Good Tuesday! Read your Daily PR Brief - October 28, 2025
General Mills CCO on what leaders get wrong about reputation management; The modern PR + AI lexicon; Handling the “AI discount” question; more!
Read some of today's best PR and Comms industry news clips:
General Mills CCO Jano Cabrera: What most leaders get wrong about reputation management (Ragan Communications - October 28, 2025)
From Data to Distinction: How AI Redefines Media Intelligence (PRNEWS - October 28, 2025)
Should Employers Be Concerned About Employees’ Private Group Chats? (Institute for Public Relations - October 20, 2025)
S&T Live Recap: As AI Revolutionizes PR, Human Skills Assume New Importance (PRsay - October 27, 2025) [VIDEO]
Handling the “AI Discount” Question from Clients (Spin Sucks - October 28, 2025)
Google AI mode and the rise of reputation-driven visibility (Axia Public Relations - October 24, 2025)
What Every Communicator Should Know Before Their Next Business Dinner (CommPRO - October 28, 2025)
Chicago PR leader Michelle Mekky on the power of storytelling and effective media relations (EIN Presswire - October 27, 2025)
LinkedIn is the main stage in a new era of executive-led impact storytelling (PR Daily - October 27, 2025)
The Modern PR + AI Lexicon: 16 Terms You Need to Know (PR@ctical - October 27, 2025)
Emerging Market PR Agencies See Rise In Chinese Business (PRovoke Media - October 28, 2025)
Editorial integrity demands PR due diligence with AI-generated copy (Sword and the Script Media - October 28, 2025)
Summary Section:
General Mills CCO Jano Cabrera: What most leaders get wrong about reputation management
By Justin Joffe
Ragan Communications - October 28, 2025
Communicators often bemoan the difficulty in measuring reputation. After all, it’s difficult to quantify the impact of an issue successfully managed or a crisis averted. Qualitative trust and sentiment scores only show you a piece of the picture.
From Data to Distinction: How AI Redefines Media Intelligence
By Ted Skinner
PRNEWS - October 28, 2025
AI excels at the “what,” undoubtedly, but still struggles with the “why” and “what’s next when it comes to utilizing media intelligence.
Should Employers Be Concerned About Employees’ Private Group Chats?
By Ellen Soens
Institute for Public Relations - October 20, 2025
Together with An-Sofie Claeys and April Yue, I set out to explore how common this kind of misbehavior really is in work-related group chats, and what impact these chats actually have on employee well-being. We conducted an online survey among 383 Belgian and 375 U.S. employees. Here’s what we found.
S&T Live Recap: As AI Revolutionizes PR, Human Skills Assume New Importance [VIDEO]
PRsay - October 27, 2025
Artificial intelligence is now “everywhere in advertising, marketing and public relations,” Lorra M. Brown said. “We’ve been overloaded by the onslaught” of AI. Brown, an assistant professor in the Hussman School of Journalism and Media at the University of North Carolina at Chapel Hill, was the guest on Oct. 23 for Strategies & Tactics Live.
Handling the “AI Discount” Question from Clients
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 28, 2025
AI speeds drafts—not value. Learn to price outcomes, add an AI Accountability Addendum, show deliverable maps and SLAs, and handle “AI discount” requests.
Google AI mode and the rise of reputation-driven visibility
Axia Public Relations - October 24, 2025
By focusing on creating helpful, reliable, people-first content, you safeguard your profile and lay the groundwork for enduring visibility built on trust rather than tricks.
What Every Communicator Should Know Before Their Next Business Dinner
By Carol Kinsey Goman, Ph.D.
CommPRO - October 28, 2025
You might not realize that your credibility can erode before you even start the pitch and not because of your words, but your nonverbal cues at the table.
Chicago PR leader Michelle Mekky on the power of storytelling and effective media relations
By Issac Morgan
EIN Presswire - October 27, 2025
Combine a veteran journalist with a PR executive skilled in both storytelling and communications, and you have a recipe for success in launching a PR firm.
LinkedIn is the main stage in a new era of executive-led impact storytelling
By Marques Wilson
PR Daily - October 27, 2025
LinkedIn is becoming the stage where social impact work is reframed not just as a risk or compliance exercise, but as an authentic reflection of leadership priorities. For communicators, the opportunity lies in helping executives strike a balance between corporate accountability and personal conviction, making social impact more accessible and more human in the process.
The Modern PR + AI Lexicon: 16 Terms You Need to Know
By Sarah Evans
PR@ctical - October 27, 2025
This week we’re doing something foundational, because before we can transform PR in the AI era, we have to agree on what the language even means. If we can’t define it, we can’t measure it.
Emerging Market PR Agencies See Rise In Chinese Business
By Diana Marszalek
PRovoke Media - October 28, 2025
Firms across Latin America and Africa are fielding growing business from China as companies look beyond the US amid political and trade tensions.
Editorial integrity demands PR due diligence with AI-generated copy
By Frank Strong, MA, MBA
Sword and the Script Media - October 28, 2025
The temptation to rely on generative AI for PR pitches is enticing, but using it without human intervention stands out to reporters and will likely have the opposite effect.
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All reports made with the help of Report Mule.