Good Tuesday! Read your Daily PR Brief - October 7, 2025
How Star Wars and Burger King misfired; PR strategies for LinkedIn that work; Will Google’s changes start a PR data evolution?; and more!
Read some of today's best PR and Comms industry news clips:
How To Build A CEO’s Personal Brand To Elevate The Company (Forbes - October 7, 2025)
The newsletter shakeout: Surviving the end of the golden age (PR Daily - October 6, 2025)
Not If, But When: Data Breaches Threaten Brand Trust (PRNEWS - October 7, 2025) [VIDEO]
How to Thrive as a Writer in the Age of AI (PRsay - October 6, 2025)
Will Google’s SEO search changes start a PR data evolution? (PRmoment (UK) - October 2, 2025)
When big brands go small: How Star Wars and Burger King misfired in franchise marketing (Agility PR Solutions - October 7, 2025)
Why Canvas CEO Paul Woolmington Says Full-Funnel Thinking Is the Future of Communications (CommPRO - October 7, 2025)
Executive visibility that converts: PR strategies for LinkedIn that work (Muck Rack - October 7, 2025)
7 risky questions you could face in your next interview (Media First (UK) - October 6, 2025)
Axios and Mixing Board join forces to launch a new community for communications leaders (Axios - October 7, 2025)
Edelman Names Mainardo de Nardis Global President & COO; Matthew Harrington To Executive Vice Chairman (PRovoke Media - October 6, 2025)
PR and high quality blogs are well positioned to boost AI visibility, study by Semrush suggests (Sword and the Script - October 7, 2025)
Summary Section:
How To Build A CEO’s Personal Brand To Elevate The Company
By Forbes Agency Council
Forbes - October 7, 2025
A CEO’s influence extends beyond quarterly earnings reports—it defines how people perceive the company itself, and stakeholders want to hear from executives in real time. Below, 20 members of Forbes Agency Council share clever and creative approaches to building a CEO’s personal brand in ways that elevate both the leader and the organization.
The newsletter shakeout: Surviving the end of the golden age
By Alem Tedeneke
PR Daily - October 6, 2025
Newsletters have been having a moment. For the past decade, they’ve been a reliable tool for communicators: a direct line to audiences, measurable, relatively inexpensive and free of the algorithm swings that frustrate social media teams. But the golden age of newsletters is peaking and may already be on the decline.
Not If, But When: Data Breaches Threaten Brand Trust [VIDEO]
By Nicole Schuman
PRNEWS - October 7, 2025
Liv Allen, VP at Codeword, and Chelsea Korman, Brand and Communications Director at Demandbase, discuss the growing threat of cyberattacks and data breaches, noting 93% of company networks are vulnerable.
How to Thrive as a Writer in the Age of AI
By Ann Wylie
PRsay - October 6, 2025
One in four PR professionals doesn’t use AI in their work, according to a new Muck Rack report. What are we waiting for?
Will Google’s SEO search changes start a PR data evolution?
PRmoment (UK) - October 2, 2025
The PR industry has been fighting long and hard to achieve a sweet-spot with its measurement and data. But, thanks to SEO search changes, the breakthrough moment could come any day now.
When big brands go small: How Star Wars and Burger King misfired in franchise marketing
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - October 7, 2025
Franchises carry immense power and promise: they come with built-in audiences, brand recognition, and a legacy to uphold. Yet, with that power comes great risk. Even the mightiest franchises can stumble with franchise marketing—and when they do, the fallout is often magnified by their high expectations.
Why Canvas CEO Paul Woolmington Says Full-Funnel Thinking Is the Future of Communications
CommPRO - October 7, 2025
From full-funnel obsession to data storytelling and fandom strategy, Canvas Worldwide’s Paul Woolmington dropped a masterclass on where media, creativity, and culture are heading.
Executive visibility that converts: PR strategies for LinkedIn that work
By Kristen Dunleavy
Muck Rack - October 7, 2025
If LinkedIn feels elusive to you as a PR pro, you’re definitely not alone. That’s why Muck Rack brought in two experts from Medbury, an agency solely focused on helping B2B brands, founders and public figures better use LinkedIn, to learn how we can leverage the platform.
7 risky questions you could face in your next interview
By Adam Fisher
Media First (UK) - October 6, 2025
It is not always the most hostile interviews that produce the trickiest questions for media spokespeople to answer. It can often be a failure to spot a challenging question in a less confrontational interview, which provides the biggest pitfall.
Axios and Mixing Board join forces to launch a new community for communications leaders
By Eleanor Hawkins
Axios - October 7, 2025
Axios is combining its premium member subscription — Axios Communicators Pro — with Mixing Board to create a new community for modern communications and corporate affairs professionals.
Edelman Names Mainardo de Nardis Global President & COO; Matthew Harrington To Executive Vice Chairman
By Diana Marszalek
PRovoke Media - October 6, 2025
Edelman leadership changes also include Brian Buchwald being promoted to president, global transformation and performance.
PR and high quality blogs are well positioned to boost AI visibility, study by Semrush suggests
By Frank Strong, MA, MBA
Sword and the Script - October 7, 2025
Third-party validation is proving to be an influential factor in AI visibility; PR and blogging excel at this task.
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All reports made with the help of Report Mule.