Read some of today's best PR and Comms industry news clips:
Your Client Didn't Share the Podcast Episode. The Host Noticed. (PRNEWS - September 21, 2026)
16 Lessons For Working With Outside Communications Support (Forbes - September 21, 2026)
Reputation Drives Valuation. The CEO, CFO and Board Have to Own That Story (O'Dwyer's - September 21, 2026)
The future of communications runs on trust. Here's what crisis leaders say matters now. (PR Daily - September 22, 2026)
When Men Use AI, They're Resourceful. When Women Use AI, They're Cheating. (Spin Sucks - September 22, 2026)
Everyone Says AI Citations Die in 30 Days. 3 Out of 4 of Ours Are Still Cited After 90. You're Doing It Wrong. (PR@ctical - September 21, 2026)
How to measure a PR crisis that never happened (Muck Rack - September 21, 2026)
13 Best Restaurant Marketing Campaigns Ever (Everything-PR - September 22, 2026)
PRSA-NY Celebrates the Best of New York PR at the 2026 Big Apple Awards (CommPRO - September 22, 2026)
Press release vs. news story: What's the difference? (EIN Presswire - September 22, 2026)
Industry News In Brief (September 22, 2026) (PRovoke Media - September 22, 2026)
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Summary Section:
Your Client Didn't Share the Podcast Episode. The Host Noticed.
By Brian Hart
PRNEWS - September 21, 2026
When a client appears on a podcast and does nothing to promote it, the deepest cost is not a missed marketing opportunity. It is a relationship cost, and it is charged to the practitioner who made the booking, not to the client.
16 Lessons For Working With Outside Communications Support
By Forbes Communications Council
Forbes - September 21, 2026
Even a strong internal communications team may occasionally need expertise or capacity beyond what it has in-house. An outside agency can provide specialized skills, additional resources or a fresh perspective when the situation calls for it. Below, members of Forbes Communications Council share why their teams have turned to outside agencies in the past and the lessons they learned from working together.
Reputation Drives Valuation. The CEO, CFO and Board Have to Own That Story
By Josh Hochberg
O'Dwyer's - September 21, 2026
Two companies in the same sector report the same quarter. One moves up six percent. The other drops four. The numbers are nearly identical. The difference is the narrative.
The future of communications runs on trust. Here's what crisis leaders say matters now.
By Courtney Blackann
PR Daily - September 22, 2026
A crisis today is faster and less predictable than ever before. AI can create a convincing fake in seconds or an employee complaint can jump from Reddit to mainstream news before a company knows it's happening. This isn't going to slow down.
When Men Use AI, They're Resourceful. When Women Use AI, They're Cheating.
By Gini Dietrich, Founder and CEO of Spin Sucks
Spin Sucks - September 22, 2026
Gini Dietrich takes you inside three studies showing women are trusted less than men for the same AI use—and why that's a communications industry issue.
Everyone Says AI Citations Die in 30 Days. 3 Out of 4 of Ours Are Still Cited After 90. You're Doing It Wrong.
By Sarah Evans
PR@ctical - September 21, 2026
I have been reading a lot of similar stats lately, mostly around the “life” of AI citations. Most recently, I saw one that said: AI citations die in 30 days.
How to measure a PR crisis that never happened
By Marina Grudeva
Muck Rack - September 21, 2026
How do you measure a PR crisis that never happened? Learn how to use media intelligence to show risk mitigation, track narrative shifts and report PR impact.
13 Best Restaurant Marketing Campaigns Ever
Everything-PR - September 22, 2026
Discover 13 best restaurant marketing campaigns, including Popeyes Chicken Sandwich Wars and Wendy's "Nuggs for Carter," that generated sustained earned media worth far more than thier media spend.
PRSA-NY Celebrates the Best of New York PR at the 2026 Big Apple Awards
CommPRO - September 22, 2026
The New York PR community came together at Sony Hall for a sold-out night celebrating outstanding work, industry leaders and the next generation of communications talent.
Press release vs. news story: What's the difference?
By Issac Morgan
EIN Presswire - September 22, 2026
Why knowing which one you’re writing can make your next pitch stronger.
Industry News In Brief (September 22, 2026)
PRovoke Media - September 22, 2026
News from Mission North, Highwire, Woke Media and Reputation Advisors.
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