Read some of today's best PR and Comms industry news clips:
The Scoop: 3 major AI leaders all agree the tech needs to slow down — immediately (PR Daily - September 14, 2026)
18 Ways To Rethink Media Outreach In A Fragmented Landscape (Forbes - September 15, 2026)
Keeping Communications Credible After a Cyber Attack (O'Dwyer's - September 15, 2026)
AI on the Political Campaign Trail: Lessons for Communicators (PRsay - September 14, 2026)
Crisis Communication for Boards: A Handbook for Good Governance – Key Take-Aways from the Pre-Launch Preview Event (CIPR Crisis Comms Network - September 14, 2026)
Two Thirds Of Agencies Still Bill By The Hour For Work That No Longer Takes Hours (PR@ctical - September 14, 2026)
PRovoke Media Names 15 Global Agency of the Year Honorees (PRovoke Media - September 15, 2026)
Prospective B2B customers are reading your content on personal time (Sword and the Script - September 15, 2026)
AI Isn't Disrupting the PESO Model. It's Proving It. (Spin Sucks - September 15, 2026) [VIDEO]
The role of measurement in strategic comms: Why owning your reporting matters (Muck Rack - September 15, 2026)
Are your LinkedIn links costing you 60% of your reach? (Influence (UK) - September 11, 2026)
Who Owns The Influence: The Creator, The Community Or The Algorithm? (Forbes - September 15, 2026)
PR News: The Five Industry Signals Communications Leaders Should Watch This Week (Everything-PR - September 14, 2026)
Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!
Summary Section:
The Scoop: 3 major AI leaders all agree the tech needs to slow down — immediately
By Allison Carter
PR Daily - September 14, 2026
Three major AI leaders all agree the tech needs to slow down — immediately. Plus: Sydney Sweeney gets the controversy she wanted; Novo Nordisk rebrands with focus on culture.
18 Ways To Rethink Media Outreach In A Fragmented Landscape
By Forbes Communications Council
Forbes - September 15, 2026
Fragmentation is reshaping where people direct their attention and which sources they trust, meaning broad media lists or prestige placements alone may no longer work.
Keeping Communications Credible After a Cyber Attack
By Amelia Fogg, Jenny MacMichael
O’Dwyer’s - September 15, 2026
The organizations best positioned to maintain credibility in response to a cyberattack are those that are prepared to deploy a communications strategy in lockstep with, and in a complementary manner to, their other crisis procedures.
AI on the Political Campaign Trail: Lessons for Communicators
PRsay - September 14, 2026
“Some of the best innovations in the communications and PR industry have historically come from the campaign trail,” said Ray Day, APR. “When you’re operating at the speed of politics, you fail fast and succeed faster.”
Crisis Communication for Boards: A Handbook for Good Governance – Key Take-Aways from the Pre-Launch Preview Event
CIPR Crisis Comms Network - September 14, 2026
The pre-launch preview of Crisis Communication for Boards: A Handbook for Good Governance, brought together leading practitioners and governance experts to discuss one of the most pressing challenges facing modern organisations: how boards can better anticipate, prepare for, manage and recover from crises.
Two Thirds Of Agencies Still Bill By The Hour For Work That No Longer Takes Hours
By Sarah Evans
PR@ctical - September 14, 2026
What it costs to become a service as software company, and why agentic commerce is the reason you do it.
PRovoke Media Names 15 Global Agency of the Year Honorees
By Paul Holmes
PRovoke Media - September 15, 2026
The 15 firms will be presented with their awards during the Global SABRE Awards ceremony in Chicago on Monday, October 26. One will be named the Best PR Agency in the World for 2026.
Prospective B2B customers are reading your content on personal time
By Frank Strong, MA, MBA
Sword and the Script - September 15, 2026
Business executives read vendor content outside of work hours. At least some of them do. About one-third of respondents indicated they do industry reading on their personal time. What type of content are they reading on their personal time?
AI Isn’t Disrupting the PESO Model. It’s Proving It. [VIDEO]
By Gini Dietrich, Founder and CEO of Spin Sucks
Spin Sucks - September 15, 2026
Gini Dietrich takes you inside two new industry surveys claiming to rank the PESO Model for AI visibility—and shows why the data proves the model instead of disrupting it.
The role of measurement in strategic comms: Why owning your reporting matters
By Raina Lazarova
Muck Rack - September 15, 2026
Learn why measurement and evaluation should be part of strategic comms from the start, and how owning your reporting helps prove value and impact.
Are your LinkedIn links costing you 60% of your reach?
By Richard Stone
Influence (UK) - September 11, 2026
LinkedIn wants to keep users on its platform – and external links can now come at a price. So how should marketers adapt without sacrificing the traffic they need?
Who Owns The Influence: The Creator, The Community Or The Algorithm?
By Sergi Cerrato, CEO of MCR-Agency
Forbes - September 15, 2026
The question is not whether a creator has 30,000 followers or 300,000, but what the audience does when the creator speaks.
PR News: The Five Industry Signals Communications Leaders Should Watch This Week
Everything-PR - September 14, 2026
Five PR and communications signals to watch this week, including AI governance, publisher distribution, bot traffic, newsroom AI and communications leadership moves.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.