Hi all! Check out your Tuesday Daily PR Brief - September 30, 2025
How to measure ROI for comms training; Not every crisis needs a statement; How three brands got influencer marketing exactly right; more!
Read some of today's best PR and Comms industry news clips:
Why Cyber Crisis Messaging Is Different From Any Other Kind of Crisis (O’Dwyer’s - September 30, 2025)
AI can scale your social media. But it can also scale your mistakes. (PR Daily - September 30, 2025)
How to Launch a Successful LinkedIn Newsletter (PRNEWS - September 29, 2025)
Authentic Storytelling: Embracing an Ethical, Trauma-Informed Approach (PRsay - September 29, 2025)
When influence is earned: How three brands got influencer marketing exactly right (Agility PR Solutions - September 30, 2025)
How to measure ROI for comms training: A data-driven playbook for budget season (Ragan Communications - September 30, 2025)
Simplicity in Messaging Cuts Through Fatigue (CommPRO - September 30, 2025)
Perspectives: Why Cybersecurity Is Now Our Business, Too (PRovoke Media - September 30, 2025)
Media pitching: Adding perspective to Michael Smart’s FAQs for Muck Rack (Sword and the Script - September 30, 2025)
The PR power of backlash: why the riot at the Rite of Spring wasn’t a disaster (Influence (UK) - September 26, 2025)
Not Every Crisis Needs a Statement (Under Embargo - September 19, 2025)
Summary Section:
Why Cyber Crisis Messaging Is Different From Any Other Kind of Crisis
By Meghan Tisinger
O’Dwyer’s - September 30, 2025
Cyberattacks are no longer rare shocks; they’re daily realities. But while most organizations now accept that a cybersecurity incident is inevitable, too few realize that communicating about one is unlike handling any other kind of crisis.
AI can scale your social media. But it can also scale your mistakes.
By Courtney Blackann
PR Daily - September 30, 2025
Brands that succeed treat AI as a sidekick, not a substitute. Depending on how it’s used, AI can enhance social strategy or become a lesson in what not to do.
How to Launch a Successful LinkedIn Newsletter
By Nicole Schuman
PRNEWS - September 29, 2025
Dorianne Ciccarelli, the VP of Digital at MikeWorldWide, shares best practices for launching a LinkedIn newsletter that grows your audience.
Authentic Storytelling: Embracing an Ethical, Trauma-Informed Approach
By Heather Morgan, APR
PRsay - September 29, 2025
It’s not a secret: Powerful stories demonstrate impact, influence policy and funding, and ignite change. Authentic stories matter…and so does the approach. That’s why ethical, trauma-informed storytelling is critical.
When influence is earned: How three brands got influencer marketing exactly right
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - September 30, 2025
Here we spotlight three standout examples of influencer marketing done right—each from a different region: Europe, Asia, and the US. These brands demonstrate that success in this space is not just about reach or follower counts—it’s about the art of alignment.
How to measure ROI for comms training: A data-driven playbook for budget season
By Justin Joffe
Ragan Communications - September 30, 2025
Budget season is here, and as planning continues communicators leading learning and development (L&D) programs often find them under the microscope.
Simplicity in Messaging Cuts Through Fatigue
CommPRO - September 30, 2025
Climate change communications risk being drowned out by fatigue and competing crises unless they connect directly to people’s daily realities, Whitney Dailey of Allison Worldwide said at the Climate Week 2025 Communications Town Hall hosted at Anchin and organized by CommPRO.
Perspectives: Why Cybersecurity Is Now Our Business, Too
By Julia Petryk
PRovoke Media - September 30, 2025
Julia Petryk, CEO of Calibrated agency, co-founder of the Ukrainian PR Army and a leader of the Tech PR School, outlines the urgency of communicators having a voice in the cybersecurity crisis room.
Media pitching: Adding perspective to Michael Smart’s FAQs for Muck Rack
By Frank Strong, MA, MBA
Sword and the Script - September 30, 2025
Brass tack answers from an experienced professional, who still pitches every week, to common questions about pitching the media
The PR power of backlash: why the riot at the Rite of Spring wasn’t a disaster
By Oli Foster
Influence (UK) - September 26, 2025
Stravinsky’s groundbreaking score erupted into one of the most infamous opening night scandals in musical history. More than a century later, Rite of Spring provides important lessons for today’s PR professionals on handling media storms and polarising topics.
Not Every Crisis Needs a Statement
By Johnna Muscente
Under Embargo - September 19, 2025
It’s not new for the news to be messy, but the velocity and polarization of today’s media landscape make it uniquely difficult to navigate. As communications professionals, we are asked to do the impossible: read the room, anticipate reactions, and place our brands in the world without causing unintended harm — all in real time. No pressure.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.