Good day! Your Tuesday Daily PR Brief has arrived - November 18, 2025
Hollywood PR shocker; The skills you need in comms are changing; The next PR measurement conundrum; more!
Read some of today's best PR and Comms industry news clips:
Hollywood PR Shocker: R&CPMK Has Dissolved, Making Way for New Firm PMK Entertainment (The Hollywood Reporter - November 18, 2025)
Communicator Spotlight: Sue Bishop of Synchrony (Axios - November 13, 2025)
Why Thought Leadership Is the New Search Currency (O’Dwyer’s - November 18, 2025)
The skills you need in comms are changing. Here’s how to adapt. (Ragan Communications - November 18, 2025)
What to Do When Clients Ask: “Can We Use ChatGPT for This?” (PRNEWS - November 17, 2025)
Why Clarity Is Kindness (PRsay - November 17, 2025)
Page not found: Search engine trust erosion (Axia Public Relations - November 18, 2025)
No…This – November 2025 (Finn Partners - November 17, 2025) [PODCAST]
How PR in Europe really works (Firefly - November 17, 2025)
Top takeaways from Ragan’s Future of Communications Conference 2025 (PR Daily - November 18, 2025)
The 2 Numbers That Predict Whether AI Will Surface Your Brand (PR@ctical - November 17, 2025)
Edelman: AI Adoption Depends On Trust, Not Technology (PRovoke Media - November 18, 2025)
The next PR measurement conundrum: How do you measure AI visibility? (Sword and the Script - November 18, 2025)
Why brand trust will become your strongest PR currency in 2026 (Agility PR Solutions - November 18, 2025)
Summary Section:
Hollywood PR Shocker: R&CPMK Has Dissolved, Making Way for New Firm PMK Entertainment
By Chris Gardner
The Hollywood Reporter - November 18, 2025
In a shakeup of Hollywood’s rep ranks, R&CPMK, one of the town’s high profile publicity firms and home to stars Denzel Washington, Eddie Murphy, Kevin Costner, Hugh Jackman and others, is no more.
Communicator Spotlight: Sue Bishop of Synchrony
By Eleanor Hawkins
Axios - November 13, 2025
As chief corporate affairs officer at Synchrony, Sue Bishop is responsible for protecting and enhancing the company’s reputation.
Why Thought Leadership Is the New Search Currency
By Idil Cakim, Rachel Borek Kessler
O’Dwyer’s - November 18, 2025
The search engine is no longer a gateway. It’s a filter, a curator, a decision-maker. And increasingly, it’s not even human.
The skills you need in comms are changing. Here’s how to adapt.
By Courtney Blackann
Ragan Communications - November 18, 2025
You may be in the same role you’ve always had, but the skills behind that job are evolving more quickly than most people realize.
What to Do When Clients Ask: “Can We Use ChatGPT for This?”
By Lindsey Bradshaw
PRNEWS - November 17, 2025
The next time a client asks, “Can we use ChatGPT for this?” Don’t just answer yes or no.
Why Clarity Is Kindness
By Ann Wylie
PRsay - November 17, 2025
At a recent writing workshop for a client in Minnesota, we started the day by sharing what participants wanted from the workshop. One communicator wrote: I want to be clear and kind to my audience. My response?
Page not found: Search engine trust erosion
Axia Public Relations - November 18, 2025
Outdated pages and broken links weaken your web media and search trust. Learn how to improve your web media to stay visible and reliable.
No…This – November 2025 [PODCAST]
Finn Partners - November 17, 2025
Welcome to the latest edition of No…This, our news digest unpacking the need-to-know shifts in communications and marketing. This month, we’re diving into the new frontiers of visibility, trust, and tech disruption.
How PR in Europe really works
By Charlotte Stoel
Firefly - November 17, 2025
Expanding internationally brings many challenges, and one thing that’s always high on the list is reputation. That’s why PR is often one of the main investments companies make as they step into new markets.
Top takeaways from Ragan’s Future of Communications Conference 2025
By Allison Carter
PR Daily - November 18, 2025
It’s been a tough year for communicators. The regulatory landscape radically shifted overnight. A volatile economic environment put everyone on their toes and cost some their jobs. And of course, AI necessitated constant upskilling and creativity. But the 700 communicators at Ragan’s Future of Communications Conference in Austin, Texas last week were still full of energy and excitement for what lay ahead.
The 2 Numbers That Predict Whether AI Will Surface Your Brand
By Sarah Evans
PR@ctical - November 17, 2025
This week we’re rewriting the entire idea of “visibility.” Because we have moving into a time where visibility means “answers.”
Edelman: AI Adoption Depends On Trust, Not Technology
By Diana Marszalek
PRovoke Media - November 18, 2025
A new Edelman Trust Barometer survey of more than 5,000 people shows developed markets resisting AI as concerns over jobs, transparency and uneven benefits widen global divides.
The next PR measurement conundrum: How do you measure AI visibility?
By Frank Strong, MA, MBA
Sword and the Script - November 18, 2025
If we’re having trouble with PR measurement and proving the value of PR today, it’s only going to get harder with something as ghostly as AI visibility metrics.
Why brand trust will become your strongest PR currency in 2026
By Ethan Rome
Agility PR Solutions - November 18, 2025
Most companies talk about brand awareness like it is a trophy. In reality, awareness without trust is just noise. The real power move in 2025 is shaping how deeply people believe you, not how often they hear from you.
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All reports made with the help of Report Mule.