Read some of today’s best PR and Comms industry news clips:
How AI Voice Agents Are Changing Customer Communications (CommPRO - October 17, 2026)
PR—and the Future of ‘Truth’ (O'Dwyer's - October 20, 2026)
Social media updates and new features to know this week (PR Daily - October 20, 2026)
AI Is Forcing PR To Embrace Thought Partnership (PRNEWS - October 20, 2026)
PRSA ICON Q&A: Sally Hogshead on Confidence, Credibility and Standing Out (PRsay - October 20, 2026)
AI's doomsday warnings are also a PR strategy (PRmoment (UK) - October 15, 2026)
Reaching four generations with one voice | On Top of PR (Axia Public Relations - October 20, 2026) [VIDEO]
PRSSA: Making of Award Winning PR Students (Culpwrit - October 19, 2026)
Creators and influencers in AI search: what gets cited (Holds Up. - October 20, 2026)
Beyond the inbox: Where does your press release actually go? (EIN Presswire - October 20, 2026)
We Stopped Writing "Announced" in Our Releases. AI Visibility Went Up. Here Are the 9 Other PR Habits We Had to Break. (PR@ctical - October 19, 2026)
Perspective: The Line Between Journalists and Creators Is Blurring. PR Must Catch Up. (PRovoke Media - October 20, 2026)
Thought leadership works because it allows marketing to focus on the customer (Sword and the Script - October 20, 2026)
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Summary Section:
How AI Voice Agents Are Changing Customer Communications
By Jamshaid Ali
CommPRO - October 17, 2026
As AI voice agents become more sophisticated, businesses are rethinking customer communications, combining automation with human expertise to deliver faster, more personalized and connected experiences.
PR—and the Future of ‘Truth’
By Kristin Demetrious
O'Dwyer's - October 20, 2026
Words can lift us up, and words can bring us down, but some words can be like whips. Ethical PR practitioners know this and approach public language with the due respect it deserves.
Social media updates and new features to know this week
By Allison Carter
PR Daily - October 20, 2026
Want to keep using business accounts on Meta platforms? Hope you're OK with Meta scraping your website. Plus, updates from Reddit, LinkedIn and more.
AI Is Forcing PR To Embrace Thought Partnership
By Dustin Siggins, Founder of Proven Media Solutions
PRNEWS - October 20, 2026
Comms professionals convinced executives to embrace “thought leadership” as a way to improve company reputation, but AI ruined it.
PRSA ICON Q&A: Sally Hogshead on Confidence, Credibility and Standing Out
By John Elsasser
PRsay - October 20, 2026
Following her Oct. 19 General Session presentation at PRSA ICON 2026 in Orlando, Fla., branding expert and author Sally Hogshead spoke with PRsay about the signals people send before they speak, what makes someone persuasive and how professionals can distinguish themselves without trying too hard.
AI's doomsday warnings are also a PR strategy
By Matthew Hook, Co-founder at LOOK UP
PRmoment (UK) - October 15, 2026
Another week, another warning from an AI company about what AI might do to us.
Reaching four generations with one voice | On Top of PR [VIDEO]
By Jason Mudd
Axia Public Relations - October 20, 2026
In this episode, Mari Considine, chief brand and marketing officer at Acenda Integrated Health, joins host Jason Mudd to discuss how to reach Gen Z, millennials, Gen X, and baby boomers with one brand promise.
PRSSA: Making of Award Winning PR Students
By Ron Culp
Culpwrit - October 19, 2026
As the PRSSA International Conference (ICON) concludes in Orlando this week, DePaul University PRSSA e-board members will be bringing home great memories and two major awards.
Creators and influencers in AI search: what gets cited
By Ryan Furlong
Holds Up. - October 20, 2026
Creators now pitch brands on how often AI cites them. What those numbers measure, who's measuring them, and what creators cited by AI have in common.
Beyond the inbox: Where does your press release actually go?
By Issac Morgan
EIN Presswire - October 20, 2026
Even the best-written press releases, containing the key elements journalists usually look for, need a way to reach the right audience and a place to land.
We Stopped Writing "Announced" in Our Releases. AI Visibility Went Up. Here Are the 9 Other PR Habits We Had to Break.
By Sarah Evans
PR@ctical - October 19, 2026
Eight months of what we unlearned writing for AI, with third-party data behind every habit. Plus the 600-check list our writers run before anything ships. Free.
Perspective: The Line Between Journalists and Creators Is Blurring. PR Must Catch Up.
By Ramin Beheshti, CEO at Caliber
PRovoke Media - October 20, 2026
Caliber CEO Ramin Beheshti writes that creators are quickly becoming media in their own right, and that communicators need to rethink both how they see creators and how they work with them.
Thought leadership works because it allows marketing to focus on the customer
By Frank Strong, MA, MBA
Sword and the Script - October 20, 2026
It’s the focus, not the format, that makes thought leadership effective
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