Greetings! It's time for your Tuesday Daily PR Brief - November 11, 2025

OpenAI scurries to walk back CFO’s snafu; The attention economy and PR; Why traditional PR practices are the foundation for AI-era success; more!

Nov 11, 2025

Read some of today's best PR and Comms industry news clips:

Summary Section:

The Scoop: OpenAI scurries to walk back CFO’s ‘backstop’ snafu
By Allison Carter
PR Daily - November 10, 2025
OpenAI scurries to walk back CFO’s ‘backstop’ snafu. Plus: End to government shutdown may be in sight; how newsrooms are using AI.

PRSA Updates AI Ethics Guidelines for 2025: What PR Pros Need to Know
By Andrea Gils Monzón
PRNEWS - November 10, 2025
What makes this updated guidance on AI ethics different is its shift in perspective. The PRSA document reframes PR pros as active governors of AI adoption rather than cautious users.

FutureCon Recap: As AI Accelerates, PR Professionals Become ‘Custodians of Truth’
PRsay - November 10, 2025
Cayce Myers, Ph.D., LL.M., J.D., APR, professor of public relations and director of graduate studies at Virginia Tech’s School of Communication, moderated the Nov. 7 session “Reimagining PR and Communications in the Age of AI,” during PRSA’s FutureCon summit.

How to Make Your Brand the Obvious Answer with Visibility Engineering
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - November 11, 2025
We’re no longer doing content marketing; we’ve moved into visibility engineering. Most decisions happen pre-pipeline; if you’re not cited, you’re not considered.

Trump trashes Tylenol. Where’s the company’s CEO?
By Tom Corfman
Ragan Communications - November 11, 2025
The head of the maker of Tylenol kept a low profile after President Donald Trump, defying medical experts, in late September urged expecting mothers not to take the widely used painkiller.

The attention economy and PR: Winning in a world of 3-second scrolls
By Elizabeth Wilkens
Agility PR Solutions - November 10, 2025
Today, most people decide within three seconds whether to stop or scroll. The attention economy and PR connect through this fight for awareness and trust.

Keynote speaking opportunities for PR executives in Q4
Axia Public Relations - November 11, 2025
Use keynote speaking opportunities to enhance executive visibility, shape AI-driven messaging, and turn Q4 events into long-term reputation assets.

10 End-of-Year Marketing and Communications Strategies for 2026
By Aaron Enneking
Caliber Corporate - November 10, 2025
Discover 10 end-of-year marketing and communications strategies to refine messaging, elevate thought leadership and build visibility in 2026.

‘Luckiest Woman in PR’ Reminds Pros to be Truthtellers
Culpwrit - November 10, 2025
“We live in a time when truth is being twisted, when myths move faster than facts, and when trust feels fragile,” warned Grace Leong in her acceptance remarks upon receiving the Gold Anvil, PRSA’s lifetime achievement award.

Why Traditional PR Practices are the Foundation for AI-Era Success
By Brianne Miller
Landis Communications - November 10, 2025
In an age where artificial intelligence, geographic search optimization (GEO), and large language models (LLMs) dominate digital conversations, many brands are rushing to embrace the latest technological solutions. However, the most successful organizations understand a fundamental truth: traditional public relations isn’t obsolete—it’s more critical than ever.

AI Search Rewired the Internet (and PR Needs a New Playbook)
By Sarah Evans
PR@ctical - November 10, 2025
This week, the internet quietly changed hands. Half of consumers now make buying decisions inside AI-powered search engines—not Google.

“A Function in Chaos.” 5 Takeaways from a CCO Breakfast at PRovoke Global
By Christine Haughney Dare-Bryan
PRovoke Media - November 9, 2025
Nearly a dozen leaders across a wide range of industry sectors gathered for a roundtable discussion with Paul Holmes at the PRovoke Global Summit 2025 in Chicago to talk about how the function is standing up to challenges posed by economic uncertainty, political polarization, and new technologies. The discussion honored the Chatham House rule so that executives could speak more freely. Here are five takeaways they offered from their experiences.

PR Firm News: Ruder Finn Unveils rf.StoryLab
By Steve Barnes
O’Dwyer’s - November 11, 2025
Ruder Finn launches rf.StoryLab, a creative incubator; Do It On joins INT. Agencies; The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators.”

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Daily PR Brief

Greetings! It's time for your Tuesday Daily PR Brief - November 11, 2025

OpenAI scurries to walk back CFO’s snafu; The attention economy and PR; Why traditional PR practices are the foundation for AI-era success; more!

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