Take a look at your Tuesday Daily PR Brief! - September 16, 2025
OpenAI CEO addresses moral concerns of ChatGPT; Ideas rewriting PR right now; How to rebound and rally when your PR game feels off; and more!
Read some of today's best PR and Comms industry news clips:
The Scoop: OpenAI CEO addresses moral concerns of ChatGPT (PR Daily - September 15, 2025)
AI deepfakes in 2025: Global legal actions taken this year (Agility PR Solutions - September 16, 2025)
What communicators say about their professional development opportunities (Ragan Communications - September 16, 2025)
PRNEWS Announces 2026 Agency Elite Top 120 (PRNEWS - September 15, 2025)
Your PRSA Chapter's Secret Weapon: An Ethics Officer (PRsay - September 15, 2025)
How To Rebound And Rally When Your PR Game Feels Off: 15 Expert Tips (Forbes - September 16, 2025)
Are you a PR 'imposter'? You aren't alone (PRmoment (UK) - September 11, 2025)
What Threads Teaches Us About Brand Trust (Axia Public Relations - September 16, 2025)
Family Power and Local News Reinvention Signal Media's Next Big Shift (CommPRO - September 16, 2025)
The 12 Ideas Rewriting PR Right Now (PR@ctical - September 15, 2025)
Study: International Communications Has Outgrown Media Relations To Become A Strategic Management Function (PRovoke Media - September 16, 2025)
Thought Leaders: 19 Expert Tips To Make Your Presentation Unforgettable (Forbes - September 16, 2025)
Summary Section:
The Scoop: OpenAI CEO addresses moral concerns of ChatGPT
By Courtney Blackann
PR Daily - September 15, 2025
Plus: Can you tell the difference between real and AI-generated voices?; Treasury Secretary Bessent tight-lipped on potential TikTok deal.
AI deepfakes in 2025: Global legal actions taken this year
By Anna Zoey
Agility PR Solutions - September 16, 2025
In 2024, deepfake fraud reached alarming levels, with half of all businesses reporting cases involving AI-altered audio or video. Against this backdrop, the EU Artificial Intelligence Act (AI Act) officially came into force last year.
What communicators say about their professional development opportunities
By Allison Carter
Ragan Communications - September 16, 2025
From the greenest intern to the most experienced CCO, continuing to learn and grow in your profession is vital. Most organizations recognize this and offer professional development of one type or another, according to Ragan’s 2025 Communications Industry Salary & Workplace Culture Survey Report.
PRNEWS Announces 2026 Agency Elite Top 120
PRNEWS - September 15, 2025
PRNEWS’ sixth annual Agency Elite honors, which pays homage to the industry’s most innovative PR, marketing and communications firms in the business, highlights 120 influential agencies this year—from well-known industry players to smaller boutique firms that punch far above their weight.
Your PRSA Chapter's Secret Weapon: An Ethics Officer
By Holly Kathleen Hall, J.D., APR
PRsay - September 15, 2025
Whether it’s working on a campaign that contradicts your values, pressure to utilize fake reviews, the temptation to only use AI to draft content in a time crunch or questions about disclosing conflicts of interest, every PR pro faces tough calls. That’s why your Chapter’s ethics officer is such a valuable asset — not just a go-to for advice, but also someone who leads the charge on ethical education.
How To Rebound And Rally When Your PR Game Feels Off: 15 Expert Tips
By Forbes Agency Council
Forbes - September 16, 2025
Sometimes the demands of media outreach, client comms and constant responsiveness can sap a PR pro's energy and confidence, making it difficult to show up fully engaged.
Are you a PR 'imposter'? You aren't alone
By Elizabeth Howlett
PRmoment (UK) - September 11, 2025
Being responsible for the public's perception of your client, having to send out difficult comms across an organisation, or putting out fires at a moments notice — all while remaining cool, calm and collected. It's no wonder that the majority of PRs that responded to a LinkedIn poll admitted to having experienced imposter syndrome.
What Threads Teaches Us About Brand Trust
Axia Public Relations - September 16, 2025
Learn how Threads reveals gaps in digital trust and how smarter social media and reputation management builds lasting credibility.
Family Power and Local News Reinvention Signal Media's Next Big Shift
CommPRO - September 16, 2025
Inside Eric Hoffman's plan to scale a family publisher while a separate "Hoffmann" empire races to rebuild local news and demand better, more local stories.
The 12 Ideas Rewriting PR Right Now
By Sarah Evans
PR@ctical - September 15, 2025
A highlight reel of frameworks, tools, and playbooks for visibility in the AI era.
Study: International Communications Has Outgrown Media Relations To Become A Strategic Management Function
By Maja Pawinska Sims
PRovoke Media - September 16, 2025
A new report from The PR Network calls for a rethink of how the industry approaches international communications.
Thought Leaders: 19 Expert Tips To Make Your Presentation Unforgettable
By Forbes Communications Council
Forbes - September 16, 2025
From compelling storytelling techniques to thoughtful audience interaction strategies, these approaches can turn a standard talk into an impactful performance.
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All reports made with the help of Report Mule.