See what's buzzing today in your Tuesday Daily PR Brief! - October 21, 2025
The rise of the cyborg communicator; 3 trends shaking up the media landscape; The kind of leaders who’ll shape PR’s future; and more!
Read some of today's best PR and Comms industry news clips:
How Smart Communication Beats Security Fatigue (Forbes - October 21, 2025)
The Kind of Leaders Who’ll Shape PR’s Future (O’Dwyer’s - October 21, 2025) [VIDEO]
The rise of the cyborg communicator (PR Daily - October 20, 2025)
Clarifying the DEI Conversation (PRsay - October 21, 2025)
PR on the move: 10 steps for launching a traveling media tour (Agility PR Solutions - October 21, 2025)
Corporate Gifting Done Right with Jamie Shibley | On Top of PR (Axia Public Relations - October 21, 2025) [PODCAST]
LEGO’s YouTube Surge Shows Why Shorts and Creators Are Reshaping Brand Engagement (CommPRO - October 20, 2025)
3 Trends Shaking Up the Media Landscape: Lessons from Advertising Week 2025 (FINN Partners - October 20, 2025)
The Wire Isn’t Dead, It’s Feeding the Machines (PR@ctical - October 20, 2025)
Purposeful browsing: Does long form content still have a place in the era of generative AI? (Sword and the Script - October 21, 2025)
Perspective: Lessons In Crisis Leadership From Doha’s Recent Disruptions (PRovoke Media - October 20, 2025)
7 ways to make stories shorter and stronger (Ragan Communications - October 16, 2025)
Summary Section:
How Smart Communication Beats Security Fatigue
By Sal Viveros
Forbes - October 21, 2025
Companies are throwing more money and time at security problems, but without addressing the human element, those resources risk being wasted.
The Kind of Leaders Who’ll Shape PR’s Future [VIDEO]
By Ken Jacobs
O’Dwyer’s - October 21, 2025
PR’s future will be shaped by leaders who stand with conviction on Diversity, Equity, and Inclusion, embrace AI responsibly, and combat misinformation, explained IPR’s Tina McCorkindale on latest Taking the Lead podcast.
The rise of the cyborg communicator
By Joe Gallo, Director of Communications for crypto and PayPal Ads at Paypal
PR Daily - October 20, 2025
PR professionals must evolve from artists into “cyborgs” — a combination of humans and AI — to drive greater value, efficiency and productivity.
Clarifying the DEI Conversation
By Michael A. Brown Sr., Ph.D.
PRsay - October 21, 2025
For communicators, this is not a time to step back — it’s a moment to clarify that DEI is not about giving advantage, but about removing barriers so that everyone has a fair chance to contribute and succeed.
PR on the move: 10 steps for launching a traveling media tour
By Natasha Merchant
Agility PR Solutions - October 21, 2025
Are you planning a major announcement but feeling limited by a single-city press event? A traveling media tour lets you meet journalists where they are, building deeper relationships across multiple markets.
Corporate Gifting Done Right with Jamie Shibley | On Top of PR [PODCAST]
Axia Public Relations - October 21, 2025
In this episode, Habitat for Humanity’s Amy Dunham joins host Jason Mudd to discuss how organizations can use market insights to shape PR strategies.
LEGO’s YouTube Surge Shows Why Shorts and Creators Are Reshaping Brand Engagement
CommPRO - October 20, 2025
LEGO is stacking serious momentum on YouTube by leaning into Shorts and creator-driven content—and communicators should pay close attention.
3 Trends Shaking Up the Media Landscape: Lessons from Advertising Week 2025
By Ashley Blais
FINN Partners - October 20, 2025
Embrace discomfort in media planning: Brands are co-creating with fandoms instead of targeting them, ad sales are popping up in unpredictable places, and more.
The Wire Isn’t Dead, It’s Feeding the Machines
By Sarah Evans
PR@ctical - October 20, 2025
For years, the wire was treated like a checkbox for big announcements or supplemental reach. More of a distribution tactic or way to “look official” with source of truth information. But in 2025, it’s one of the most underestimated AI visibility tools in your communications arsenal.
Purposeful browsing: Does long form content still have a place in the era of generative AI?
By Frank Strong, MA, MBA
Sword and the Script - October 21, 2025
Early indications are generative AI tends to surface long form in-depth content; visitors from AI results browse with purpose and are more likely to convert.
Perspective: Lessons In Crisis Leadership From Doha’s Recent Disruptions
By Ziad Hasbani, CEO of Weber Shandwick MENAT
PRovoke Media - October 20, 2025
In just a few months, Doha endured two disruptive shocks. Beyond politics, these moments offer valuable lessons in how organizations can navigate crises.
7 ways to make stories shorter and stronger
By Tom Corfman
Ragan Communications - October 16, 2025
Public relations and internal communications managers are often experienced writers but receive little training or coaching in editing. Yet changing copy for the better is the part of the job that their audiences see.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.