Your PR Career (PRNEWS - August 29, 2025)
Structured Trust Is the New Currency of Reputation (Spin Sucks - September 2, 2025) [VIDEO]
Top Crisis Management Mistakes: Common Errors & How To Avoid (5W Public Relations - August 30, 2025)
Launching A Career In Marketing And Communications? 19 Tips For Success (Forbes - September 2, 2025)
Good and Bad PR: Ryanair's bag bonus, Wildlife Photographer OTY pics released and Anthea Turner gets a badge (PRmoment (UK) - August 29, 2025)
Beyond the press release: AI and the future of public relations (Agility PR Solutions - September 2, 2025)
What Google AI Mode means for your PR and media strategy (Axia Public Relations - August 29, 2025)
It's Show Time for Communicators Living in a Show-Me Economy (CommPRO - September 2, 2025)
Young Changemakers: Elsie Merhi (PRovoke Media - August 29, 2025)
How to track GEO through PR metrics (Muck Rack - September 2, 2025)
How not to respond to media coverage you don't like (Media First (UK) - September 1, 2025)
Summary Section:
Wins and misses from the Swift-Kelce engagement social scramble
By Erica Williams
PR Daily - September 2, 2025
Taylor Swift and Travis Kelce said yes recently — and in that moment, so did brands chasing the spotlight.
Why Hourly Pay in PR is Bad for Business
By Dustin Siggins
O'Dwyer's - September 2, 2025
Public relations success has never been about effort; it's about results. If you're still charging by the hour, you might be losing money and talent.
How to Stop Taking Orders and Take Charge of Your PR Career
By Dustin Siggins
PRNEWS - August 29, 2025
What do you do when your boss seems ready to dismiss your work as “just press releases"? You can take control of your career by developing the professional and psychological skills that show decision makers that you—and your function—play an important role in the company’s overall success. Here's how.
Structured Trust Is the New Currency of Reputation [VIDEO]
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - September 2, 2025
Structured trust decides if AI makes you visible or invisible. Your brand’s future depends on it. Learn how to program it and protect your brand’s reputation.
Top Crisis Management Mistakes: Common Errors & How To Avoid
By 5W PR
5W Public Relations - August 30, 2025
Learn from major crisis management failures like BP and Facebook. Discover common mistakes and how to avoid them with better preparation and communication.
Launching A Career In Marketing And Communications? 19 Tips For Success
By Forbes Communications Council
Forbes - September 2, 2025
Building a successful career requires not only technical skills, but also adaptability, creativity and a commitment to continuous learning. To help the next generation chart their paths with confidence, Forbes Communications Council members share their top advice for those beginning their journey in the industry.
Good and Bad PR: Ryanair's bag bonus, Wildlife Photographer OTY pics released and Anthea Turner gets a badge
By Andy Barr, Season One Communications
PRmoment (UK) - August 29, 2025
It feels like it has been a rollercoaster seven days in the media. In the final week before our darling kids go back to school, there have been plenty of stories for me to choose from. I am going to start with a few good PR gongs that, on first glance, look quite negative, but if you dig into the comms side, they are a PR win.
Beyond the press release: AI and the future of public relations
By Deza Drone
Agility PR Solutions - September 2, 2025
No longer limited to press releases and media kits, PR now operates in a world where a tweet can go viral in seconds, a meme can influence public opinion, and data can predict crises before they even unfold.
What Google AI Mode means for your PR and media strategy
Axia Public Relations - August 29, 2025
Discover how Google’s AI Mode is transforming PR and media strategy, and learn smart ways to leverage it for your brand’s growth and success.
It's Show Time for Communicators Living in a Show-Me Economy
By Ken Kerrigan
CommPRO - September 2, 2025
A classic musical, a PR legend, and one unforgettable lyric deliver a lesson brands must hear.
Young Changemakers: Elsie Merhi
PRovoke Media - August 29, 2025
In this week's conversation with one of the winners of this year's PRovoke Media & We. Communications Young Changemakers Award, we speak to OMD Worldwide's Elsie Merhi.
How to track GEO through PR metrics
By Marina Grudeva
Muck Rack - September 2, 2025
How PR professionals can track Generative Engine Optimization (GEO) using traditional metrics to boost brand visibility and influence in AI-powered search results.
How not to respond to media coverage you don't like
By Adam Fisher
Media First (UK) - September 1, 2025
Your organisation is getting media coverage it doesn't like, or feels is unfair. Bad coverage can be bad for the brand. How do you react?
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.