Hello! Behold your Tuesday Daily PR Brief - November 4, 2025
Indiana University flip-flops after the damage is done; Reaching Gen Z in the age of AI; 4 digital touchpoints PR pros must optimize; more!
Read some of today's best PR and Comms industry news clips:
Avoid Rigidity And Drive Innovation By Rewiring Marketing And Comms (Forbes - November 4, 2025)
The Scoop: Indiana University flip-flops on stopping print newspaper – after the damage is done (PR Daily - November 3, 2025)
AI Crises on the Rise: How Brands Can Stay Transparent and True to Their Values (PRNEWS - November 3, 2025) [VIDEO]
How to Measure Brand Awareness, Trust, and Reputation (Spin Sucks - November 4, 2025)
5WPR Shares Key Insights from CultureCon 2025: Taking Space, Telling Stories & Embracing Change (5W Public Relations - November 3, 2025)
Why PR Has Never Mattered More in the Age of AI (Security Sales & Integration - November 4, 2025)
4 digital touchpoints PR pros must optimize before 2026 (Agility PR Solutions - November 3, 2025)
PR mistakes public companies make – Mark Basch | On Top of PR (Axia Public Relations - November 4, 2025) [PODCAST]
Grace Leong’s Golden Call for Communicators to Rise Above the Myths (CommPRO - November 3, 2025)
WPP Issues Profit Warning As Q3 Declines Deepen (PRovoke Media - October 30, 2025)
Reaching Gen Z in the age of AI: Three takeaways for PR professionals from the Digital 2026 report (Ragan Communications - November 4, 2025)
China’s Public Relations Playbook: A New Era of Global Influence (Everything PR News - November 1, 2025)
Summary Section:
Avoid Rigidity And Drive Innovation By Rewiring Marketing And Comms
By Sandy Ono, EVP and Chief Marketing Officer at OpenText
Forbes - November 4, 2025
If CXOs don’t lead the charge in embracing AI and in reimagining ways of working, their businesses risk running smarter tech on broken systems.
The Scoop: Indiana University flip-flops on stopping print newspaper – after the damage is done
By Allison Carter
PR Daily - November 3, 2025
Indiana University has lifted its prohibition on students from putting out print editions of The Indiana Daily Student, its 158-year-old student-run newspaper. The Bloomington, Indiana flagship state college initially ordered students to stop printing news in physical copies of the paper and only publishing event guides.
AI Crises on the Rise: How Brands Can Stay Transparent and True to Their Values [VIDEO]
By Nicole Schuman
PRNEWS - November 3, 2025
Sarah Evans, Partner and Head of PR at Zen Media, Gab Ferree, Founder at Off the Record and Your Comms BFF and Kaylee Hultgren, Content Director at PRNEWS, uncover the top AI crises brands face today.
How to Measure Brand Awareness, Trust, and Reputation
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - November 4, 2025
Brand awareness still matters. Here’s how to make it measurable. Track trust signals, pair with action metrics, and use the PESO Model to turn proof into results.
5WPR Shares Key Insights from CultureCon 2025: Taking Space, Telling Stories & Embracing Change
By Chris Bergin
5W Public Relations - November 3, 2025
5WPR shares key insights from CultureCon 2025 on storytelling, creativity, and how brands can take space and embrace change.
Why PR Has Never Mattered More in the Age of AI
By Veronique Froment, VP of Strategic Accounts, Bubble Agency
Security Sales & Integration - November 4, 2025
The robots are very much among us, and PR has never mattered more.
4 digital touchpoints PR pros must optimize before 2026
By Rebecca Barnatt-Smith
Agility PR Solutions - November 3, 2025
Optimizing multiple digital touchpoints as a PR team is crucial to increasing the reach of brand campaigns. Taking advantage of social media, website content, and email campaigns is the key to building trust and reinforcing a consistent brand message.
PR mistakes public companies make – Mark Basch | On Top of PR [PODCAST]
Axia Public Relations - November 4, 2025
Mark Basch reveals common media relations mistakes publicly traded companies make when working with the news media.
Grace Leong’s Golden Call for Communicators to Rise Above the Myths
CommPRO - November 3, 2025
At PRSA ICON 2025, HUNTER CEO Grace T. Leong inspired the industry with a powerful message: truth told with empathy still has power.
WPP Issues Profit Warning As Q3 Declines Deepen
By Maja Pawinska Sims
PRovoke Media - October 30, 2025
WPP has issued a sharp profit warning after reporting a deeper-than-expected third-quarter decline, as client losses and cuts in advertising spend continued to weigh heavily on the world’s largest marketing group.
Reaching Gen Z in the age of AI: Three takeaways for PR professionals from the Digital 2026 report
By Alexandra Bjertnæs, Chief Strategy Officer, Meltwater
Ragan Communications - November 4, 2025
As the Digital 2026: Global Overview Report shows, Gen Z navigates the digital world like no other generation that came before it. Here are three big takeaways from this industry-leading report that every PR professional needs to have a competitive advantage in the AI age.
China’s Public Relations Playbook: A New Era of Global Influence
Everything PR News - November 1, 2025
In 2025, China is no longer just a rising power — it is actively rewriting the global narrative through a sophisticated and multifaceted public relations strategy designed to reshape perceptions, assert influence, and challenge the established world order.
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All reports made with the help of Report Mule.