Hello! Check out today's Daily PR Brief - September 23, 2025
Tylenol hits back at anticipated government claims over autism; Going viral becomes strategy; What PR pros need to know about GEO vs. AEO; more!
Read some of today's best PR and Comms industry news clips:
The Scoop: Tylenol hits back at anticipated government claims over autism (PR Daily - September 22, 2025)
Is Trying To 'Go Viral' Still Worth It? 20 Experts Weigh In (Forbes - September 22, 2025)
GEO vs. AEO: What PR pros need to know (Muck Rack - September 23, 2025)
How to make training stick for global and dispersed comms teams (Ragan Communications - September 23, 2025)
Profile's Isaac Goldring on the importance of reputation (PRmoment (UK) - September 16, 2025)
Efficiency is the new currency in PR success—how's your value looking? (Agility PR Solutions - September 22, 2025)
96% of AI citations come from PR content | On Top of PR (Axia Public Relations - September 23, 2025) [PODCAST]
Big Tech's H-1B Warnings Show the Risks of Panic Communication (CommPRO - September 23, 2025)
We Tested a Press Release in ChatGPT. The Results Changed Everything. (PR@ctical - September 22, 2025)
Going Viral Becomes Strategy: Lessons from Gavin Newsom's Social Surge (PRNEWS - September 22, 2025)
Young Changemakers: Lívia Gammardella (PRovoke Media - September 18, 2025)
PR status check: 68% of B2B respondents say public relations drives revenue but struggle to prove it (Sword and the Script - September 23, 2025)
When Games Become Stages — How Fortnite Redefined Digital PR with Concerts, Collabs, and Cultural Dominance (Everything PR News - September 22, 2025)
Summary Section:
The Scoop: Tylenol hits back at anticipated government claims over autism
By Allison Carter
PR Daily - September 22, 2025
Kenvue, which manufactures Tylenol, has strenuously denied early leaks about the claims. Plus: Details on preliminary TikTok deal; companies urgently respond to H1-B visa changes.
Is Trying To 'Go Viral' Still Worth It? 20 Experts Weigh In
By Forbes Communications Council
Forbes - September 22, 2025
Some argue that virality creates short-term buzz without meaningful engagement, while others view it as a powerful tool when aligned with broader business goals.
GEO vs. AEO: What PR pros need to know
By Marina Grudeva
Muck Rack - September 23, 2025
Learn the key differences between GEO and AEO—and how PR and comms teams can optimize content to appear in both generative and traditional search results.
How to make training stick for global and dispersed comms teams
By Jess Zafarris
Ragan Communications - September 23, 2025
When communicators gather for training today, the "room" might stretch from a home office in Minneapolis to an agency partner in São Paulo to a contractor in Mumbai.
Profile's Isaac Goldring on the importance of reputation
By Elizabeth Giles
PRmoment (UK) - September 16, 2025
For Isaac Goldring, reputation really is everything, as not only does he have a special interest in reputation; he has also come to understand that a stellar professional reputation puts you head and shoulders above the rest.
Efficiency is the new currency in PR success—how's your value looking?
By Lucy-Jayne Love
Agility PR Solutions - September 22, 2025
Public relations has always been about relationships, storytelling, and influence. But in today’s digital-first, hyperconnected world, the pace of communication has fundamentally changed.
96% of AI citations come from PR content | On Top of PR [PODCAST]
Axia Public Relations - September 23, 2025
In this solocast episode, On Top of PR host Jason Mudd discusses why 96% of AI citations come from PR content and how brands can lead with media relations in the age of AI.
Big Tech's H-1B Warnings Show the Risks of Panic Communication
CommPRO - September 23, 2025
Leaked memos show Google, Amazon, and Microsoft urging H-1B workers to rush home before new restrictions take effect.
We Tested a Press Release in ChatGPT. The Results Changed Everything.
By Sarah Evans
PR@ctical - September 22, 2025
Today I can share, with proof, what I've been preaching and modeling. The press release (via the wire) isn't dead, it is in a time of rebirth and now we have proof.
Going Viral Becomes Strategy: Lessons from Gavin Newsom's Social Surge
By Lori Ruggiero, Managing Partner at 5WPR
PRNEWS - September 22, 2025
Newsom has not only amplified his digital presence but has also added a new twist to political engagement in the digital age.
Young Changemakers: Lívia Gammardella
PRovoke Media - September 18, 2025
In this week's conversation with one of the winners of this year's PRovoke Media & We. Communications Young Changemakers Award, we speak to LatAm Intersect PR's Lívia Gammardella.
PR status check: 68% of B2B respondents say public relations drives revenue but struggle to prove it
By Frank Strong, MA, MBA
Sword and the Script - September 23, 2025
A new survey of 300 B2B marketing and PR professionals provides a glimpse of PR goals, tactics, effectiveness, challenges, frustrations and areas for improvement.
When Games Become Stages — How Fortnite Redefined Digital PR with Concerts, Collabs, and Cultural Dominance
Everything PR News - September 22, 2025
In April 2020, millions of people logged into a video game not to play, but to attend a concert.
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