Read some of today's best PR and Comms industry news clips:
The Next Communications Skill: Designing Information For People And AI (Forbes - September 29, 2026)
PR Risk Management Lessons from the Good Good Golf and Sydney Sweeney Ad Controversies (LBB Online - September 29, 2026)
How HubSpot Runs YouTube for B2B Education (Everything-PR - September 29, 2026)
From Bespoke to Buyable: The Product Shift in Professional Services (O'Dwyer's - September 29, 2026)
How to communicate change to frontline employees when they don't read email (Ragan Communications - September 29, 2026)
PR Stunt Watch: DI PETSA milks it, KFC loses it & Tesco puts it into Uber Eats (PRmoment (UK) - September 24, 2026)
Why brands should lead with public relations | On Top of PR (Axia Public Relations - September 29, 2026) [PODCAST]
Paramount-Warner Bros. Discovery Puts Investor Communications to the Test (CommPRO - September 29, 2026)
How to get your press release noticed by journalists and AI (EIN Presswire - September 29, 2026)
OpenAI's Agent Hacked a Government. OpenAI Told Them 84 Days Later, by Email. Your Agent Crisis Plan Is Due Now. (PR@ctical - September 28, 2026)
Strategy vs. tactics in PR: What's the difference? (Sword and the Script - September 29, 2026)
4 ways communicators can prepare for AI-driven reputation risk (PR Daily - September 29, 2026)
How to find newsjacking opportunities before your competitors do (Muck Rack - September 29, 2026)
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Summary Section:
The Next Communications Skill: Designing Information For People And AI
By Jessica Wong, Founder & CEO of Valux Digital
Forbes - September 29, 2026
The future of visibility may depend less on how much information organizations publish and more on how well they structure what they know.
PR Risk Management Lessons from the Good Good Golf and Sydney Sweeney Ad Controversies
By Nicole Grant
LBB Online - September 29, 2026
As the old saying goes, "there's no such thing as bad publicity." Or is there? After the last few weeks the teams behind two controversial sports ads might not agree.
How HubSpot Runs YouTube for B2B Education
Everything-PR - September 29, 2026
Discover how HubSpot built a massive B2B audience on YouTube by focusing on marketing education, not just product demos.
From Bespoke to Buyable: The Product Shift in Professional Services
By Keri Toomey, Executive Vice President, Professional Services at Highwire
O'Dwyer's - September 29, 2026
The professional services model has always sold one thing above all else: bespoke expertise. The right people, with the right knowledge, custom fit to your specific problem. That expertise still has value. What's changing is the conditions under which clients will pay for it.
How to communicate change to frontline employees when they don't read email
By Katie Hickman
Ragan Communications - September 29, 2026
You have a change communications plan. The emails are scheduled, the intranet page is built, the manager toolkit is ready and maybe there's even a town hall on the calendar. Then someone asks a deceptively difficult question: How are we going to reach our frontline employees?
PR Stunt Watch: DI PETSA milks it, KFC loses it & Tesco puts it into Uber Eats
By Kim Allain
PRmoment (UK) - September 24, 2026
We are officially on the home run to Christmas, lads and ladies. Mariah is selling Christmas concert tickets. TikTok is feeding me B&M Christmas decor that I don't need – but will get anyway. And, someone reminded me we are less than 100 days away until the big C word... I'm not sure if they were talking about me or the festive season.
Why brands should lead with public relations | On Top of PR [PODCAST]
By Jason Mudd
Axia Public Relations - September 29, 2026
In this solocast, On Top of PR host Jason Mudd discusses how public relations drives awareness, credibility, trust, and demand to create measurable business outcomes beyond media coverage.
Paramount-Warner Bros. Discovery Puts Investor Communications to the Test
CommPRO - September 29, 2026
The Paramount-Warner Bros. Discovery transaction has generated no shortage of headlines. But behind the deal itself is another story, and one that matters across investor relations.
How to get your press release noticed by journalists and AI
By Issac Morgan
EIN Presswire - September 29, 2026
When a press release leaves your screen, it begins a life you can't entirely control. It lands in crowded inboxes, appears in search results, gets interpreted by AI and, if it catches the right journalist's eye, may become a reported story.
OpenAI's Agent Hacked a Government. OpenAI Told Them 84 Days Later, by Email. Your Agent Crisis Plan Is Due Now.
By Sarah Evans
PR@ctical - September 28, 2026
The first autonomous AI breach failed on comms before it failed on code. I wrote the four-move protocol your org doesn't have yet. And GEO 101 for agencies is Oct 9, one fee for your whole team.
Strategy vs. tactics in PR: What's the difference?
By Alex Austin Vollor
Sword and the Script - September 29, 2026
Strategy and tactics work in a similar way. Although the terms are often used together and sometimes interchangeably, they serve very different purposes.
4 ways communicators can prepare for AI-driven reputation risk
By Courtney Blackann
PR Daily - September 29, 2026
As AI systems become part of how organizations make decisions, answer questions and present information to the public, communicators will have to manage what happens to trust when humans aren't the ones speaking.
How to find newsjacking opportunities before your competitors do
By Marina Grudeva
Muck Rack - September 29, 2026
Once a story is everywhere, competitors are already weighing in, journalists have found their sources and the window may be closing. The hard part is noticing a story early enough to decide whether your organization has a real reason to join the conversation.
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All reports made with the help of Report Mule.