Good Tuesday! Please enjoy today's Daily PR Brief - September 9, 2025
How GE Appliances learned from an accessibility misstep; Your PR expired 60 days ago; A PR professional in Ukraine; and more!
Read some of today's best PR and Comms industry news clips:
'Authenticity over optics': How GE Appliances learned from an accessibility misstep (PR Daily - September 9, 2025)
Your PR expired 60 days ago. (PR@ctical - September 8, 2025)
Mastering Multiplatform Content with Mrs. T's Pierogies (PRNEWS - September 8, 2025) [VIDEO]
When Hype Hurts – The Perils of Overpromising in Defense Tech PR (Everything PR News - September 9, 2025)
Stunt Watch: Aldi's gender reveal, Netflix's Thursday Murder Club and Lush stands with Gaza (PRmoment (UK) - September 5, 2025)
Member Mondays Recap: Stopping the Scroll With Better Stories (PRsay - September 9, 2025) [VIDEO]
When the bots talk back: Managing AI-driven PR crises in public and private channels (Agility PR Solutions - September 9, 2025)
Stop Ignoring Social Comments (Axia Public Relations - September 9, 2025)
Communicators Must Act as Trust in Digital Content Erodes Toward Zero (CommPRO - September 9, 2025)
Purpose Meets Business Impact: How Business Leaders Are Redefining Success (FINN Partners - September 8, 2025)
How to train communicators with different personality types (Ragan Communications - September 8, 2025)
A PR professional in Ukraine (Influence (UK) - September 5, 2025)
Summary Section:
'Authenticity over optics': How GE Appliances learned from an accessibility misstep
By Courtney Blackann
PR Daily - September 9, 2025
GE Appliances learned through experience that sometimes the best intentions and ideas fall flat. Reacting to mistakes is not about making quick statements or staying silent, however. It's about responding in a way that's rooted in authenticity and company values.
Your PR expired 60 days ago.
By Sarah Evans
PR@ctical - September 8, 2025
This week we're confronting a blind spot that's killing most brand visibility (and that I want to make sure you learn so you can get ahead of the curve).
Mastering Multiplatform Content with Mrs. T's Pierogies [VIDEO]
By Nicole Schuman
PRNEWS - September 8, 2025
Discover how Mrs. T’s Pierogies tapped into humor, parenting insights and multiplatform content to connect with millennial parents.
When Hype Hurts – The Perils of Overpromising in Defense Tech PR
Everything PR News - September 9, 2025
In the world of defense technology, the ability to shape public perception is just as crucial as the ability to build cutting-edge hardware. But what happens when public relations overshoot reality? When narrative outpaces capability? When rhetoric becomes divorced from strategic substance?
Stunt Watch: Aldi's gender reveal, Netflix's Thursday Murder Club and Lush stands with Gaza
By Hannah Jackson, Creative Director at Pangolin
PRmoment (UK) - September 5, 2025
In the week that saw the return of soggy school runs and pumpkin spiced lattes, here are four stunts that have hit headlines for very different reasons. And it's a week of two halves — from frivolous, yet well thought out fun, to bold brand activism.
Member Mondays Recap: Stopping the Scroll With Better Stories [VIDEO]
By PRSA Staff
PRsay - September 9, 2025
“The best story wins,” said Matthew Segal, founder of ATTN:, a digital media company in Los Angeles. “Whoever can tell the best story will stand out in a crowded field.”
When the bots talk back: Managing AI-driven PR crises in public and private channels
By Ahmed Raza
Agility PR Solutions - September 9, 2025
From deepfake videos and fabricated news articles to AI-generated social posts that mimic your brand voice, the new frontier of PR crises is being shaped, and sometimes sparked, by machines.
Stop Ignoring Social Comments
Axia Public Relations - September 9, 2025
Ignoring social comments sends the wrong message. Learn how thoughtful replies prevent reputational damage and why they hurt PR when left unchecked.
Communicators Must Act as Trust in Digital Content Erodes Toward Zero
By Simon Erskine Locke
CommPRO - September 9, 2025
For communicators, zero trust can be most intuitively understood as the end state of a world in which disinformation, misinformation, deepfakes, hijacked and imposter content have so eroded confidence that no one believes anything. We are on that path — even if we never reach the destination.
Purpose Meets Business Impact: How Business Leaders Are Redefining Success
By Daniel Odonnell
FINN Partners - September 8, 2025
Rethinking value. Rebuilding trust. Reimagining leadership. As the world demands more from business, purpose is a strategic imperative.
How to train communicators with different personality types
By Jess Zafarris
Ragan Communications - September 8, 2025
Every manager knows the pain of delivering the same training to employees and watching it bounce off some while igniting a spark in others.
A PR professional in Ukraine
By Tony Garner
Influence (UK) - September 5, 2025
The Lancashire-based founder of a CIPR-award winning agency explains his admiration for a PR colleague living under constant threat of attack in Kyiv.
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